Exhibiting at Thaifex - Anuga Asia 2025

Dondang Sayang Foods Sdn. Bhd., based in Cheras, Malaysia, is a modern food manufacturing company known for its authentic Malaysian cuisine, innovative plant-based offerings, and premium ready-to-eat meals under the Sri Putih and VEGIBOWL brands. With strong roots in culinary heritage and a vision for sustainable food innovation, the company has established itself as a trusted manufacturer and exporter in Southeast Asia's evolving food landscape.

Company Overview

Dondang Sayang Foods Sdn. Bhd. operates out of a fully equipped facility in Cheras, combining traditional Malaysian recipes with contemporary food technology. The company is driven by a team of culinary experts and food technologists dedicated to preserving the richness of Malaysian cuisine while meeting modern consumer expectations for convenience and health-conscious food.

The company serves both local and export markets with a range of ready-to-eat (RTE), frozen, and plant-based products that cater to various dietary preferences and cultural tastes.

Product and Service Offerings

Dondang Sayang Foods produces a diverse range of high-quality food products categorized into:

• Ready-to-Eat (RTE)

  • Chee Cheong Fun
  • Fucuk (Tofu Skin)
  • Oden Tomyum
  • Kueh Teow Goreng
  • Prawn Noodle

• Frozen Ready Meals

  • Full meal kits with sauces and condiments
  • Microwavable packaging for foodservice and retail

• Sauces and Seasonings

  • Delicatessen-style sauces
  • Classic soy sauce variations

• Plant-Based Dim Sum (VEGIBOWL Series)

  • Plant-based Rice Roll with Barbecue Chicken flavor
  • Rice Roll with Dried Shrimp flavor
  • Chicken-flavored Rice Roll
  • Sweet Sauce Rice Roll

These offerings cater to both traditional palates and the growing plant-based consumer segment, reflecting a balanced approach to heritage and innovation.

Core Specialization and USP

• Authentic Malaysian Recipes: Emphasizes traditional preparation methods and local ingredients for authenticity in taste.
• Plant-Based Innovation: VEGIBOWL is a proprietary line of plant-based rice roll products developed for flexitarian and vegetarian markets.
• Convenience & Quality: Frozen and RTE products are crafted to maintain taste integrity while offering ease of preparation.
• Halal Certified Production: Ensures compliance with Malaysia’s halal standards, opening doors to a broader domestic and Muslim export market.

Market Reach and Performance

While financial data is undisclosed, the company has demonstrated growth in both domestic and regional markets:

• Domestic Distribution: Products available in supermarkets, convenience stores, and foodservice channels across Malaysia
• Export Activities: Ongoing partnerships with distributors in Singapore, Brunei, and select ASEAN nations
• VEGIBOWL Line Performance: Among the first locally produced plant-based dim sum options in Malaysia, gaining traction in wellness retail and e-commerce channels

The growing trend in plant-based and health-forward convenience foods supports further expansion.

Target Market

Dondang Sayang Foods serves a range of consumer segments including:

• Urban families and individuals seeking ready-to-eat traditional meals
• Health-conscious consumers exploring plant-based options
• Ethnic food distributors and Asian cuisine retailers abroad
• Foodservice operators requiring high-quality frozen and pre-cooked meal kits

The dual-brand strategy (Sri Putih and VEGIBOWL) enables effective market segmentation across mainstream and specialty consumer groups.

Capabilities

• Food Production Facility: HACCP-compliant facility equipped with semi-automated RTE and freezing lines
• Product Development Team: In-house R&D for seasonal menu rotations and dietary-specific innovations
• Packaging & Logistics: Custom packaging solutions, cold chain distribution, and private label offerings

Certifications and Compliance

Dondang Sayang Foods adheres to Malaysian and international food safety protocols:

• Halal Certification (JAKIM)
• HACCP Compliance
• MeSTI (Makanan Selamat Tanggungjawab Industri) Certification
• Food Safety and Quality Division (FSQD) registered

These credentials support trust and acceptance in domestic and Muslim-majority international markets.

Customer Testimonials

“Sri Putih’s Chee Cheong Fun has become a staple in our freezer section—authentic, delicious, and quick to prepare.”
— Retail Buyer, Supermarket Chain, Kuala Lumpur

“The VEGIBOWL series offers a rare balance between healthy and indulgent. Our customers appreciate the plant-based innovation.”
— Online Grocery Marketplace, Singapore

Achievements

• VEGIBOWL recognized as a Top 10 Plant-Based Innovation in Malaysia by VegF&B Awards (2023)
• Featured Exhibitor at MIHAS and FHM Malaysia
• Grant Recipient from Malaysian Ministry of Entrepreneur Development for food innovation and export capacity building
• Collaborated with Malaysian universities for development of shelf-stable halal sauces and snacks

Dondang Sayang Foods Sdn. Bhd. represents the intersection of culinary heritage and modern innovation in Malaysia’s food manufacturing sector. Through its authentic product lines and plant-based advancements, the company is set to become a key player in the region’s ready-to-eat and specialty foods industry.