Exhibiting at Asia Fruit Logistica 2025

Ecuafields C.L. is a family-owned grower and exporter of premium tropical and exotic fruits based in Riobamba, Chimborazo, Ecuador. With a strong emphasis on sustainable practices, social responsibility, and high-quality production, Ecuafields is recognized globally for its superior yellow pitaya and other specialty fruits. The company serves a diverse clientele across North America, Europe, the Middle East, and Asia with traceable, export-grade produce backed by ethical sourcing and certifications.

Company Background

Founded by Evelyn Vallejo and her family, Ecuafields was established to transform Ecuador’s diverse agricultural potential into a premium fruit export operation that also supports rural farming communities. The company is headquartered in Riobamba and collaborates directly with smallholder producers across Ecuador’s varied agro-climatic regions.

Ecuafields operates under a fully integrated model—managing cultivation, post-harvest handling, packaging, branding, and global logistics—ensuring total quality control and traceability from farm to market. Its mission is rooted in offering “nature’s best” while empowering local farming families through fair trade and training programs.

Core Business Activities

• Fresh Fruit Production & Sourcing: Cultivation of pitahaya, granadilla, mango, and baby bananas.
• Post-Harvest Handling: On-farm collection, selection, disinfection, calibration, and customized packing.
• Global Export Operations: End-to-end cold chain logistics with air and sea freight options.
• Brand Management: Operates three proprietary fruit brands tailored to international markets.

Product Offerings

Ecuafields specializes in high-value exotic fruits:

• Yellow Pitaya (Selenicereus megalanthus):

  • Exceptionally sweet, Brix levels >20
  • Produced primarily in Palora and Santa Clara
  • Exported in clamshells and bulk cartons

• Red Pitaya (Hylocereus costaricensis):

  • Deep red pulp, antioxidant-rich
  • Carefully selected for size, shape, and ripeness

• Granadilla:

  • High in fiber and vitamins
  • Packaged for ready-to-eat retail formats

• Mango:

  • Varieties include Tommy Atkins and Kent
  • Available in limited seasonal volumes

• Baby Bananas:

  • Naturally sweet, eco-friendly packaging
  • Used for retail and baby food applications

These fruits are shipped under the company’s vibrant and export-focused brands: Tropical Queen, Utopia, and Amazon Pelican.

Unique Selling Proposition

• Ethical Sourcing: Works with over 40 smallholder farmers under fair trade principles.
• Brand Customization: Offers retailers private-label and co-branded options.
• Premium Quality Standards: Manual selection and calibration with full traceability.
• Family-Run Values: Combines professionalism with personalized service and transparency.

Financial and Market Insights

Though a private company, Ecuafields’ growing presence in international markets indicates strong performance:

• Estimated Export Volume: 200–300 metric tons annually

• Main Export Destinations:

  • United States
  • Canada
  • Germany
  • Netherlands
  • United Arab Emirates
  • Singapore

• Retail Partners:

  • Gourmet grocery stores
  • Organic produce chains
  • Online fresh fruit delivery platforms

The global rise in demand for yellow pitaya and superfruits has accelerated Ecuafields’ year-on-year growth, with an estimated 30% increase in export volume from 2022 to 2024.

Shipment Data

Ecuafields coordinates weekly exports during harvest seasons using certified logistics partners:

• Shipping Formats:

  • Air freight (for yellow pitaya and granadilla)
  • Sea freight (for mango and baby banana exports)

• Certifications for Export:

  • Phytosanitary certificates
  • FDA and EU market entry compliance
  • Custom documentation services included

• Packing Facilities:

  • HACCP-certified
  • BRC-compliant practices in place
  • Capacity to process 2–5 tons per day

Target Markets

The company’s primary client segments include:

• Fresh Fruit Importers
• Premium Retailers and Supermarkets
• Health-Focused E-Commerce Grocers
• Distributors to Hospitality and HORECA sectors

Each market receives region-specific packaging, sizing, and branding in accordance with retailer or regulatory requirements.

Operational Capabilities

• Field-to-Fork Traceability: Each lot tracked from grower through logistics to end-customer
• On-site Agronomic Support: Technical assistance and quality monitoring for farmer partners
• Eco-Friendly Packaging: Use of biodegradable clamshells and recyclable cartons
• Multilingual Sales Team: Fluent in English, Spanish, French

Certifications and Compliance

Ecuafields is committed to sustainability and safety standards:

• HACCP – Hazard Analysis and Critical Control Points
• Phytosanitary Certification – Ecuador's Agrocalidad authority
• FDA Registered – U.S. market clearance
• SENASA Compliance – For European markets
• Ethical Trade Practices – Women-led business and family-farm empowerment programs

These certifications ensure global market access and reinforce the company's premium quality promise.

Customer Testimonials

“Ecuafields has helped us introduce yellow pitaya to our upscale retail customers with excellent feedback on sweetness and freshness.” — Import Manager, Toronto

“Reliable weekly air freight and professional service. The fruit always arrives in top condition.” — Fresh Produce Distributor, Dubai

Achievements

• Launched “Tropical Queen” brand in five international markets
• Expanded grower network to 40+ family farms across three provinces
• Recipient of Ecuador Agroexport Innovation Grant 2023
• Implemented biodegradable packaging initiative across 90% of SKUs

Ecuafields continues to shape Ecuador’s premium fruit export story through quality-driven, ethical, and sustainable agricultural trade.