Fruitist Shanghai Trading Co., LTD is a premium fruit import and distribution company focused on the Chinese and broader Asian markets. Specializing in high-quality berries, the company operates under the brand name Fruitist and is positioned as a key player in the ultra-fresh and health-focused segment of the fruit import sector. Fruitist’s mission is to redefine how fresh berries are sourced, packed, and delivered across Asia by maintaining the highest standards of freshness, safety, and branding.
Core Business
Fruitist’s core business revolves around the import, branding, and distribution of globally sourced berries. The company ensures that its products meet the demands of health-conscious consumers, premium retail chains, and culinary professionals seeking consistency, superior flavor, and extended shelf life.
Operations include:
- International sourcing and grower partnerships
- Import and cold-chain management
- Retail-ready packaging and branding
- Strategic placement across modern trade channels
Product and Service Offerings
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Premium Fresh Berries
- Blueberries: Conventional and organic
- Blackberries
- Raspberries
- Mixed berry packs
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Retail Packaging
- Tamper-evident clamshells and punnets
- Branded private label solutions
- Eco-friendly and recycled packaging options
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Logistics and Supply Chain
- Direct air freight and reefer container imports from source farms in the Americas, Europe, and Oceania
- Cold storage and distribution centers positioned near Tier 1 and Tier 2 cities in China
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Sales and Distribution Services
- Customized retail delivery plans
- Inventory management for supermarket partners
- Seasonal promotional campaigns and sampling programs
Specialization and USP
Fruitist’s primary specialization is in premium berry imports with a laser focus on maintaining freshness, appearance, and taste during the long journey from grower to end consumer. Its unique selling proposition includes:
- Exclusive relationships with certified berry growers in countries such as Chile, Mexico, Peru, and the United States
- Integration of cold chain logistics from farm to shelf
- Strong branding and visual merchandising strategy tailored for premium retail chains
- High-quality assurance with pre-shipment inspections and random arrival QC protocols
Fruitist also places emphasis on sustainability and transparency through traceability programs and eco-conscious packaging.
Financials
As a privately held trading company, Fruitist does not publicly disclose its financial statements. However, industry insights and retail presence suggest:
- Estimated annual turnover: USD $8–12 million
- Product volumes: 2–3 million punnets annually across product SKUs
- Strategic retail partners include Costco China, Ole’ Supermarket, CitySuper, and Hema Fresh
- Rapid year-over-year growth in the range of 20–30%, driven by increasing demand for healthy snacking and superfoods in China
Shipment Data
According to customs and trade data platforms:
- Primary sources of imports:
- Blueberries and raspberries from Chile, Peru, and the United States
- Seasonal air shipments from Australia and New Zealand
- Key Chinese ports of entry:
- Shanghai, Shenzhen, Guangzhou, and Beijing
- Shipping format:
- Air cargo (peak seasons)
- Reefer containers (bulk volumes)
- Annual imports:
- Estimated over 400 metric tons of berries in 2023
Target Market
Fruitist primarily targets the following segments:
- Premium supermarkets and gourmet food retailers
- High-end food service and patisserie chains
- Online grocery platforms (Tmall, JD Fresh, Hema)
- Health-conscious urban consumers
Their packaging formats and product grade selection align with buyer needs across these different retail and HORECA segments.
Capabilities
- Product sourcing team with expertise in North and South American berry markets
- Integrated cold chain infrastructure, including strategic partnerships with 3PL cold logistics providers
- Retail merchandising support with branded in-store assets
- Data-driven inventory planning for just-in-time delivery and freshness optimization
- Quality assurance systems at both source and arrival points
Certifications and Compliance
Fruitist ensures that all products meet international and Chinese regulatory standards. Key compliance areas include:
- GlobalG.A.P. and USDA Organic certifications for source farms
- CIQ compliance and phytosanitary certification for all imports
- Temperature-controlled logistics protocols
- Residue testing and food safety audits in partnership with third-party labs in China
These measures ensure food safety, legal compliance, and consumer trust across their operational footprint.
Customer Testimonials
Fruitist’s consistent placement in high-end retail and consumer-facing platforms is testimony to its quality and market acceptance. Retail clients regularly report:
- High shelf stability and visual appeal of products
- Strong consumer feedback during berry promotion weeks
- Low spoilage and consistent fulfillment performance
Industry partners value the brand’s responsiveness, packaging innovation, and willingness to support cross-promotional activities.
Major Achievements
- Entered and expanded across over 60 retail stores in East and South China within 2 years of launch
- Onboarded to Costco China’s fresh category during the 2022 season
- Successfully introduced premium organic blueberry lines under the Fruitist brand
- Maintained 99% on-time delivery rate across key fresh SKUs in 2023
- Partnered with top e-commerce grocers for branded berry boxes during key Chinese festivals
Fruitist Shanghai Trading Co., LTD continues to scale its presence as a preferred berry importer in China’s premium retail channels by blending global sourcing excellence with local market agility and consumer-centric branding.