EverPass Media, headquartered in Greenwich, Connecticut, is a premier media distribution platform delivering premium live sports content to commercial venues across the United States. As a next-generation content distribution company, EverPass is reshaping how sports bars, restaurants, gyms, hotels, and other public establishments access and showcase live sports by centralizing streaming solutions under one integrated platform.
Core Business
EverPass Media operates as a bridge between live sports broadcasters and commercial venues, licensing and distributing marquee sports content such as NFL Sunday Ticket, Peacock Sports Pass, Paramount+ UEFA Champions League, and Amazon Prime Video's Thursday Night Football. The platform ensures seamless delivery of these events across a national network of commercial screens, helping businesses drive customer footfall and engagement through exclusive sports content.
Product and Service Offerings
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Live Sports Streaming
- NFL Sunday Ticket: Exclusive access to every out-of-market NFL game, delivered to bars and restaurants.
- Peacock Sports Pass: Streaming of Premier League, Big Ten, WWE, and more for commercial locations.
- Paramount+ UEFA: Champions League and European competitions brought to U.S. venues.
- Amazon TNF: Commercial license for Thursday Night Football via Amazon Prime Video.
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Commercial Streaming & Venue Solutions
- UPshow Integration: Interactive digital signage and entertainment platform to engage in-venue audiences.
- Performance Marketing Tools: Tools to measure viewer engagement, drive repeat traffic, and upsell services.
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Content Management & Engagement
- Centralized content hub for managing all live streams and entertainment programming.
- Customer interaction features like trivia, games, and QR-code based activations.
Specialization and USP
EverPass Media’s competitive edge lies in its ability to license exclusive live sports content and stream it commercially to businesses that otherwise face legal or technical hurdles in accessing these rights. The company combines robust tech infrastructure with key media partnerships, offering a unique mix of content exclusivity, interactive tools, and scalable deployment, making it a game-changer in sports entertainment delivery for commercial entities.
Financials
Backed by private equity and strategic media partnerships, EverPass Media is a joint venture involving RedBird Capital Partners and NFL, launched in 2023. Within its first year, EverPass acquired exclusive commercial rights for NFL Sunday Ticket, previously unavailable to venues through YouTube TV. The company is poised to generate multi-million-dollar recurring revenue streams from licensing agreements with tens of thousands of commercial locations nationwide.
Deployment & Reach
- In 2023, EverPass enabled over 100,000+ commercial screens to access live NFL games across the U.S.
- Partnered with UPshow, which is installed in 25,000+ venues, to offer bundled sports and digital signage services.
- Maintains collaborations with sports leagues and streaming services to expand commercial content coverage.
Target Market
- Sports Bars & Pubs
- Restaurant Chains
- Fitness Centers & Gyms
- Hospitality Chains (Hotels, Resorts)
- Campus and Corporate Recreation Centers
- Airports, Lounges, and Entertainment Venues
Capabilities
- End-to-End Streaming Infrastructure – From licensing to on-screen delivery via APIs and set-top devices.
- Multi-Platform Integration – Supports smart TVs, commercial AV systems, and existing digital signage tools.
- Audience Engagement Features – Real-time polls, trivia, QR-driven offers to drive interaction.
- Analytics Dashboard – Tracks content engagement, dwell time, and return visits for ROI measurement.
Certifications & Compliance
- Digital Media Licensing Compliance – Legally authorized to distribute live sports content for commercial usage.
- SOC 2 Compliant Infrastructure – Ensures secure data handling and operational transparency.
- Broadcast Rights Verification – Licensed directly through NFL, NBCUniversal (Peacock), Paramount Global, and Amazon.
Customer Testimonials
“NFL Sunday Ticket from EverPass helped us double game-day traffic and made our bar the go-to Sunday spot.” – Sports Bar Owner, Chicago
“We didn’t just get the games—we got a full digital entertainment platform with UPshow.” – Franchise Manager, Texas Casual Dining Chain
Major Achievements
- Exclusive Commercial Distributor of NFL Sunday Ticket (2023) – First-time availability outside of DirecTV in the commercial sector.
- Joint Venture with NFL and RedBird Capital – Strategic alignment with the biggest brand in American sports.
- Deployed across 100,000+ screens in its first operational season.
- Expanded sports portfolio to include Peacock and Paramount+ within the first year.
EverPass Media is redefining the sports viewing experience in commercial environments by blending premium licensed content with interactive and measurable digital engagement, helping venues turn spectators into loyal customers.