Exhibiting at Asia Fruit Logistica 2025

Fruit Master Agro Fresh Pvt. Ltd. is a vertically integrated agritech and post-harvest solutions provider based in Pulwama, Jammu & Kashmir, India. Founded with a vision to modernize India’s horticulture supply chain, the company has emerged as a pioneering force in cold storage, apple grading, packaging, and end-to-end distribution services for fresh produce, particularly apples grown in the Himalayan belt.

Core Business

Fruit Master Agro Fresh operates across the full spectrum of the horticultural value chain—from pre-harvest interventions to post-harvest logistics and marketing. The company’s operations are centered around improving shelf life, reducing post-harvest losses, and enhancing grower incomes through technological integration and infrastructure development.

Its key business verticals include:

• Pre-harvest agronomy support
• Controlled Atmosphere (CA) storage
• Automated grading and sorting lines
• Cold chain-enabled transport
• Pan-India fresh produce distribution

Product and Service Offerings

• Pre-Harvest Agronomy Services

  • Farmer training in pruning, fertilization, and pest management
  • Distribution of planting materials and precision farming inputs

• Controlled Atmosphere Storage

  • Modern CA storage facilities with over 12,000 MT capacity
  • Humidity-controlled, low-oxygen environments for extending apple shelf life up to 8–10 months

• Grading and Packing

  • Automated grading lines with weight, size, and color sensors
  • Fruit packed per customer specifications—bulk, tray-packed, or box-packed

• Cold Chain Logistics

  • Integrated reefer truck fleet ensuring unbroken cold chain
  • Last-mile delivery to mandis, retailers, and B2B clients

• Marketing and Distribution

  • Sale of high-quality apples across India under private and partner brands
  • Direct partnerships with organized retailers and online marketplaces

Specialization and USP

Fruit Master Agro Fresh is widely regarded as Jammu & Kashmir’s largest private sector post-harvest solutions provider. Its specialization lies in:

• Controlled Atmosphere (CA) storage infrastructure
• Grading technology adapted for the Kashmir-grown apple varieties
• Farmer-to-market integration with traceability and quality assurance

The company’s USP is its holistic approach—supporting farmers from orchard to market—while deploying the latest post-harvest and agri-logistics innovations to ensure reduced losses and higher prices for producers.

Financials

While exact financials are not publicly disclosed, industry sources and local media reports indicate:

• Estimated turnover exceeding INR 100 crore (~USD 12 million)
• Significant investment in cold chain and CA storage facilities in South Kashmir
• Backed by partnerships with government agencies under the Mission for Integrated Development of Horticulture (MIDH)

Fruit Master is considered one of the most capital-intensive players in Jammu & Kashmir’s horticulture space.

Shipment Data

Although primarily focused on domestic distribution, the company is gradually positioning itself for exports. Key metrics include:

• Over 2 million boxes of apples stored and distributed annually
• Serves more than 500 orchardists in South and Central Kashmir
• Distribution reach to more than 20 Indian states, including Maharashtra, Karnataka, Delhi, Gujarat, and West Bengal

Apples are transported in refrigerated trucks and dispatched to major urban centers and organized wholesale buyers.

Target Market

• Apple growers and orchardists in Jammu & Kashmir
• Retailers and wholesale buyers across Indian metro cities
• Export houses and institutional buyers seeking long-shelf-life produce
• E-commerce and modern trade platforms for branded, premium fruits

Fruit Master also collaborates with farmer-producer organizations (FPOs) and self-help groups (SHGs) to expand outreach and adoption.

Capabilities

• 12,000+ MT Controlled Atmosphere (CA) storage capacity
• Computerized grading lines with Japanese and European optical technology
• Fleet of reefer trucks for intra- and inter-state movement
• Trained agronomists and field officers working with farmers year-round
• Cold rooms, packhouses, and logistics hubs across South Kashmir

These capabilities position the company as a backbone for horticultural cold supply chain in the region.

Certifications and Compliance

• Operates facilities under compliance with:
  • FSSAI food safety regulations
  • BIS and ISO 9001 protocols (in-process)
• Engaged in certification of traceability systems and cold chain best practices supported by MIDH and APEDA

The company is also a partner in public-private initiatives promoting post-harvest management infrastructure in hilly regions.

Customer Testimonials

Though not publicly listed, consistent demand from large-scale buyers and positive media coverage in outlets like Greater Kashmir and Rising Kashmir emphasize:

• High levels of trust among local farmers
• Market-preferred quality of packed apples
• Reliable cold storage services even during peak harvest periods

Major Achievements

• Commissioned one of South Kashmir’s largest CA storage facilities at Lassipora
• Processed and distributed more than 25,000 MT of apples since inception
• Introduced the first semi-mechanized grading line in Pulwama district
• Recognized by the Department of Horticulture for best practices in post-harvest operations
• Played a key role in stabilizing apple prices during oversupply years by offering buffer storage to farmers

Fruit Master Agro Fresh Pvt. Ltd. stands as a benchmark for integrated agri-logistics in India’s northern horticultural zones, combining infrastructure, technology, and grower empowerment to reshape how apples move from Kashmir’s orchards to tables across India.