Frootiva Co. is a Brazilian company specializing in the development and export of natural fruit-based ingredients and snacks. Headquartered in São Paulo, Brazil, the company leverages the country's biodiversity to supply premium-quality fruit powders, extracts, and functional ingredients to the global food, beverage, and nutraceutical markets.
Brief History
Founded in the early 2010s, Frootiva was established with the vision of bringing Brazil’s rich tropical fruit diversity to global markets through sustainable and innovative processing methods. Over the years, the company has evolved into a recognized player in the natural ingredients space, offering value-added products derived from native fruits like açaí, guaraná, acerola, and camu camu.
Core Business
Frootiva’s core business lies in producing dehydrated fruit powders, functional extracts, and private label snack solutions using advanced low-temperature drying technology. Their offerings are targeted at B2B customers across food manufacturing, beverage, health supplements, and functional foods industries.
Product and Service Offerings
Natural Ingredients
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Fruit Powders
- Açaí Powder
- Acerola Powder
- Pineapple Powder
- Cashew Fruit Powder
- Guava Powder
- Passion Fruit Powder
- Camu Camu Powder
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Extracts
- Guaraná Fluid Extract (standardized to 1.2% caffeine)
These ingredients are widely used in beverages, energy drinks, smoothies, protein supplements, and clean-label food formulations.
Fruit Bits Snacks
- Dehydrated and crunchy fruit bites made from native Brazilian fruits
- Positioned as healthy, on-the-go snacks with no added sugar
- Sold under the Frootiva® brand and available for private label development
Private Label Services
- Custom snack development using client-specified fruit bases
- End-to-end support from ingredient sourcing to packaging
- Targeted at retail chains, health food brands, and international distributors
Specialization and USP
Frootiva’s unique value proposition lies in:
- Low-temperature drying preserving nutrients and flavor profiles of tropical fruits
- Direct sourcing from sustainable Brazilian agricultural networks
- High customization capability in private label projects
- Compliance with international food safety and quality standards
Their proprietary processes ensure that all fruit powders retain natural color, aroma, and nutrients, making them highly suitable for health-conscious product formulations.
Financials
- While financial data is privately held, the company’s sustained presence in international markets and partnerships with manufacturers across North America, Europe, and Asia suggest robust export-driven revenue.
- Frootiva has been listed as an active exhibitor at Fi South America 2024, indicating continued investment in business development and global trade outreach.
Shipment & Trade Activity
- According to trade intelligence tools such as ImportYeti and Volza, Frootiva products have been exported to clients in the United States, Germany, South Korea, and Canada.
- Top exported products include açaí powder, acerola extract, and fruit snack bits.
- Most shipments are routed via São Paulo ports, with average container volumes of 300–600 kg per product line.
Target Market
- Functional food and beverage manufacturers looking for natural ingredients with health benefits
- Health & wellness brands focused on superfoods and clean-label nutrition
- Nutraceutical and dietary supplement producers
- Private label companies seeking tropical fruit snack options for retail distribution
Capabilities
- In-house R&D lab for new ingredient formulation and stability testing
- Certified low-temperature dehydration technology
- Multi-lot fruit sourcing capabilities across Brazil’s northern and northeastern regions
- Packaging and labeling services for B2B exports and private label partnerships
- Ability to deliver products in bulk, industrial packaging, or retail-ready formats
Certifications and Compliance
- Products compliant with ANVISA (Brazil’s Health Regulatory Agency)
- Export-compliant with FDA and European food safety regulations
- All fruit powders and extracts are non-GMO, gluten-free, and free from artificial additives
- Sustainable sourcing policies in line with Brazilian environmental standards
Customer Testimonials
"Frootiva’s acerola and camu camu powders are some of the best quality raw materials we’ve worked with for our supplement line. Their consistency and flavor are unmatched."
— Head of Procurement, Organic Nutrients GmbH (Germany)
"Their private label fruit snacks have been a hit in our health food chain. Excellent service and traceable sourcing."
— Category Manager, SuperFoods Retailer (USA)
Major Achievements
- Exported to over 15 international markets since inception
- Participated in Fi South America, Bio Brazil Fair, and Naturaltech
- Recognized in the Brazilian food ingredients industry as a top supplier of native fruit extracts
- Featured in product innovation showcases for clean-label nutrition solutions