Product Offerings
Products:
Adaptogen-Infused Beverages: ORRI Rise, ORRI Glow, ORRI Chill
Elementea Lifestyle Co., Ltd. is an innovative beverage company based in Bangkok, Thailand, focused on developing and marketing premium adaptogen-infused wellness drinks under the flagship brand "ORRI." With a vision to create beverages that support mental clarity, physical vitality, and emotional balance, the company is at the forefront of Thailand’s functional drinks movement.
Company Background
Founded by Aishwarya Nair, Elementea Lifestyle Co., Ltd. was established to introduce a new category of wellness beverages in Southeast Asia. Drawing from the principles of Ayurveda, herbal medicine, and modern nutrition, the company launched its ORRI brand in response to the growing demand for clean-label, non-caffeinated alternatives to energy and relaxation drinks.
The company is woman-led, sustainability-conscious, and lifestyle-driven, aligning with the values of modern consumers looking for health-conscious refreshment options.
Core Product Line: ORRI Adaptogen Beverages
ORRI beverages are crafted with adaptogens—herbs and botanicals that help the body resist stressors of all kinds. Each product in the lineup is a sugar-free, plant-based functional drink formulated for specific emotional and physical needs.
ORRI Rise
- Function: Boosts energy, improves focus, enhances mood
- Key Ingredients: Rhodiola, Schisandra, Vitamin B Complex
- Flavor Profile: Citrus + ginger
- Packaging: 250ml slim can
ORRI Glow
- Function: Skin vitality, anti-aging, cellular repair
- Key Ingredients: Sea buckthorn, Tremella mushroom, Collagen peptides
- Flavor Profile: Berry + floral notes
- Packaging: 250ml slim can
ORRI Chill
- Function: Stress relief, relaxation, sleep support
- Key Ingredients: Ashwagandha, L-theanine, Magnesium
- Flavor Profile: Lavender + cucumber
- Packaging: 250ml slim can
Unique Selling Propositions
- Adaptogenic Formulations: Backed by modern science and ancient wisdom.
- Plant-Based and Vegan: Free from animal-derived ingredients.
- No Added Sugar: Naturally sweetened using low-calorie alternatives.
- Caffeine-Free: Unlike traditional energy drinks, ORRI promotes calm energy.
- Beautifully Designed Packaging: Appeals to the health-lifestyle aesthetic.
Production and Compliance
- Manufacturing Facility: Contract manufactured in a certified Thai beverage plant adhering to:
- GMP (Good Manufacturing Practices)
- HACCP
- Thai FDA compliance
- Production Capacity: Over 200,000 cans/month, scalable based on demand
- Shelf Life: 12 months (ambient storage)
Target Market
- Urban Millennials and Gen Z Consumers: Focused on mental health and productivity.
- Fitness and Wellness Enthusiasts: Seeking functional hydration.
- Corporate and Creative Professionals: Looking for calm focus without caffeine crashes.
- Health-Focused Retail Chains: Organic stores, yoga studios, co-working cafes.
- Export Markets: Early-stage export discussions with partners in Singapore and UAE.
Distribution Channels
- Direct-to-Consumer (DTC) via official website and social media promotions.
- Retail Distribution in Bangkok's premium outlets such as:
- The Commons
- Lemon Farm
- Gourmet Market
- Online Retailers: Available on Thai platforms like LINE Shop and Shopee.
- Corporate Wellness Programs: Partnering with wellness events and startups.
Export and Performance Insights
As a startup with global aspirations:
- Currently in pilot export discussions with buyers in Singapore and the UAE.
- Domestic sales growth has increased by 40% quarter-over-quarter since launch in 2023.
- Brand is currently building a distributor base across ASEAN.
- Projected to sell over 1 million cans annually by 2026 based on current demand growth.
Customer Testimonials
“ORRI Chill has become my go-to evening drink. It's like meditation in a can.”
— Wellness Blogger, Bangkok
“Our co-working space stocks ORRI for clients—it’s the new kombucha!”
— Operations Lead, Creative Hub Thailand
Brand: ORRI
The name "ORRI" represents harmony, resilience, and refreshment. The brand communicates self-care and mindful consumption and is fast becoming a recognizable name in Thailand’s functional beverage market.
Media and Recognition
- Featured in Thailand Tatler and BK Magazine wellness editions
- Sponsored several yoga retreats and wellness expos
- Highlighted at THAIFEX – Anuga Asia 2024 as an emerging clean-label beverage brand
Elementea Lifestyle Co., Ltd. is redefining the beverage landscape in Thailand by fusing functional benefits with aesthetic appeal. With its commitment to wellness, sustainability, and innovation, the company is poised to become a leading voice in Asia’s next-generation beverage segment.