Product Offerings
Product Categories:
Fish and Seafood Products, Frozen Seafood
Products:
Seafood: Pacific mackerel, Horse mackerel, Bonito/Tuna, Sardines, Squid, Other fish
Fujian Xinrong Aquatic Products Technology Co., Ltd., headquartered in Shishi, Quanzhou, Fujian Province, China, is a highly specialized manufacturer and exporter of frozen seafood products. With advanced processing capabilities and an extensive sourcing network, Xinrong has become a major supplier of Pacific mackerel, tuna, squid, and other pelagic fish species to international markets. The company operates under the brand names Xinrong and Xin Rong Aquatic, with a strong emphasis on quality, sustainability, and traceability.
Core Business and Offerings
Xinrong Aquatic Products Technology focuses on the processing and global distribution of frozen marine fish. The company’s main product categories include:
- Pacific Mackerel (Scomber japonicus): Whole round and filleted, primarily exported to Southeast Asia, Africa, and Latin America.
- Horse Mackerel (Trachurus spp.): Frozen whole and gutted for retail and wholesale.
- Bonito and Tuna: Including species such as Auxis tapeinosoma, processed and frozen for export.
- Sardines (Sardinella spp.): A major export item, often in bulk or individually quick frozen (IQF).
- Squid (Loligo and Illex): Offered in whole round or cleaned formats.
- Other Fish Species: Including Indian mackerel, moonfish, and others depending on seasonal availability.
The company emphasizes food safety, freshness, and timely export logistics.
Specialization and USP
Xinrong’s specialization lies in its integrated operations—from sourcing at the fishing ports of Fujian to in-house processing and freezing facilities. Key USPs include:
- BRC-certified factory with HACCP-compliant operations.
- Over 20,000 metric tons annual processing capacity.
- Ability to handle customized product cuts and packaging for OEM clients.
- Strong presence in niche marine species like Auxis tapeinosoma (bonito).
Financials
While private financials are not publicly disclosed, the company operates two main export offices (China and the Philippines), indicating stable business growth and regional expansion. Trade platform records and verified B2B activity show Xinrong as a mid-to-large scale exporter in the Chinese seafood processing industry.
Shipment and Trade Records
Trade intelligence platforms such as Volza and ImportYeti show regular exports of Pacific mackerel, sardines, and squid primarily to Southeast Asia (Philippines, Vietnam), the Middle East (UAE, Egypt), and West Africa (Nigeria, Ghana). Export containers are generally shipped in IQF bulk or block frozen formats. The company’s Philippines branch facilitates re-export operations and helps reduce lead times to ASEAN markets.
Target Markets
Xinrong’s seafood products are exported globally, with significant presence in:
- Southeast Asia: Philippines, Indonesia, Thailand
- Africa: Nigeria, Ghana, Egypt
- Middle East: UAE, Yemen
- South America: Peru, Brazil
These regions offer high demand for cost-effective, high-protein fish products like mackerel and sardines.
Capabilities
- Freezing & Cold Storage: Rapid freezing facilities and low-temperature logistics ensure product freshness.
- Multi-location Operations: Offices and warehousing in both China and the Philippines enhance market access.
- Custom Packaging: Offers multiple forms of packaging from bulk to retail-ready, tailored to import country standards.
- Certification & Compliance: Fully certified production line capable of fulfilling EU, US, and Gulf region import norms.
Certifications and Compliance
Xinrong complies with key international standards and certifications, including:
- HACCP (Hazard Analysis Critical Control Points)
- BRC Food Safety Certification
- EU Export Approved Plant
- ISO 22000: Food Safety Management Systems
These certifications allow Xinrong to maintain a competitive edge in regulated export markets.
Customer Testimonials
Though formal testimonials are not published, the company’s repeat presence on buyer platforms such as Alibaba, Seafood Source, and Made-in-China indicates ongoing relationships with importers and distributors worldwide. Buyer reviews emphasize product freshness, reliability of supply, and flexible negotiation terms.
Major Achievements
- Expansion to ASEAN Markets: Through a fully functional Philippine branch office.
- Recognition in Global Trade: Regular export volumes to over 20 countries in Asia, Africa, and South America.
- Product Differentiation: Offers niche marine species not commonly found in mainstream exporter inventories.
- Investment in Compliance: Multiple international food safety certifications held.