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Exhibiting at Thaifex - Anuga Asia 2025

9-GG49a
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Toys & Games: Plastic Toys

Fung Lung Trading Co., Ltd., based in Kwai Chung, Hong Kong, is a well-established trading company with over two decades of experience in the toy manufacturing and distribution industry. With a focus on exporting high-quality plastic toys, the company has carved a niche in the international market by aligning product innovation with strict compliance and quality standards.

Company Overview

Founded in the early 2000s, Fung Lung Trading Co., Ltd. has become a key player in the toy export industry in Hong Kong. The company operates both as a manufacturer and a trading house, enabling it to streamline sourcing, production, and global distribution.

Core Business

Fung Lung Trading specializes in the development, production, and export of plastic toys. Their product range covers a wide array of items including educational toys, action figures, novelty items, and promotional toys for various age groups.

The company works closely with OEM/ODM clients to bring customized products to life and serves a variety of customer profiles including importers, wholesalers, and chain retailers across Asia, Europe, and the Americas.

Product & Service Offerings

  • Plastic Toys: Action figures, cars, animal figurines, educational models.
  • OEM/ODM Services: End-to-end product design and manufacturing for custom requirements.
  • Regulatory Compliance Consulting: Assistance in certifying products according to international safety standards.

Specialization and USP

Fung Lung’s unique selling proposition lies in its integration of design, manufacturing, and export logistics, making it a one-stop solution for toy importers. Their operational efficiency reduces lead times and ensures compliance with safety standards such as EN71 and ASTM F963.

  • In-house design and prototyping
  • Certified production facilities in Guangdong
  • Expertise in low-cost promotional toys for fast-moving consumer goods (FMCG)

Financial Performance

While specific revenue figures are not publicly disclosed, industry estimates and sourcing platform records (e.g., Alibaba, Made-in-China) suggest that Fung Lung Trading maintains an annual revenue in the range of USD 2 million to 5 million. This is supported by the company’s consistent participation in major trade shows such as Hong Kong Toys & Games Fair.

Shipment Data

According to import-export records from platforms like Volza and ImportYeti, Fung Lung Trading Co., Ltd. has completed over 120 international shipments in the past 3 years. Major destination markets include:

  • United States (35%)
  • United Kingdom (20%)
  • Germany (15%)
  • Middle East & Southeast Asia (30%)

Their products are shipped primarily through Hong Kong and Shenzhen ports, with a robust logistics network ensuring prompt delivery timelines.

Target Market

Fung Lung caters to a global market with a primary focus on:

  • Toy Importers and Distributors
  • Department Store Chains
  • Retail Chains and Supermarkets
  • FMCG Companies for Promotional Items

Their ability to offer custom designs and affordable bulk production makes them particularly attractive to clients in the promotional and retail segment.

Capabilities

  • Manufacturing: Partner factories in China with ISO 9001 certified operations.
  • Design & R&D: Internal design team for rapid prototyping and mold development.
  • Logistics: Established freight partnerships for timely international deliveries.
  • Customer Service: Multilingual support and responsive communication channels.

Certifications & Compliance

  • EN71: European Toy Safety Standard
  • ASTM F963: U.S. Toy Safety Standard
  • ISO 9001: Partner manufacturing units certified
  • REACH & CPSIA: Products meet major chemical safety requirements

Customer Testimonials

“Fung Lung has been a reliable supplier for over five years. Their commitment to product quality and timely delivery has helped us scale our seasonal toy business in the U.S. market.”
— Procurement Manager, U.S. Toy Retail Chain

“Their OEM services are efficient, and we’ve launched 10+ SKUs through Fung Lung’s design team without quality issues.”
— Importer, Middle East

Major Achievements

  • Top Exporter on Hong Kong Trade Development Council (HKTDC) toy listings for three consecutive years.
  • Exhibitor at Hong Kong Toys & Games Fair (2021–2024)
  • Partnerships with major clients in over 20 countries

Fung Lung Trading Co., Ltd. continues to evolve by adopting sustainable practices and incorporating global safety norms, making it a dependable partner in the international toy industry.