Exhibiting at Asia Fruit Logistica 2025

Fruitceo (Shanghai) Supply Chain Management Co., Ltd. is a specialized fresh produce importer and distribution company headquartered in Shanghai, China. With a strong focus on international fruit sourcing, logistics, and B2B wholesale supply, the company is positioned as a strategic player in the rapidly growing Chinese fresh fruit import market. Leveraging deep global procurement networks and cold-chain logistics capabilities, Fruitceo delivers premium quality fruits to retailers, wholesalers, and food service providers across major Chinese cities.

Core Business

Fruitceo operates as an end-to-end fruit supply chain management entity. Its core functions include:

• Global sourcing of premium fresh fruits
• Import logistics and customs clearance
• Cold-chain warehousing and inland distribution
• Wholesale and B2B client servicing in China

By focusing exclusively on imported fruits, the company provides high-quality global produce to Chinese consumers year-round, matching international supply calendars to Chinese market demand peaks.

Product and Service Offerings

• Imported Fruits

  • Citrus from Egypt, Spain, and South Africa
  • Cherries from Chile, USA, and Canada
  • Apples and pears from New Zealand and Poland
  • Kiwis from Italy and Greece
  • Grapes from Peru and South Africa
  • Avocados from Mexico and Kenya
  • Blueberries and stone fruits from Australia and Argentina

• Cold Chain Logistics

  • Pre-booking of reefer container shipments
  • Real-time monitoring during transit
  • Customs clearance and CIQ inspection handling at major Chinese ports

• Warehousing & Distribution

  • Temperature-controlled storage near Shanghai, Guangzhou, and Chengdu
  • Last-mile delivery to wholesale markets and retail chains

• Private Label and Branding Solutions

  • Custom packaging, barcode and compliance labeling for retail clients
  • Multilingual packaging for different distribution zones within China

Specialization and USP

Fruitceo's specialization lies in its agility and precision in navigating China's regulatory and logistical complexities in fresh fruit imports. The company ensures:

• Fast port clearance through close coordination with Chinese CIQ (Customs Inspection and Quarantine)
• Strong relationships with certified growers and exporters in over 10 countries
• Deep market insights into regional price fluctuations, festival-driven demand spikes, and quality preferences

Their unique value proposition includes tailored sourcing plans for chain supermarkets, daily delivery guarantees, and professional after-sales service including shelf-life tracking.

Financials

While private and not publicly listed, industry sources and trade data suggest:

• Annual revenue estimated between USD $30–50 million
• Annual import volumes exceeding 800 containers (40-foot reefer)
• Sales network covering over 20 provinces in China
• Top 5% ranking among independent fruit importers in Shanghai port by volume (based on 2022 customs records)

Shipment Data

According to logistics and trade data from Trademo and China Customs:

• Top imported categories: Citrus, Grapes, Apples, Cherries
• Major ports of entry: Shanghai Yangshan, Guangzhou Nansha, Qingdao
• Average monthly shipment volume: 60–80 containers
• Import origins: Chile, South Africa, New Zealand, Egypt, Spain, Mexico

Fruitceo maintains strict compliance with:

• China's GB Food Safety Standards
• Customs Entry-Exit Inspection Reports
• Full traceability from source farm to Chinese retailer

Target Market

Fruitceo’s client base includes:

• Tier 1 and Tier 2 wholesale fruit markets (Shanghai Huizhan, Guangzhou Jiangnan)
• Supermarket chains and hypermarkets
• Fresh e-commerce platforms and app-based grocery retailers
• Hotel and restaurant supply networks (HORECA)

They also support seasonal campaigns around Chinese New Year, Mid-Autumn Festival, and National Day with custom fruit gift packaging.

Capabilities

• Multilingual procurement and trade team fluent in English, Mandarin, and Spanish
• Cold chain logistics coordination with key shipping lines and domestic 3PL partners
• Real-time inventory management systems
• Customized client dashboards for product tracking and demand forecasting
• In-house compliance experts managing customs, labeling, and inspection documentation

Certifications and Compliance

Fruitceo ensures that all imports and operations comply with:

• China Entry-Exit Inspection & Quarantine Bureau (CIQ) standards
• GlobalG.A.P. and phytosanitary certifications from origin countries
• Pre-import registration of suppliers via GACC (General Administration of Customs China)

The company also advises overseas growers on compliance for GACC registration and Chinese MRL (Maximum Residue Limit) regulations.

Customer Testimonials

Although not publicly listed, repeat contracts and long-term agreements with:

• National supermarket chains
• Cross-border e-commerce suppliers
• Major wholesale traders

indicate high levels of satisfaction with product consistency, on-time delivery, and flexibility in logistics and packaging.

Major Achievements

• Processed over 10,000 tons of imported fruit in the 2023 fiscal year
• Ranked among Top 10 private fruit importers through Shanghai port
• Successfully introduced Peruvian grapes and Chilean nectarines into emerging regional markets in western China
• Expanded product lines in 2024 to include ready-to-eat avocados and pitted cherries
• Supported over 15 international growers in achieving GACC exporter registration

Fruitceo (Shanghai) Supply Chain Management Co., Ltd. continues to lead as a professional and agile importer in China’s dynamic fruit sector, combining global reach with local insight to meet the evolving needs of the Chinese fresh produce market.