Exhibiting at Asia Fruit Logistica 2025

Funasho Co., Ltd. is a premier Japanese fresh produce wholesaler, importer, exporter, and food solutions company based in Tokyo. Established in 1967 as a spin-off of the historic Funasho Shoten—originally founded in 1919—Funasho has evolved into a multi-division enterprise combining traditional wholesale expertise with modern e-commerce, cold chain logistics, and foodservice innovation. It is headquartered inside the Ota Market, the largest fruit and vegetable wholesale market in Japan.

Core Business

Funasho’s diversified operations span the entire fresh produce value chain. Its key business areas include:

• Wholesale distribution of fresh fruits and vegetables (domestic and imported)
• Import/export of seasonal and specialty produce
• Retail and B2C e-commerce through its proprietary online store
• Restaurant operations under its own brand
• Agribusiness consulting and farm-to-retail supply coordination

The company caters to supermarkets, restaurants, hotels, and direct-to-consumer platforms across Japan and abroad.

Product Portfolio

Funasho trades in a wide range of fresh produce, including:

• Domestic Produce: Japanese premium fruits such as muskmelons, Shine Muscat grapes, strawberries, and citrus varieties
• Imported Produce: Bananas, mangoes, grapes, avocados, and citrus from countries including the U.S., Mexico, Chile, New Zealand, and the Philippines
• Seasonal Vegetables: Leafy greens, tomatoes, root vegetables, and mushrooms sourced from regional Japanese farms

Products are distributed via Funasho’s facilities and cold-chain logistics centers, ensuring freshness and traceability.

Specialization and Unique Selling Proposition (USP)

Funasho Co., Ltd. is uniquely positioned as both a traditional market wholesaler and a forward-looking integrated food solutions provider. Its key USPs include:

• Strategic location within Tokyo’s Ota Market, enabling direct access to Japan’s largest fruit and vegetable auction
• Omnichannel approach integrating wholesale, retail, and e-commerce
• Own logistics company (GLOBAL CARGO Co., Ltd.) for precise temperature-controlled distribution
• Brand-owned restaurant (DEK) and e-commerce platform (Seika) to engage retail customers directly
• Vertical integration through Farm Station Co., Ltd., supporting local growers

This multifaceted structure allows Funasho to seamlessly adapt to evolving food consumption and retail patterns.

Financial Performance

As of the fiscal year ending March 2025 (consolidated basis):

• Net Sales: ¥25.16 billion (approx. $170 million USD)
• Standalone Company Sales: ¥22.17 billion
• Employees: 133 full-time (company only), 220+ group-wide
• Capital: ¥80 million
• Group Companies: 6 (including GLOBAL CARGO, f.dining, Farm Station)

These financials reflect Funasho’s strong position within Japan’s competitive produce distribution industry.

Global Trade and Export Reach

Funasho exports premium Japanese fruits to multiple countries in Asia and beyond:

• Export Destinations: Hong Kong, Singapore, Thailand, Vietnam, Indonesia, Malaysia, and Taiwan
• Flagship Export Items: Muskmelons, Shine Muscat, Japanese strawberries, persimmons
• Export Logistics: Dedicated in-house cold chain services and direct farm-sourcing model

Its export strategy emphasizes quality, branding, and shelf-life optimization, catering to high-end markets and boutique grocers abroad.

Brands and Consumer Operations

Funasho has developed consumer-facing brands to diversify its business model:

• Seika: An e-commerce platform offering high-quality seasonal fruits and vegetables for B2C customers in Japan
• DEK: A proprietary restaurant brand showcasing curated seasonal produce in gourmet presentations

These brands represent the company’s efforts to connect consumers directly with the source of their food and enhance the value perception of Japanese agriculture.

Infrastructure and Logistics

• Headquarters: 1-1-1 Tokai, Ota-ku, Tokyo (within Ota Market)
• Distribution: Multiple temperature-controlled warehouses and direct integration with Tokyo logistics hubs
• Logistics Subsidiary: GLOBAL CARGO Co., Ltd., handling internal and third-party deliveries with full cold chain traceability

The logistical infrastructure supports next-day delivery across the Tokyo metropolitan area and export readiness for international shipments.

Certifications and Compliance

Funasho ensures product quality and safety through:

• Traceability programs with origin labeling for all domestic produce
• HACCP-aligned distribution practices
• Retail and B2C compliance under Japan’s Food Sanitation Law
• Export phytosanitary protocols in cooperation with MAFF Japan

These measures support seamless trade and instill confidence across wholesale and consumer markets.

Major Achievements

• Over 100 years of brand heritage dating back to Funasho Shoten (1919)
• Expanded global exports to 7+ Asian countries
• Achieved ¥25 billion+ in consolidated sales
• Integrated restaurant and e-commerce verticals to future-proof operations
• Maintained a leading presence in Ota Market, Japan’s most competitive fresh produce auction market

Funasho Co., Ltd. continues to lead through innovation, strategic integration, and deep-rooted trust within Japan’s food distribution ecosystem, with a growing international footprint built on quality, consistency, and legacy.