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Fiore House – Homes Universe Joint Stock Company is a Vietnamese property development and lifestyle investment company specializing in premium resort villas, residential townhouses, and integrated living communities. Based in Phan Thiết, Bình Thuận Province, the company has established a strong footprint in coastal resort development and high-value real estate investment projects throughout Vietnam’s south-central coastal belt.

Company Background

Fiore House operates under the umbrella of Homes Universe Joint Stock Company, a Vietnamese real estate firm with strategic interests in sustainable hospitality and residential development. Spearheaded by industry professional Nguyễn Thị Hồng Phượng, the company was founded with the vision of transforming Vietnam’s underutilized coastal lands into world-class resort and wellness destinations.

Fiore House has played a pioneering role in promoting healthy, eco-integrated resort living that merges environmental preservation with modern luxury. The firm is active in the conceptualization, design, development, and partial operation of residential and hospitality properties.

Core Business

The company’s operations focus on:

• Development of beachside and urban villa communities
• Construction and sales of residential townhouses and hospitality villas
• Operation of resort assets under internal and joint management
• Investment planning and infrastructure development for resort tourism

The company’s development model typically integrates residential and hospitality components with wellness, nature, and eco-tourism experiences.

Projects & Offerings

Fiore House’s portfolio includes:

Fiore Healthy Resort (Phan Thiết)

• A health-oriented coastal resort with villa-style accommodations
• Integrated with organic gardens, wellness spa services, and eco-living amenities
• Operates as both a hospitality resort and private investment villa community

Sandhills Beach Resort & Spa

• Beachfront property offering resort services, private villa ownership, and event venues
• Emphasizes environmental harmony and low-rise, low-density living

Residential Housing Developments

• Urban and coastal townhouse developments (names undisclosed publicly)
• Designed for long-term living or investment rental, often integrated with tourism zones

Each project emphasizes sustainable architecture, natural aesthetics, and accessibility to Vietnam’s emerging tourism zones.

Specialization and USP

Fiore House distinguishes itself by:

• Focusing on wellness-centric resort development
• Combining property investment with tourism operations
• Prioritizing green building techniques and environmental harmony
• Developing integrated hospitality-residential hybrid models

Their projects are known for their aesthetic integration into natural landscapes, and their design approach includes open space, native flora, and energy-conscious materials.

Financial Overview

As a private joint-stock company, Fiore House does not publicly disclose audited financials. However, based on landholdings and project scale:

• Total developed area across projects exceeds 100 hectares
• Individual project investment value ranges between VND 300 billion to 700 billion (~USD 12M–30M)
• Revenue sources include villa sales, resort service income, and land development gains

The company’s growth is tied closely to Vietnam’s expanding tourism market and the government's support for sustainable real estate investment in coastal provinces.

Project Development & Sales Records

• Fiore Healthy Resort has sold and delivered over 100 private villas to date
• Resort occupancy rates reported between 60–75% during peak seasons
• Fiore House regularly participates in real estate expos in Hồ Chí Minh City and Hà Nội to attract domestic investors

The firm maintains partnerships with local construction firms, architects, and land cooperatives to deliver its projects on time and within budget.

Target Market

Fiore House primarily targets:

• Affluent Vietnamese buyers seeking secondary homes or investment properties
• Foreign investors from Korea, Singapore, and Taiwan through strategic partnerships
• Domestic and international tourists through its resort operations
• Urban professionals purchasing vacation properties with rental yield potential

The brand appeals to customers valuing sustainability, nature, and wellness-oriented living.

Capabilities

• Full-service development: land acquisition, permits, construction, interior finishing
• Partnerships with Vietnamese tourism authorities for zoning and planning
• In-house resort operation and hospitality management
• Marketing support and sales gallery presence in Hồ Chí Minh City

Certifications and Compliance

All Fiore House developments adhere to:

• Vietnamese Construction Law and Resort Zoning Regulations
• Environmental Impact Assessments (EIAs) as required by provincial planning bodies
• Hospitality safety and building codes regulated by the Ministry of Culture, Sports and Tourism

While not currently certified under international green building standards (e.g., LEED), projects incorporate numerous green principles.

Customer Testimonials

While official testimonials are not published, real estate forums and tourism platforms reflect:

• “Fiore’s villa design blends naturally into the coastal setting — relaxing and serene.” — Investor from Hà Nội
• “Their resort investment model allows both personal use and passive income.” — Villa owner, HCMC

Major Achievements

• One of the first Vietnamese resort developers to adopt a wellness-integrated resort model
• Successfully delivered and operationalized two multi-hectare resort projects in Phan Thiết
• Helped establish Bình Thuận as a viable destination for eco-conscious property buyers
• Developed over 50,000 square meters of green infrastructure, including gardens, pedestrian lanes, and recreational zones

Fiore House – Homes Universe Joint Stock Company continues to lead in coastal resort innovation in Vietnam, merging real estate with tourism, nature with wellness, and investment with long-term lifestyle value.