Exhibiting at Asia Fruit Logistica 2025

The Federación Española de Asociaciones de Productores Exportadores de Frutas, Hortalizas, Flores y Plantas Vivas (FEPEX) is the national federation representing Spain’s leading producer-exporters in the fruit, vegetable, flower, and ornamental plant sectors. Headquartered in Madrid, FEPEX plays a pivotal role in enhancing the competitiveness, internationalization, and regulatory support of Spain’s agri-food sector. Established in 1987, the federation integrates more than 30 regional and sectoral associations, covering over 70% of the country’s horticultural exports.

Organizational Overview

FEPEX is a private, non-profit entity structured to represent the collective interests of Spanish horticultural exporters. It provides technical, commercial, and institutional support to over 1,800 companies through its affiliated associations.

• Legal Form: Private, non-profit federation
• Member Associations: 30+
• Companies Represented: 1,800+
• Geographic Coverage: All major horticultural producing regions of Spain
• Main Office: C/ Miguel Ángel, 13 – 4º, Madrid 28010, Spain

Mission and Core Activities

FEPEX works to promote Spanish exports of fresh fruits, vegetables, and ornamental products through:

• Trade Representation: Liaising with the Spanish Government, EU institutions, and international trade bodies
• Market Access Support: Assisting members with regulatory compliance, phytosanitary protocols, and customs procedures
• Trade Promotion: Organizing international fairs, B2B meetings, and media campaigns
• Data & Statistics: Publishing detailed trade and market performance reports
• Sector Development: Policy advocacy, R&D project facilitation, and sustainability programs

Export Performance and Economic Impact

Spain is the EU’s largest exporter of fresh fruits and vegetables, and FEPEX plays a critical role in enabling and coordinating this leadership position.

• Total Spanish Horticultural Exports (2023):

  • Volume: 5.2 million tonnes
  • Value: €7.88 billion
  • Annual Growth: +6% in value, -6% in volume (year-on-year)

• Key Product Exports:

  • Vegetables: Peppers, tomatoes, cucumbers, lettuces
  • Fruits: Citrus, strawberries, grapes, melons, stone fruits
  • Flowers & Plants: Roses, ornamental greens, nursery plants

• Top Export Destinations:

  • Germany, France, the Netherlands, United Kingdom, Italy, Poland

Strategic Initiatives and Events

FEPEX is co-organizer of Spain’s premier fruit and vegetable trade show — Fruit Attraction — held annually in Madrid in collaboration with IFEMA and ICEX. This event attracts over 90,000 professionals from 130+ countries.

• Major Events:
  • Fruit Attraction (Madrid)
  • World Fresh Forum (Global business platform for fresh produce)
  • Industry panels and ministerial roundtables on CAP reform, pesticide legislation, and trade policy

Institutional Representation and Policy Influence

FEPEX actively contributes to national and European policy processes to defend the interests of the Spanish horticultural sector.

• EU Representation:

  • Member of the EU Fruit and Vegetable Advisory Group
  • Participant in Copa-Cogeca, Freshfel Europe, and OECD horticultural committees

• National Engagement:

  • Works with MAPA (Ministry of Agriculture, Fisheries and Food)
  • Advises Spanish Customs, Health Authorities, and Food Safety agencies

Data, Intelligence, and Publications

FEPEX operates a comprehensive observatory system providing real-time export-import data, price tracking, market trend analysis, and compliance guides.

• Regular Reports:

  • Monthly Trade Bulletins
  • Annual Statistical Reports on Exports and Imports
  • Market Access Barriers Digest
  • EU Policy and Legislative Alerts

• Online Platforms:

  • FEPEX Data Portal for members
  • Weekly market updates published on www.fepex.es

Sustainability and Innovation

In line with the EU Green Deal and Farm to Fork strategy, FEPEX supports initiatives promoting environmental stewardship, residue minimization, and packaging innovation.

• Key Focus Areas:
  • Integrated Pest Management (IPM)
  • Carbon-neutral logistics
  • Recyclable packaging materials
  • Adoption of digital traceability systems

Testimonials and Industry Influence

“FEPEX has been essential in coordinating Spain’s position during the Brexit negotiations. Their trade insights and advocacy helped mitigate disruptions for exporters.”
— Director of International Sales, Andalusian Fruit Cooperative

“The data and technical support from FEPEX allowed us to unlock new markets in Asia and streamline our compliance with non-EU sanitary protocols.”
— Export Manager, Murcia-based Fresh Produce Firm

Conclusion

FEPEX stands as the backbone of Spain’s fresh produce export industry, enabling companies to navigate global markets, regulatory environments, and international competition. Through policy advocacy, trade facilitation, and market intelligence, FEPEX not only strengthens the sector’s global footprint but also ensures its alignment with sustainability, innovation, and growth objectives of the 21st century.