Product Offerings
Products:
Durian (Thong Pha Phum variety): Fresh durian fruit
Nestled in the mountainous terrain of Thong Pha Phum district in Kanchanaburi, Thailand, the Wild Rabbit Community Enterprise has carved out a unique agricultural identity through its production and promotion of the regionally celebrated E-Tong durian. This community-led initiative is centered around sustainable durian farming practices and local economic empowerment.
Brief History
The Wild Rabbit Community Enterprise emerged as a grassroots agricultural cooperative in the remote village of E-Tong, an area formerly associated with mining and now renowned for its fertile soil and biodiversity. As the region transitioned from extractive to sustainable practices, the community began cultivating durian—particularly the Thong Pha Phum variety—as a high-value crop, organizing collectively to market and distribute their harvests.
Core Business
The enterprise focuses on:
- Cultivation of Thong Pha Phum durian, known for its creamy texture, mild bitterness, and balanced sweetness
- Promotion of agro-tourism and community-based economic development
- Direct-to-consumer and local distribution of fresh durian fruit during harvest seasons
Product and Service Offerings
- Fresh Durian Fruit
- Grown organically in high-altitude orchards
- Seasonal harvest typically from May to July
- Agro-Tourism
- Guided orchard tours
- Farm stays and tasting events during durian season
Specialisation and Core USP
The community’s unique selling proposition includes:
- High-altitude cultivation: Durians are grown at elevations of over 1,000 meters above sea level, contributing to their distinct flavor profile
- Organic methods: Minimal chemical use, with a focus on sustainable land stewardship
- Community empowerment: All profits are reinvested into local infrastructure and education
These characteristics have helped E-Tong durian gain cult status among Thai consumers and visitors seeking authenticity.
Financials
Due to its cooperative structure, the Wild Rabbit Community Enterprise does not publish financial statements. However:
- Annual durian sales during peak seasons are estimated to generate over 3 million THB in revenue collectively for participating farmers
- Agro-tourism adds supplementary income, especially during the harvest period, with hundreds of local and foreign visitors each year
Shipment Data
The enterprise primarily operates in the domestic Thai market, with fresh produce sold directly to consumers at local markets and through on-site sales. Export data is minimal to none due to the perishable nature and limited production scale. The durians are typically pre-booked by local distributors, tourists, and specialty retailers.
Target Market
- Domestic Thai consumers, particularly in Bangkok and nearby provinces
- Agro-tourism visitors seeking farm-to-table experiences
- Local fruit distributors and regional cooperatives
Capabilities
- Seasonal harvest logistics: Coordinated picking, packing, and distribution within 24 hours
- Community-led quality control: Only fully matured durians with optimal flavor are selected
- Visitor engagement: Hosting events, tours, and workshops
Certifications and Compliance
Although the cooperative does not hold international certifications like GAP or organic labels, it follows:
- Thai government’s agricultural best practices for sustainable farming
- Local cooperative governance regulations ensuring fair pricing and equitable distribution of proceeds
Customer Testimonials
Feedback from domestic travel blogs and tourism forums frequently praise:
- The creamy, custard-like texture of the durians
- The hospitable nature of the E-Tong village community
- The authenticity of the experience compared to commercial durian farms
Major Achievements
- Featured in national tourism campaigns by the Tourism Authority of Thailand (TAT)
- Recognized for community development by Kanchanaburi province in 2022
- Developed a reputation as a premium local durian brand, regularly selling out during harvest seasons