Product Offerings
Product Categories:
Fish and Seafood Products, Frozen Seafood
Products:
Seafood: Pacific mackerel, Horse mackerel, Bonito/Tuna, Sardines, Squid, Other fish
Fujian Xinrong Aquatic Products Technology Co., Ltd, founded in 1984, is a prominent Chinese enterprise specializing in the processing and export of frozen seafood. Headquartered in Shishi City, Fujian Province, the company has established itself as a key player in the global aquatic product supply chain, leveraging over three decades of industry experience and technological investment.
Core Business and Operations
The company primarily focuses on the processing, cold storage, and international trade of frozen marine products. With a fully integrated seafood supply chain model, Fujian Xinrong combines in-house processing plants, stringent quality control systems, and reliable export operations. Their main product line includes:
- Frozen Pacific Mackerel
- Frozen Horse Mackerel
- Frozen Bonito and Tuna
- Frozen Sardines
- Frozen Squid
- Other assorted frozen marine fish
The company caters to both bulk and retail buyers and positions itself as a consistent, high-volume supplier with traceable sourcing and compliance with global food safety standards.
Production and Technological Capabilities
Fujian Xinrong operates a large-scale seafood processing facility that includes:
- Over 30,000 square meters of total plant area
- State-of-the-art freezing and cold storage infrastructure with a capacity exceeding 10,000 tons
- A production line capable of handling hundreds of metric tons per month
Their facilities are designed and operated to meet international standards, including compliance with HACCP, EU registration, and ISO 22000 food safety management systems. The company utilizes ultra-low temperature blast freezers, ensuring freshness and nutrient retention throughout the cold chain.
Financial and Export Performance
While specific revenue figures are not publicly disclosed, third-party export trade platforms indicate strong and consistent international trade activity:
- According to Volza and ImportYeti databases, the company has completed over 200 international shipments in the past 12 months, primarily targeting Southeast Asia, the Middle East, and parts of Africa.
- Key importing countries include Philippines, Vietnam, Thailand, and Nigeria.
- Export volumes indicate average monthly outbound shipments of over 500 metric tons.
These figures validate Fujian Xinrong’s reputation as a volume-driven, stable supplier in the frozen seafood segment.
Certifications and Compliance
Fujian Xinrong’s commitment to international food safety is evidenced by its comprehensive certifications:
- HACCP (Hazard Analysis and Critical Control Points)
- EU Export Registration (CN 3500/01147)
- ISO 22000 Food Safety Management
- FDA Compliance for US exports
These certifications not only ensure product safety and traceability but also enable the company to access regulated markets across Europe, North America, and Southeast Asia.
Target Market and Client Base
The company primarily targets:
- Importers and distributors in wholesale and foodservice sectors
- Supermarket chains and retail packagers
- Catering companies and frozen food manufacturers
- Government procurement agents for food relief programs
Fujian Xinrong maintains long-term relationships with its international buyers, many of whom rely on year-round bulk supply of frozen seafood products at consistent quality and competitive pricing.
Unique Selling Propositions (USPs)
- Proven track record of over 30 years in frozen seafood processing
- Strong export logistics and shipment capabilities with multilingual support teams in China and the Philippines
- Focus on quality and freshness, facilitated by ultra-low freezing technologies
- Certified and compliant for major international markets
- Flexible supply solutions, including private labeling and mixed product shipments
Major Achievements
- Recognized by provincial trade bodies as an Outstanding Export-Oriented Enterprise
- Strategic partner to several Southeast Asian seafood brands
- Continuously listed among China's Top Seafood Exporters from Fujian Province
- Expanded operational footprint to the Philippines, facilitating smoother regional supply chain logistics
Customer Testimonials
"Fujian Xinrong has been a reliable supplier for our wholesale seafood distribution for over 5 years. Their mackerel and sardine products meet our required standards and are always delivered in top condition."
— Procurement Manager, Seafood Trading Corp., Philippines
"Their compliance with HACCP and EU standards gives us confidence in quality and traceability. The team is responsive and professional."
— Director of Sourcing, Importer, Nigeria