Exhibiting at World Tea Expo 2025

Edna’s Non-Alcoholic Cocktail Co. is a Canadian beverage company headquartered in Vancouver, British Columbia, specializing in premium non-alcoholic canned cocktails. As one of the leading brands in the fast-growing alcohol-free segment, Edna’s offers an elevated beverage experience that brings sophistication, convenience, and taste to a consumer base seeking mindful drinking options without compromising on flavor or style.

Core Business and Product Offerings

Edna’s focuses on crafting ready-to-drink non-alcoholic cocktails that replicate the complexity and satisfaction of traditional mixed drinks. Using natural ingredients and botanical infusions, their products are developed to appeal to both sober-curious and alcohol-abstaining consumers, as well as those seeking moderation.

Flagship Products

• Mojito – A refreshing blend of mint, lime, and a hint of sweetness, mimicking the classic Cuban cocktail.
• Paloma – A vibrant mix of citrus and grapefruit bitterness with a balanced sweetness.
• Mule – A ginger-forward sparkling drink inspired by the Moscow Mule.
• Collins – A modern non-alcoholic twist on the Tom Collins with notes of lemon and botanicals.
• Mezcalita – A bold and smoky citrus cocktail, offering depth typically found in mezcal-based drinks.

Each product is available in 4-pack recyclable aluminum cans, making them highly portable and eco-conscious.

Unique Selling Proposition (USP)

Edna’s positions itself as a premium alternative to alcoholic beverages, leveraging mixologist-developed recipes, clean ingredient labeling, and elevated packaging design. Unlike generic sodas or overly sweet mocktails, Edna’s cocktails are crafted to deliver complexity and authenticity without alcohol, preservatives, or artificial additives.

Target Market and Consumer Trends

The company serves a growing consumer demographic interested in:

• Alcohol-free lifestyle choices
• Health and wellness
• Social inclusion without pressure to drink
• Trendy, bar-worthy experiences at home

Key Audience Segments

• Millennials and Gen Z (aged 21–40)
• Urban professionals
• Pregnant individuals or those abstaining from alcohol
• Participants in sobriety challenges (e.g., Dry January, Sober October)

Market Presence and Distribution

Edna’s cocktails are currently available across Canada through:

• Online direct-to-consumer via ednascocktails.com
• Independent liquor-free stores
• Specialty grocery and wellness retailers
• Bars and restaurants seeking non-alcoholic menu options

Retail presence includes high-end establishments such as The Modern Bartender and boutique wellness outlets. Edna’s has also gained visibility through event partnerships and local pop-ups in Vancouver and other metro areas.

Brand Identity and Online Engagement

• Website: A well-optimized e-commerce platform supporting product sales, subscription options, and event promotions.
• Social Media: Actively engaged Instagram presence (@ednascocktails) with product updates, customer feedback, and influencer collaborations.
• Video Marketing: Instagram Reels are used for brand storytelling and product education, helping to communicate the sophistication of non-alcoholic cocktail culture.

Operations and Manufacturing

• Product Development: Recipes are curated in partnership with professional mixologists, emphasizing flavor layering and authenticity.
• Packaging: Sleek, minimalist can design with matte finishes, enhancing shelf appeal and consumer perception of quality.
• Sourcing: Ingredients are plant-based and free from synthetic preservatives; the company emphasizes sustainability in both formulation and packaging.

Founder and Leadership

The company is led by Nick Devine, who brings extensive experience in brand building and beverage marketing. His vision is to redefine social drinking by making high-quality, alcohol-free alternatives more accessible and celebratory.

Industry Context and Growth Metrics

According to IWSR (International Wine and Spirits Research), the no/low alcohol beverage market grew by 7% globally in 2022, with non-alcoholic ready-to-drink (RTD) cocktails leading growth. In this context, Edna’s is strategically positioned in Canada’s evolving beverage landscape.

• Estimated category growth in North America: $10 billion market potential by 2026
• Edna’s year-over-year sales growth (2022–2023): Estimated 40–50% increase, driven by online DTC and retail expansion

Recognitions and Partnerships

• Featured in local Canadian media and wellness publications
• Recognized at national alcohol-free product expos and retail showcases
• Collaborations with non-alcoholic bar initiatives and sober-living influencers

Business Strengths

• Strong alignment with wellness and moderation trends
• Distinctive branding and packaging for retail success
• Scalable product lines with clear consumer appeal
• Visionary leadership and growing community engagement

Edna’s Non-Alcoholic Cocktail Co. continues to carve a leadership path in the mindful drinking movement, offering curated, premium alternatives that resonate with consumers’ evolving tastes and values.