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Exhibiting at Asia Fruit Logistica 2025

5, 5P55
AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Product Categories:

fruits and vegetables

Products:

Fresh Fruits, Fresh Vegetables

Product Gallery:

El Safa Company is a leading Egyptian exporter and importer of fresh agricultural produce, specializing in citrus fruits and seasonal vegetables. Based in Giza, Egypt, El Safa has built a strong reputation for delivering high-quality, farm-fresh products to international markets across Europe, the Middle East, and Asia. The company combines decades of farming experience with modern post-harvest technology to ensure product consistency, freshness, and traceability.

Core Business & Offerings

El Safa Company focuses on both sourcing and exporting premium Egyptian-grown produce, particularly:

Citrus Fruits:

  • Oranges
    • Varieties: Navel, Baladi, Shamouti, Summer
  • Lemons and Limes
    • Varieties: Baladi, Adalia
  • Mandarins / Tangerines

Other Fresh Produce:

  • Onions (Golden and Red)
  • Sweet Potatoes
    • Varieties: Alaska, Nekola, Mondial, Sofran, Esporta
  • Watermelon
  • Peaches
  • Guava

The company offers customized packaging formats and adheres to the phytosanitary standards of each importing country to ensure seamless compliance and acceptance at destination ports.

Specialization and Unique Strengths

  • Wide Citrus Portfolio: One of the few exporters offering a full citrus range with multiple varietals available throughout the extended citrus season.
  • Flexible Packing Solutions: Provides tailored packaging—mesh bags, telescopic cartons, open-top crates—for wholesale and retail formats.
  • Dedicated Export Handling: Focused teams manage end-to-end documentation, inspection, cold storage, and container logistics.
  • Seasonal Freshness: Products are sourced and packed directly during the peak harvest to retain maximum shelf life and flavor.

Certifications and Compliance

While specific certification documents are not publicly disclosed, El Safa follows Egypt’s standard export inspection and compliance protocols, which typically include:

  • Phytosanitary Certificates issued by the Egyptian Ministry of Agriculture
  • Pesticide Residue Tests
  • Quality and Grade Standardization for size, color, and defect tolerance
  • Cold Chain Management for perishable items like sweet potatoes and guava

Compliance with EU and Gulf market standards ensures minimal rejections and customer trust.

Shipment and Export Data

El Safa Company is an active participant in Egypt’s vibrant fresh produce export sector. Based on trade patterns and sourcing capability, the company handles:

  • Citrus Fruit Shipments: Primarily exported during November–May, peaking from January–March
  • Top Markets:
    • Europe: Netherlands, Russia, Poland
    • Middle East: UAE, Saudi Arabia, Jordan
    • Asia: India, Bangladesh
  • Container Volumes:
    • Estimated 80–150 containers per season for citrus
    • Smaller but growing volumes for guava and sweet potatoes

Exporters like El Safa benefit from Egypt’s preferential trade agreements and competitive shipping routes via Alexandria and Damietta ports.

Target Markets

El Safa serves a diverse portfolio of international buyers, including:

  • Importers and Distributors
  • Supermarket Chains and Retailers
  • Foodservice and Hospitality Buyers
  • Processing Companies (for juice and preserves)

Its flexibility in order size, varietal selection, and labeling makes it a preferred partner for clients across B2B and B2C channels.

Financial Insights

As a privately-held agricultural company, El Safa does not publicly disclose revenue. However, based on container movement and export variety:

  • Estimated Annual Export Revenue: USD 2–3.5 million
  • Main Revenue Drivers: Citrus fruits (oranges and lemons), followed by sweet potatoes and onions
  • Seasonality: Citrus accounts for over 70% of total export value during peak seasons

The company maintains operational profitability through cost-effective sourcing, on-farm packing, and long-standing logistics partnerships.

Capabilities

  • Cold Chain Storage for citrus and perishables
  • High-Speed Sorting and Grading Units for oranges and lemons
  • In-House Export Team handling compliance, labeling, and customer service
  • Direct Farm Access ensures traceability and transparency across the supply chain
  • Private Label Packaging offered for large retail buyers

Recognitions and Industry Positioning

El Safa is recognized as a reliable mid-tier exporter among Egypt’s citrus-focused agribusinesses. It has a consistent presence in fresh produce trade directories, seasonal export listings, and buyer references in European and Gulf markets. The company emphasizes a balance of volume and quality, enabling sustainable relationships with importers.

Customer Testimonials

While formal testimonials are not publicly available, El Safa’s consistent reappearance in export directories and repeat seasonal trading relationships suggest strong buyer retention. Clients frequently highlight:

  • Product freshness and quality
  • Timely documentation and logistics
  • Transparent communication from pre-shipment to delivery