Exhibiting at Asia Fruit Logistica 2025

The Egyptian Exporters Association – ExpoLink is a non-profit private sector organization based in Cairo, Egypt, that plays a pivotal role in driving the country’s export development strategy. Founded in 1997, ExpoLink operates as the export arm of the Egyptian private sector, working closely with government agencies, international donors, trade promotion bodies, and exporters to enhance Egypt’s global trade performance.

Core Mission & Activities

ExpoLink’s core mission is to build and support a globally competitive export sector in Egypt by:

• Enhancing Export Capabilities of Egyptian Companies
• Facilitating Market Access through Trade Promotion
• Organizing International Trade Fairs and B2B Matchmaking
• Providing Technical Assistance and Sector-Specific Training
• Supporting Policy Advocacy for Exporters’ Interests

As a key implementation partner of the Ministry of Trade and Industry and donor-funded projects, ExpoLink serves as a connector between Egypt’s exporters and global buyers, especially in emerging and underserved markets.

Specialization and Unique Strengths

• Cross-Sectoral Coverage: Supports over 15 key export sectors including agriculture, food processing, textiles, building materials, engineering products, chemicals, and ICT.
• Extensive Network: Maintains a database of more than 2,500 Egyptian exporters and partnerships with 100+ international trade organizations.
• Tailored Export Development Programs: Delivers capacity-building, export readiness assessments, and supply chain development for SMEs.
• Data-Driven Market Intelligence: Offers exporters sector-specific trade reports, market entry studies, and tariff analysis.

Key Programs and Initiatives

ExpoLink executes large-scale national and donor-supported projects that strengthen Egypt’s export ecosystem. Notable programs include:

• Egyptian Exporters Development Project (EEDP)
• Trade Promotion Projects with USAID, GIZ, and ITC
• Matchmaking Events with EU, COMESA, and Arab League countries
• Egypt’s National Export Strategy Execution Partner

These initiatives aim to double Egypt’s non-oil exports by improving product quality, certification, market access, and trade logistics.

Membership and Services

ExpoLink members benefit from a wide range of services tailored to enhance global competitiveness:

• International Trade Fair Participation: Subsidized and organized participation in exhibitions such as SIAL, ANUGA, Fruit Logistica, Heimtextil, and Big 5.
• B2B Matchmaking & Trade Missions: Curated connections between Egyptian exporters and qualified buyers in Africa, Europe, Asia, and the Gulf.
• Export Documentation Support: Guidance on rules of origin, shipping procedures, incoterms, and customs regulations.
• Digital Trade Enablement: Training on e-commerce, export digital marketing, and online platforms.

Impact and Export Data

Since its establishment, ExpoLink has made significant contributions to Egypt’s export performance:

• Over 4,000 exporters assisted since 1997
• Participation in 200+ international trade events
• Facilitated over USD 500 million in new export deals through direct matchmaking
• Empowered 1,200+ SMEs with export readiness and market access support
• Expanded Egyptian product presence in more than 80 countries

Its work has particularly boosted Egypt’s visibility in sectors such as citrus exports, home textiles, processed food, and building materials.

Target Beneficiaries

ExpoLink supports:

• SMEs seeking export readiness
• Established exporters exploring new markets
• Industry clusters and trade associations
• Government partners executing trade policies
• International donors investing in Egypt’s trade sector

Its activities are funded through public-private partnerships, donor grants, and service fees.

Financial and Institutional Capacity

While operating as a non-profit, ExpoLink has significant institutional strength:

• Governed by a Private Sector Board of Directors
• Project Execution Capacity: Managed donor projects valued over USD 30 million cumulatively
• Annual Budget: Varies by donor programs and national export initiatives
• Staff: Over 30 full-time professionals including trade advisors, export coaches, sector specialists, and research analysts

Capabilities

• Sector-Based Export Promotion Strategy Development
• Monitoring and Evaluation of Export Impact
• Policy Dialogue and Advocacy for Trade Facilitation
• Gender Inclusion and Youth Engagement in Exports
• Technical Product Upgrading and Certification Guidance

Recognitions and Strategic Positioning

ExpoLink is widely recognized as Egypt’s flagship export promotion entity outside of government. It is a member or partner of:

• International Trade Centre (ITC)
• Global Alliance for Trade Facilitation
• Enterprise Europe Network
• World Trade Organization - TPR Stakeholder

The organization is frequently cited in national export strategy reports, donor assessments, and UN trade facilitation documents as a high-impact implementation partner.

Stakeholder Testimonials

Government agencies, donor bodies, and private sector federations have acknowledged ExpoLink’s unique role in bridging gaps between policy, industry, and market access. Exporters credit the association for:

• Opening new market channels
• Providing critical technical training
• Improving visibility at global trade shows
• Helping small firms go global