Fresh Food Concepts Pvt. Ltd., founded in 2014, is a Delhi-based company specializing in the production and sale of cold-pressed juices under the brand 'Juice Up.' The company offers a range of natural, preservative-free juices, featuring innovative flavors designed to cater to health-conscious consumers. Their flagship products are available through a subscription model and various retail locations across Delhi NCR. Fresh Food Concepts has attracted funding to expand its production capacity and distribution network, reflecting its growth potential in India's clean-label food sector.