Exhibiting at Asia Fruit Logistica 2025

Fresh Intelligence Consulting is a leading Australia-based market research and analytics firm specializing in the global fresh produce industry. Established and led by Wayne Prowse, a seasoned agribusiness analyst with over three decades of experience, the company has built a reputation for delivering data-driven insights and strategic guidance to stakeholders across the horticulture and agriculture value chains.

Core Business

Operating out of Sydney, Fresh Intelligence Consulting provides advanced market intelligence, trade data analysis, and consulting services to governments, industry bodies, exporters, and grower organizations. The company’s expertise bridges the gap between complex international trade data and actionable commercial strategies, helping clients expand exports, identify growth opportunities, and adapt to global market shifts.

Product and Service Offerings

Fresh Intelligence’s services are tailored for decision-makers in the fresh produce industry and include:

• Primary Market Research: Customized studies based on interviews, market visits, and stakeholder engagement
• Trade and Export Analysis: Country-by-country evaluations of import/export flows and trade dynamics
• Data Engineering: Structuring and cleansing large-scale trade datasets from sources like UN Comtrade and ABS (Australian Bureau of Statistics)
• Strategic Consulting: Market entry strategies, competitor benchmarking, pricing analytics, and opportunity assessments
• Market Reporting: Development of sector-specific export reports, including dashboards and interactive visuals
• Horticultural Export Reports: Annual and project-based reports for the Australian Department of Agriculture and Hort Innovation

Specialization and Core USP

Fresh Intelligence stands out through:

• Deep Sector Specialization: Solely focused on fresh produce and horticulture, offering unmatched industry granularity
• Proprietary Data Modeling: Unique ability to synthesize global trade flows and deliver predictive insights
• High-Level Clientele: Trusted advisor to Australian government agencies, including Hort Innovation, Austrade, and regional export councils
• Global Coverage with Local Relevance: Tracks over 80 international markets relevant to Australian horticultural exports

Financial Overview

As a boutique consulting firm, Fresh Intelligence Consulting operates with a lean structure focused on project-based revenues. While private financial data is not disclosed, the company has executed over 100 government and industry contracts since 2010 and contributes regularly to federally funded horticultural development programs under Hort Innovation and the Australian Trade and Investment Commission (Austrade).

International Project Footprint

Fresh Intelligence has supported export development and market access initiatives across:

• Asia-Pacific: China, Vietnam, Japan, South Korea, Thailand, India
• Middle East: UAE, Saudi Arabia, Qatar
• North America: USA, Canada
• Europe: UK, Netherlands, Germany

In addition, the firm provides ongoing global trade monitoring for categories such as:

• Table Grapes
• Citrus Fruits
• Cherries
• Berries
• Apples & Pears
• Avocados
• Nuts (macadamias, almonds)

Target Market

The firm caters to a specialized client base including:

• Government bodies and export agencies
• Horticulture industry associations
• Export-focused grower groups
• Fresh produce marketers and retailers
• International trade missions and chambers of commerce

Its research is often used to influence national export strategies and policy decisions.

Capabilities

• Multi-source data integration from international customs, UN Comtrade, ABARES, FAOSTAT
• Custom dashboard development for sectoral market monitoring
• Stakeholder surveys and primary interviews
• Strategic export pathway development
• Policy and regulatory impact assessment

Certifications and Compliance

While consulting firms do not typically require certifications like manufacturers, Fresh Intelligence maintains:

• Confidentiality and IP compliance per Australian consultancy standards
• Alignment with Hort Innovation’s data handling and reporting protocols
• Contractual compliance with federal procurement policies

Customer Testimonials

Fresh Intelligence is frequently cited in government reports and industry forums. Though formal testimonials are limited, their recurring contracts and long-term advisory roles reflect high client satisfaction.

Quotes from industry engagement sessions include:

• “Wayne Prowse brings clarity to complex trade data — his insights help us make real commercial decisions.”
• “The annual export reports from Fresh Intelligence are a key resource for our strategic planning.”

Major Achievements

• Authored the Australian Horticulture Export Reports from 2013 to 2023 under contract with Hort Innovation
• Developed the Horticulture Exports Dashboard, a widely-used analytics tool in the Australian agri-export ecosystem
• Contributor to AgriFutures and ABARES research programs
• Served as lead analyst for multiple Free Trade Agreement impact assessments
• Participated in official Australian trade missions to China, UAE, and ASEAN countries as industry advisor