Good Natured Berries, a brand developed by Angus Soft Fruits Ltd., is a leading UK-based producer and distributor of premium-quality berries with a strong commitment to sustainable agriculture and ethical business practices. Based in Arbroath, Angus, Scotland, the company supplies fresh strawberries, raspberries, blueberries, and blackberries to top-tier retailers and foodservice providers across the United Kingdom and beyond.
Core Business and Offerings
Good Natured Berries specializes in the production, packaging, and distribution of:
- Strawberries
- Raspberries
- Blueberries
- Blackberries
These berries are grown using integrated pest management (IPM) systems, natural pollination methods, and sustainable irrigation practices. The company’s offerings are designed to meet the growing consumer demand for environmentally responsible fresh produce without compromising on taste, freshness, or appearance.
Specialization and Unique Selling Proposition (USP)
Good Natured Berries distinguishes itself with:
- Pesticide-free farming – All berries are grown without synthetic pesticides or herbicides.
- Ethical and low-carbon farming – Committed to reducing environmental impact throughout the supply chain.
- British-grown produce – Sourced locally from UK farms, ensuring minimal food miles and maximum freshness.
- Year-round supply programs – Leveraging controlled growing environments and international grower partnerships.
The brand resonates strongly with eco-conscious consumers and retailers prioritizing sustainability, traceability, and ethical sourcing.
Financial and Market Performance
As part of the larger Angus Soft Fruits group, Good Natured Berries benefits from robust infrastructure and commercial reach:
- Annual berry supply volume (Angus Soft Fruits Group): Over 25,000 tons across all berry types.
- Retail partnerships: Products supplied to major UK retailers including Tesco, Sainsbury’s, ASDA, and M&S.
- Export growth: Steady increase in international distribution to Ireland and Northern Europe.
- Brand recognition: “Good Natured” positioned as one of the UK’s first zero-residue fresh fruit brands.
While specific financials are not disclosed separately for the Good Natured Berries brand, the backing of Angus Soft Fruits (established in 1994) ensures operational scalability and market consistency.
Target Market
Good Natured Berries serves:
- UK retail grocery chains
- Health-conscious consumers seeking pesticide-free options
- Organic and sustainable food delivery services
- Hospitality and foodservice distributors
- Export retailers and wholesale platforms across Europe
The brand targets the mid-to-premium segment within the fresh produce category, focusing on families, wellness-oriented consumers, and environmentally aware demographics.
Capabilities
- Strategic growing locations across the UK and Europe to extend the seasonal supply window.
- On-site quality control and ripeness grading at regional distribution centers.
- Eco-packaging development to reduce plastic use and improve recyclability.
- In-house agronomy and R&D team developing resilient berry cultivars.
- Integrated cold chain logistics for optimal freshness and shelf life.
These operational strengths allow Good Natured Berries to deliver consistent, high-quality berries to market with minimal environmental impact.
Certifications and Compliance
Good Natured Berries and its growers operate in full compliance with UK and international food safety and environmental standards:
- Red Tractor Certified – UK farm assurance scheme for safety, hygiene, and animal welfare.
- LEAF (Linking Environment And Farming) – Environmental sustainability certification.
- BRCGS (British Retail Consortium Global Standards) – Food safety and quality certification.
- SEDEX Membership – Commitment to ethical and responsible sourcing practices.
- GLOBALG.A.P. – Ensuring agricultural safety and environmental practices in international operations.
These certifications ensure access to top-tier retail shelves and reflect the brand’s dedication to transparency and ethical sourcing.
Testimonials and Brand Perception
Consumer feedback and social engagement highlight:
- Positive reception of the “Good Natured” pesticide-free claim.
- Consistently high reviews on freshness, flavor, and packaging presentation.
- Endorsements from nutritionists and food bloggers promoting sustainable eating.
The brand has been featured in ethical food directories and sustainability expos across the UK.
Major Achievements
- First UK berry brand to actively market itself as pesticide-residue free.
- Expanded year-round supply of raspberries and blueberries through high tunnel and international sourcing programs.
- Developed and introduced recyclable pulp punnets for strawberries in retail chains.
- Recognized by environmental groups for contributions to low-impact agriculture.
- Ongoing partnerships with UK universities for research into regenerative berry farming.
Good Natured Berries continues to lead the UK fresh produce industry by combining agricultural expertise with environmental integrity—delivering nature's best berries with a conscience.