Exhibiting at Asia Fruit Logistica 2025

Donatella Fruit (Donatella Ecuador Donatecua, S.A.) is a global fresh fruit trading company based in Guayaquil, Ecuador, with a dynamic presence across Latin America, Europe, the Middle East, and Asia. Specializing in the export of high-quality tropical fruits, Donatella Fruit has built a strong reputation for consistency, brand development, and supply chain excellence.

Company Background

Founded in Ecuador, Donatella Fruit operates under the legal name Donatella Ecuador Donatecua, S.A. The company began with a mission to bring Ecuador's world-renowned bananas to international markets, and has since expanded its product line and sourcing regions. With operational offices in Ecuador, Costa Rica, and Turkey, the company offers multilingual support and localized service to clients across continents.

Core Business Activities

• Fruit Exporting: Primary exporter of Ecuadorian bananas and Costa Rican pineapples.
• Sourcing & Trading: Global sourcing of apples, kiwis, and other seasonal fruits.
• Brand Management: Operates multiple proprietary brands tailored for regional markets.
• Logistics Coordination: Offers end-to-end coordination for reefer container shipments worldwide.

Product Offerings

Donatella Fruit’s portfolio includes:

• Bananas:

  • Cavendish variety
  • Premium quality, GlobalG.A.P. certified
  • Exported weekly from Ecuador

• Pineapples:

  • Golden Sweet from Costa Rica
  • High Brix levels
  • Packed under brand Velarosa

• Apples:

  • Varieties: Gala, Fuji, Granny Smith
  • Sourced from Chile, Argentina, and Europe

• Kiwis:

  • Hayward green kiwifruit
  • Seasonal offerings based on availability

The company focuses on freshness, reliable sourcing, and consistent presentation, meeting European and Middle Eastern market standards.

Unique Selling Proposition

• Multi-Origin Sourcing: Ecuador for bananas, Costa Rica for pineapples, and global supply network for seasonal fruits.
• Custom Branding: Offers client-specific packing and branding through in-house labels: Velarosa, Ecualitta, and Dolcesia.
• Flexible Logistics: Ships both 20ft and 40ft refrigerated containers weekly.
• Bilingual Support: Offices in Latin America and Europe facilitate multilingual trade relationships.

Financial and Market Insights

While the company does not publish revenue figures, market behavior suggests the following scale:

• Annual Export Volume: Estimated 400–500 containers of bananas and pineapples combined.
• Banana Exports: ~300 containers/year primarily to Turkey, UAE, and Russia.
• Pineapple Shipments: ~150 containers/year, focused on Europe and Middle East.

These insights are derived from product availability, port traffic estimates, and supplier data listed on trade platforms such as ExportHub and Lusha.

Shipment Data

According to multiple trade databases:

• Top Export Destinations:

  • Turkey
  • UAE
  • Saudi Arabia
  • Russia
  • Germany

• Average Transit:

  • 1–2 containers per week for bananas from Ecuador
  • Biweekly pineapple exports from Costa Rica

The company provides CIF and FOB shipment options and ensures reefer container compliance for cold chain reliability.

Target Markets

Donatella Fruit serves a broad clientele including:

• Fresh Produce Importers
• Wholesale Distributors
• Supermarkets and Hypermarkets
• Foodservice Distributors
• Retail Brands (Private Label Buyers)

The company's adaptable packaging and brand customization make it ideal for private label partnerships and regional market customization.

Operational Capabilities

• Warehousing: Cold storage in Guayaquil and Limon.
• Packing Facilities: Banana packing directly at origin farms.
• Quality Control: Daily inspections and post-harvest evaluations.
• Certifications:
  • GLOBALG.A.P.
  • HACCP (for packaging facilities)
  • USDA Organic (for selected partners)

Certifications and Compliance

Donatella Fruit partners with certified producers and maintains compliance with:

• GLOBALG.A.P. for bananas and pineapples
• EU MRL Regulations
• Phyto-Sanitary Standards of Destination Markets

These standards allow entry into regulated markets including the EU and GCC.

Customer Testimonials

While official testimonials are not publicly displayed, client feedback from trade events and export portals includes remarks such as:

"Consistent supply, high-caliber bananas, and great customer support." — Importer, Istanbul

"We work with Donatella Fruit for private label supply. Their flexibility and reliability are unmatched." — Distributor, UAE

Achievements

• Brand Expansion: Launched three fruit brands—Velarosa, Ecualitta, and Dolcesia—now active in over 10 countries.
• Multi-Region Operations: Active in Ecuador, Costa Rica, and Turkey, managing cross-border fruit logistics efficiently.
• Trade Fair Participation: Regular exhibitor at Fruit Logistica, Gulfood, and other key global expos.

Donatella Fruit continues to strengthen its position as a reliable exporter in the global fruit supply chain through product integrity, logistics precision, and brand-driven growth.