Food Alert is a UK-based specialist in food safety and health & safety consultancy, dedicated to helping businesses in the hospitality, leisure, and food service sectors meet and exceed their compliance obligations. Established in 1990 and headquartered in London, Food Alert has grown to become one of the most trusted advisory firms in the industry, serving over 6,000 clients across the UK and internationally.
Core Business and Service Offerings
Food Alert offers a comprehensive suite of services, combining expert consultancy with advanced software solutions. Their services span:
- Food Safety Consultancy: Including HACCP development, allergen management, food complaint resolution, and food hygiene audits.
- Health & Safety Compliance: Covering fire safety risk assessments, workplace safety audits, and tailored compliance solutions.
- Training & E-learning: Offering CPD-certified training programs through both in-person sessions and a robust e-learning platform.
- Digital Compliance Tools: Assure65, their proprietary compliance platform, streamlines food safety management, documentation, and audit trails.
- Supply Chain Services: Supporting businesses through SALSA and BRCGS certification processes, and managing food supply chain risks.
Specialisation and USP
Food Alert’s core USP lies in its integrated approach—pairing experienced consultants with cutting-edge digital compliance tools. Their flagship system, Assure65, is a cloud-based compliance management platform designed to handle real-time audits, daily checks, temperature monitoring, and food labelling. This hybrid approach reduces risk, ensures legal compliance, and enhances operational efficiency for food businesses.
They are also recognized for their tailored consulting services, with sector-specific expertise that covers hospitality groups, restaurant chains, cafes, and food manufacturers. This has positioned them as a go-to provider for brands that require flexible, scalable compliance strategies.
Financial and Operational Footprint
While Food Alert is a privately-held company and does not publicly disclose full financials, third-party market intelligence suggests a healthy revenue stream driven by their recurring consultancy contracts and SaaS subscriptions. They are part of the SafetyCulture group, a global leader in workplace safety and inspection software, which significantly strengthens their financial backing and technological capabilities.
As of 2024:
- Estimated client base: 6,000+ businesses.
- Digital audit completion through Assure65: 1M+ audit checks/year.
- Training impact: Over 20,000 learners certified via their CPD training and e-learning programs.
Global and Domestic Shipments
Though primarily service-based, Food Alert’s reach extends internationally through consultancy engagements and digital product subscriptions. Their food safety documentation services and digital tools are used by businesses across Europe, and their compliance software supports multi-site operations globally.
International market presence is visible via:
- Exported consultancy services to Ireland, France, and the UAE.
- Software adoption in over 10 countries, including hospitality chains operating in both EU and APAC regions.
Target Market
Food Alert primarily targets:
- Hospitality chains (hotels, restaurants, cafes)
- Food manufacturers and processors
- Retailers and supermarkets
- Contract caterers and facility management firms
Major clients include high-street names and independent businesses that require customizable compliance services.
Certifications and Compliance
Food Alert and its consultants hold:
- CPD Certification
- Royal Society for Public Health (RSPH) Accreditation
- BRCGS Implementation Support Accreditation
- ISO-aligned consultancy procedures
Their training programs and audits are regularly reviewed for compliance with UK and EU food safety regulations.
Capabilities and Tech Strength
Food Alert’s digital edge through Assure65 offers real-time dashboards, automated alerts, remote audit readiness, and API integrations with temperature monitoring systems. This digitization allows clients to drastically reduce manual paperwork while improving audit traceability.
Their team includes:
- Chartered Environmental Health Practitioners
- Lead Auditors for BRCGS and SALSA
- Qualified Health & Safety Officers
- Food Scientists and Technical Advisors
Customer Testimonials and Industry Reputation
Food Alert is widely respected for their responsiveness and domain expertise. Customer testimonials highlight:
- “Excellent support from auditors and consultants, always proactive in keeping us compliant.” – Head of Operations, UK Restaurant Chain
- “Assure65 has made managing multiple sites efficient and audit-ready at all times.” – Compliance Manager, Hotel Group
Recognitions and Achievements
- Named among the Top 100 Food Safety Companies in the UK by multiple industry bodies.
- Successfully facilitated over 1,000 BRCGS and SALSA certifications for client businesses.
- Chosen compliance partner for international hospitality groups expanding into the UK market.
Backed by SafetyCulture, Food Alert is well-positioned to continue transforming food safety and health compliance through innovation, expertise, and scalable solutions.
