Exhibiting at Asia Fruit Logistica 2025

Asiafruit China, a division of Fruitnet Media International, is a leading Chinese-language media platform dedicated to the fresh fruit and vegetable trade in China. Based in Shanghai, the publication delivers critical insights, market intelligence, and business news to professionals operating across China’s fresh produce supply chain. Through its print magazine, digital platforms, and real-time news services, Asiafruit China connects domestic and international stakeholders with the fast-evolving Chinese fruit market.

Core Business

Asiafruit China serves as the authoritative source of industry information for China’s fresh produce professionals. Its operations focus on:

• B2B publishing and editorial content in Mandarin Chinese
• Digital news dissemination via WeChat and web platforms
• Trade analysis and retail market trends
• Event coverage and industry interviews
• Strategic media partnerships with leading produce organizations

As part of the broader Fruitnet Media International network, Asiafruit China acts as a bridge between global exporters and Chinese buyers.

Product and Service Offerings

• Asiafruit China Magazine

  • Published quarterly in Mandarin
  • Covers market analysis, grower-exporter profiles, trade data, and retailer case studies
  • Distributed to more than 5,000 industry executives across China

• Digital News Services

  • WeChat account with daily updates and original content
  • News portal at asiafruitchina.net offering trade reports and special features
  • E-newsletters targeted to retail, wholesale, and importer audiences

• Event Media Partnerships

  • Official Chinese-language media partner for:
    • Asia Fruit Logistica
    • China Fruit & Vegetable Fair (China FVF)
    • Fruitnet’s Global Congresses
  • Real-time show coverage, exhibitor previews, and post-show analysis

• Advertising and Marketing Services

  • Branded content, product spotlights, and custom campaign execution
  • Native advertising via WeChat and online banner placement
  • Mandarin editorial production and translation for international suppliers

Specialization and USP

Asiafruit China is the only Mandarin-language publication with a dedicated focus on both domestic and imported fruit markets. Its unique positioning is based on:

• Fully localized editorial content tailored to Chinese readers
• On-the-ground reporting from wholesale markets, retailers, and growers across China
• In-house Mandarin editorial team with deep industry connections
• Cross-platform reach through print, mobile, and web media

As part of Fruitnet Media International, the publication benefits from a global editorial network and access to top-level market data and expert contributors.

Financials

As a B2B media service under Fruitnet, Asiafruit China does not publish standalone financial reports. However:

• The publication reaches over 8,000 industry readers annually through print and digital subscriptions
• Its WeChat platform has more than 15,000+ professional followers
• Advertising clients include leading global fruit brands, Chinese importers, and packaging and logistics suppliers
• Operates with commercial revenue from:
  • Print and digital advertising
  • Subscription services
  • Sponsored content partnerships

Shipment Data

While Asiafruit China is not a trading entity, it plays a central role in documenting and analyzing trade flows. Its coverage includes:

• China’s import data for citrus, table grapes, apples, cherries, and tropical fruits
• Market access changes and regulatory shifts (GACC, customs protocols)
• Performance trends of major supply countries: Chile, Peru, South Africa, Australia, USA
• Domestic supply trends and regional price fluctuations

Its reporting is frequently cited by exporters and importers for benchmarking and planning.

Target Market

Asiafruit China’s readership spans:

• Importers and distributors
• Wholesale market operators
• Retail buyers from major chains and e-commerce platforms
• Domestic fruit producers and packers
• Government bodies and trade promotion councils
• Technology providers in cold chain, packaging, and logistics

The publication serves decision-makers and executives across China’s entire fruit supply network.

Capabilities

• Bilingual editorial production (Mandarin and English)
• Multichannel content delivery: magazine, website, WeChat, video, and newsletters
• Trade show media execution: exhibitor promotions, show dailies, digital campaigns
• China-wide field reporting: coverage from major markets like Guangzhou Jiangnan, Shanghai Huizhan, Beijing Xinfadi
• Data visualization and infographics for trend communication

Certifications and Compliance

As a media organization, Asiafruit China complies with:

• Chinese internet publishing and information dissemination regulations
• Copyright and content standards under Chinese law
• Data privacy and GDPR compliance through Fruitnet’s global systems

Editorial independence and accuracy are governed by Fruitnet’s internal quality standards.

Customer Testimonials

Leading fruit exporters, importers, and service providers cite Asiafruit China as:

• “Essential for reaching the Chinese buyer audience”
• “Trusted Mandarin-language source for up-to-date market intelligence”
• “A key partner for building brand visibility in China”

Repeat advertisers include Zespri, Capespan, Dole, and leading Chinese wholesalers and online retailers.

Major Achievements

• Official Mandarin-language partner for Asia Fruit Logistica since 2017
• Surpassed 1 million total article reads on WeChat
• Featured in national interviews with China’s top fruit industry executives
• Produced special editions covering China’s cherry boom and kiwifruit retail expansion
• Acted as information bridge for over 100 international brands entering the Chinese market

Asiafruit China continues to shape the fresh produce conversation in the Chinese market through high-quality journalism, strategic industry partnerships, and deep-rooted market understanding.