Export Magazine is a premier international publication dedicated to the beauty and cosmetics industry, headquartered in Milan, Italy. As a globally recognized trade publication, Export Magazine connects manufacturers, suppliers, and buyers across continents through its high-quality editorial content, product showcases, and targeted distribution at leading international trade fairs.
Company Overview
Owned and published by MTE Edizioni, Export Magazine has carved a niche as a media partner and strategic distributor for global beauty and personal care companies. With decades of publishing experience, the magazine serves as a bridge between European, Asian, American, and Middle Eastern markets, facilitating brand visibility and business networking.
Core Product and Service Categories
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Publications:
- Export Magazine Beauty Distributor Multisector Edition
- Export Magazine Selective Distribution and Deluxe Accessories Edition
- Each edition features:
- New product launches
- Brand spotlights
- In-depth trend analysis
- Distributor profiles
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Trade Distribution Services:
- Magazine circulation at international beauty exhibitions and B2B events
- Physical and digital brochure insertions for brand promotion
- Targeted outreach to professional distributors, importers, and retailers
Specialization and USP
Export Magazine’s unique strength lies in its multi-language, multisector approach to beauty industry publishing. It is known for:
- Strong presence at major trade events like Cosmoprof Worldwide Bologna, Beautyworld Middle East, Intercharm, and more
- High-quality, image-rich editorial content that resonates with buyers and brand owners alike
- Expertise in global distribution strategy, with a focus on selective and mass distribution channels
Market Reach and Clientele
- Distributed in over 90 countries
- Readership includes:
- Cosmetic and beauty product distributors
- Export managers and international buyers
- Salon and spa product brands
- Packaging and accessories vendors
- Trusted media partner of Cosmoprof Worldwide Bologna, one of the largest beauty industry expos
Infrastructure and Circulation
- Based in Milan with editorial and distribution teams
- Print and digital editions available
- Distributed at over 20 major international exhibitions annually
- Readership base of over 60,000 beauty professionals globally
Financial Snapshot
- Privately held by MTE Edizioni
- Revenue primarily driven by ad placements, brochure insertions, and trade partnerships
- Increasing shift towards digital monetization and virtual trade event collaborations
Certifications and Recognition
- Official trade media partner for major global beauty expos
- Recognized by industry bodies for promoting Made in Europe and Italian Beauty Export initiatives
Export Support Services
- Offers custom brochure insertion for brands looking to reach international buyers
- Provides visibility at targeted trade fairs through customized brand pages and product features
- Assists in market positioning of niche and emerging brands in global distribution networks
Brands
- Export Magazine – Flagship publication
- Co-branded editions and special issues released for events like Cosmoprof and Beautyworld
Customer Testimonials
"Export Magazine played a key role in helping us get discovered by Middle East distributors. Their strategic placement at Cosmoprof gave us the visibility we needed."
— Export Manager, European Skincare Brand
"Their editorial coverage and distribution channel have consistently delivered high-quality leads for our cosmetics packaging business."
— Marketing Head, Italian Packaging Firm
