Exhibiting at Thaifex - Anuga Asia 2025

Fong Seng Ieng Fat Company Limited is a traditional bakery and snack manufacturer based in Macau, China, known for its commitment to preserving the heritage of Cantonese pastry-making while modernizing its operations for retail and wholesale expansion. Specializing in a wide variety of handcrafted egg rolls, almond cookies, and other traditional Chinese baked goods, the company has earned local acclaim and growing recognition among tourists and international buyers seeking authentic Macanese flavors.

Core Business

Fong Seng Ieng Fat operates as a vertically integrated bakery brand managing everything from product development and ingredient sourcing to production, packaging, and storefront sales. Its production caters to:

• Retail consumers in Macau through direct store sales
• Tourism and gift buyers, capitalizing on Macau’s status as a culinary destination
• Wholesale and regional distributors interested in traditional snacks for broader Asian markets

The company balances traditional techniques with updated food safety and packaging practices, making its goods suitable for export and long-shelf-life retail.

Product and Service Offerings

Fong Seng Ieng Fat offers an extensive product line, focused on traditional Chinese and Macanese baked snacks:

• Phoenix Egg Rolls:

  • Classic egg rolls
  • Egg rolls with seaweed and pork floss
  • Traditional rolled and folded variants

• Almond and Specialty Cookies:

  • Almond Cookies with Whole Almonds
  • Almond Cookies with Egg Yolk
  • Mini Almond Cookies
  • Black Sesame Almond Cookies

• Traditional Biscuits & Cakes:

  • Chinese Pastry with Pork
  • Pork Biscuits
  • Cashew Biscuits
  • Walnut Cakes

All products are packaged in elegant, gift-friendly boxes with labeling in Chinese and bilingual options for export orders. The snacks emphasize local flavor authenticity and the use of original recipes handed down over generations.

Specialization and Core USP

The company’s USP lies in its:

• Authentic traditional recipes passed through generations
• Handcrafted quality, using time-tested baking methods
• Signature Phoenix Egg Rolls, regarded among the best in Macau for texture and flavor
• Strategic location in tourist-frequented areas, capturing high walk-in and gifting clientele
• Focus on Macanese and Cantonese fusion snacks rarely available in other regions

These attributes make Fong Seng Ieng Fat not just a bakery, but a custodian of Macanese culinary heritage.

Financial Performance

As a family-run, private entity, the company does not disclose detailed financials. However:

• Based on industry estimates and Macau retail data, annual revenues are estimated between USD 1–2 million
• Seasonal spikes occur during Chinese New Year, Mid-Autumn Festival, and Golden Week holidays, contributing over 40% of annual sales
• Retail operations account for ~70% of revenue, while the remainder comes from wholesale and tourist export channels

Shipment and Export Activity

While primarily a local business, the company has taken steps to engage in cross-border trade through Macau-based export programs:

• Products listed on Macao Ideas (IPIM platform), indicating active participation in trade promotion
• Small-scale exports reported to Hong Kong, Taiwan, and selected Southeast Asian markets
• Engages with retail gift box distributors and food souvenir agents

Product shelf stability and dry packaging enable viable shipping for up to 6–9 months.

Target Market

Fong Seng Ieng Fat’s main customers include:

• Local residents seeking traditional snacks
• Tourists and gift buyers drawn to Macanese delicacies
• Retailers and souvenir shops across Macau and Hong Kong
• International Chinese grocery outlets looking to stock authentic regional baked goods

The nostalgic and premium gift positioning appeals to both heritage-conscious consumers and younger buyers exploring culinary traditions.

Capabilities

• In-house bakery and packing facility located in Macau
• Manual and semi-automated processing lines for egg rolls and cookies
• Custom gift packaging for seasonal SKUs
• Collaboration with local trade promotion bodies for SME expansion
• Responsive customer service and bulk ordering for wholesale partners

Certifications and Compliance

• Registered and licensed by Macau Food Safety Bureau
• Follows regional food hygiene standards
• Packaging meets labeling norms for both local and regional markets
• Products registered under Macao Ideas trade platform, showcasing export readiness

Customer Testimonials

“The Phoenix Egg Roll with Pork Floss is a must-try. You can taste the care and heritage in every bite.”
— Macau Local Food Blogger, Tastes of Asia

“This is our go-to shop for almond cookies to bring home to family every time we visit Macau.”
— TripAdvisor Review by Hong Kong Tourist

Major Achievements

• Featured on Macao Ideas platform by the Macao Trade and Investment Promotion Institute (IPIM)
• One of the top 10 recommended bakeries in Macau by local culinary blogs
• Recognized for preserving traditional Chinese bakery methods in a modern retail context
• Created custom gifting products during Macau's 20th SAR anniversary celebrations

Fong Seng Ieng Fat Company Limited continues to thrive as a heritage-rich bakery combining craftsmanship, cultural storytelling, and consistent quality — a true emblem of Macau’s culinary identity.