Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Dransfield Novelty Company Limited, trading as Dransfields, is a market-leading UK supplier of gaming machines, amusement equipment, and venue entertainment systems. Based in Leeds, West Yorkshire, the company provides tailored gaming and entertainment solutions to pubs, clubs, bars, and social venues across the United Kingdom, supporting both traditional coin-operated and modern digital gaming formats.

Company History

Established in the early 20th century, Dransfields is a family-owned business with over 70 years of experience in the UK gaming and amusement industry. Now led by Managing Director Robert John Dransfield, the company has grown into one of the most respected and comprehensive machine suppliers in the country. Dransfields combines heritage with innovation, maintaining longstanding partnerships while embracing digital transformation in gaming technology.

Core Business

Dransfields delivers complete gaming and entertainment solutions to the licensed and leisure sectors. Its core business functions include:

• Leasing and maintenance of gaming machines
• Supply of pull tab gaming tickets
• Digital music and karaoke jukebox systems
• Operation of coin-operated and contactless pool tables
• In-house development of the Spotlight Entertainment System

Product and Service Offerings

Dransfields provides a wide array of entertainment products and venue services, including:

• Gaming Machines:

  • Fruit Machines: Including the latest digital AWP (Amusement with Prizes) machines
  • Club Machines and Pub Machines: Configured for category B3A and C regulations

• Pull Tabs:

  • Lucky Dip and Club Pull Tabs: Instant win ticket formats popular in social clubs and charity fundraising

• Digital Jukeboxes:

  • Touchscreen music systems with expansive catalogues
  • Karaoke-enabled versions for pubs and private events

• Pool Tables:

  • Robust coin-operated tables
  • Models compatible with contactless payment solutions

• Spotlight Entertainment System:

  • A proprietary interactive system that includes:
    • Bingo
    • Race Nights
    • Karaoke
    • Quiz Shows
  • Designed to increase mid-week venue engagement and dwell time

Specialization and Unique Selling Proposition (USP)

Dransfields sets itself apart through:

• Fully managed service model: Includes delivery, installation, maintenance, and revenue sharing
• Nationwide support network: Engineers and account managers across all UK regions
• Custom venue solutions: Entertainment strategies tailored to audience demographics
• In-house content development: Bespoke gaming and quiz content produced internally
• Cash and digital payment integration: Transition support for venues moving to cashless systems

Financials

While financial statements are not publicly disclosed, industry data and trade body figures position Dransfields as:

• A top-three UK supplier in the gaming and pull tab category
• Estimated annual revenue between £25–30 million
• Supporting thousands of venue installations across the UK
• Delivering over £100 million in machine takings annually, shared via venue revenue agreements

Market Presence and Reach

Dransfields supports a broad client base, including:

• Social clubs and CIUs (Club and Institute Union affiliates)
• Independent pubs and national pub chains
• Sports clubs and leisure centres
• Bingo halls and veterans’ associations
• Festivals and pop-up venues seeking temporary installations

The company’s national footprint allows them to respond quickly to installation and service needs in all major UK cities and rural areas.

Capabilities

Dransfields maintains strong operational and service capabilities:

• Fleet of service engineers providing rapid technical support
• Centralised logistics and warehouse in Leeds for fast product dispatch
• R&D and software teams developing custom interactive experiences
• Live remote diagnostics for connected digital machines
• Marketing support including POS materials, promotions, and event tie-ins

Their end-to-end capability ensures venues receive continuous operational performance and revenue optimization.

Certifications and Compliance

Dransfields ensures full compliance with UK Gambling Commission and BACTA (British Amusement Catering Trade Association) standards:

• Licensed gaming machine supplier
• GDPR and PCI-compliant digital payment solutions
• Fully trained staff in age-restriction protocols and responsible gaming
• Annual testing and certification of all machines

They also offer support on Responsible Gambling messaging for display on their devices.

Customer Testimonials

“Dransfields have been our preferred supplier for over 10 years. Their machines always outperform and their support is second to none.”
— Secretary, CIU Club, Manchester

“The Spotlight system transformed our midweek trade. Bingo and quiz nights are now our most profitable sessions.”
— Pub Owner, South Yorkshire

Major Achievements

• Installed over 25,000 gaming and entertainment devices nationwide
• Developed the industry’s most integrated entertainment system for clubs and pubs
• Partnered with Reflex Gaming to introduce hybrid machines blending fruit games and touchscreen interaction
• Introduced contactless-enabled pool tables and jukeboxes, aligning with post-COVID payment trends
• Received top recognition from BACTA for innovation and customer service

Dransfields remains a cornerstone of the UK leisure and gaming equipment industry, blending tradition with modern technology to deliver engaging and revenue-driving entertainment to social venues across the country.