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T2

Exhibiting at Thaifex - Anuga Asia 2025

7-T35
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Natural Mushroom Seasoning‑stick: Oyster mushroom & onion‑garlic blend

Farmer Seol Farm is a South Korea-based agricultural and food innovation company located in Uiryeong-gun, Gyeongsangnam-do. Specializing in the production of natural, clean-label seasonings, the company has established itself as a unique player in the Korean agrifood sector with a focused product offering rooted in regional agricultural strength and health-conscious formulations.

Company Overview

Farmer Seol Farm integrates traditional agricultural practices with modern food processing technologies to produce innovative mushroom-based seasonings. The company’s flagship product — Natural Mushroom Seasoning-stick — reflects a commitment to clean ingredients, umami-rich profiles, and functional food trends. Operating from the agriculturally rich southern region of South Korea, the company leverages access to fresh, locally-grown oyster mushrooms and other all-natural components.

While small in scale, Farmer Seol Farm represents a new wave of Korean food SMEs that prioritize transparency, ingredient traceability, and health benefits in product design.

Product Portfolio

Natural Mushroom Seasoning-stick
A proprietary, freeze-dried seasoning blend created for versatile culinary use:

  • Main ingredients: Oyster mushrooms, onion, garlic
  • Free from synthetic additives, preservatives, and MSG
  • Offered in individual stick packaging for portion control and ease of use
  • Applications: Soups, stews, stir-fries, noodles, sauces, and marinades

This product targets both domestic health-conscious consumers and gourmet or wellness-focused retailers internationally. Its stick format also supports ease of adoption in export markets seeking clean-label alternatives to bouillon powders and artificial flavorings.

Ingredient Sourcing and Processing

All primary ingredients are sourced from Korean farms, with a focus on:

  • Oyster mushrooms grown in controlled environments in Gyeongsangnam-do
  • Alliums (onion & garlic) grown without pesticide contamination

The company utilizes low-temperature drying and powdering techniques to preserve the aroma, nutritional profile, and functional benefits of the mushrooms and vegetables. The final blend is portioned into moisture-proof, food-safe stick sachets suitable for B2C and HoReCa packaging formats.

Certifications and Quality Assurance

Though specific certifications were not publicly available, businesses in this category typically pursue or hold:

  • HACCP compliance for food safety and hygiene
  • KFDA registration under functional or processed food categories
  • Eco-friendly or pesticide-free farming declarations for ingredients

Further documentation would typically be available to prospective buyers or partners upon request.

Market Focus and Distribution

Farmer Seol Farm’s target markets include:

  • Domestic Korean premium retailers (specialty food stores, organic markets)
  • Health food distributors in Japan, Taiwan, and Southeast Asia
  • Online commerce platforms and wellness subscription boxes
  • Institutional and restaurant-grade clients looking for umami-rich, vegetarian seasonings

The Natural Mushroom Seasoning-stick is particularly suitable for export due to its shelf-stability, compact packaging, and natural ingredients list.

Consumer Appeal and Positioning

With growing global interest in plant-based, functional, and natural food products, Farmer Seol Farm positions itself in alignment with these demand drivers. The product’s versatility, paired with Korea’s strong reputation for high-quality agri-products, enhances its marketability in competitive health-food segments.

Notable Strengths

  • Unique value proposition as a plant-based, clean-label flavor enhancer
  • Sourced and produced entirely within South Korea with traceable supply chains
  • Innovative stick-packaging improves usability and portioning
  • Ideal for export due to low weight, high shelf stability, and natural formulation

Conclusion

Farmer Seol Farm offers a focused, health-driven product aligned with global culinary and nutritional trends. With its roots in Korean agriculture and its sights on clean-label innovation, the company stands poised to grow as a niche supplier in the natural seasoning category. Its mushroom-based seasoning stick provides a functional, flavorful, and export-friendly option for both consumers and professional kitchens looking for authenticity and simplicity.