Exhibiting at Asia Fruit Logistica 2025

Granfer .COM, Lda, headquartered in Usseira, Óbidos in Portugal’s Leiria district, is a family-owned and operated company specializing in the production, packaging, and export of premium fresh fruit. With over 30 years of experience in the sector, Granfer is widely recognized for its quality, sustainability practices, and consistency in meeting the demands of international markets.

Core Business and Offerings

Granfer operates as a vertically integrated producer and exporter of:

• Pears:

  • Rocha Pear (IGP Certified)
  • Ercolini Pear

• Apples:

  • Varieties suited for European retail markets

• Stone Fruits:

  • Peaches
  • Nectarines
  • Plums
  • Apricots

• Avocados

• Sweet Potatoes

Granfer handles all stages of the production chain—from orchard to cold storage and final export—ensuring full traceability, food safety, and product integrity.

Specialization and Unique Selling Proposition (USP)

Granfer stands out in Portugal’s agrifood sector through:

• Expertise in Rocha Pear – As one of the largest Rocha pear exporters, the company plays a pivotal role in promoting Portugal’s iconic IGP-labeled variety.
• Fully owned orchards and packing stations – Located in the Oeste region, a key microclimate for pome fruit.
• Integrated quality control systems – Including automated grading lines and strict post-harvest protocols.
• Commitment to sustainable farming – Using environmentally responsible techniques aligned with EU green goals.

Its long-term retail programs and in-house logistics capacity make it a preferred partner for buyers across Europe, the Middle East, and North Africa.

Financial and Export Performance

Although Granfer is a privately held company and does not publish detailed financials, verified export data and sector participation indicate strong commercial performance:

• Annual export volume: Estimated over 15,000 metric tons across all product categories.
• Primary export markets: United Kingdom, France, Germany, Spain, Brazil, Morocco, Saudi Arabia.
• Specialization share: Rocha pears account for over 60% of annual volume.
• Growth trend: Over 20% expansion in total production and export capacity from 2020 to 2023.

Granfer consistently ranks among the top pear exporters from Portugal in industry reports and trade data sources.

Target Market

Granfer supplies:

• Major European retail chains and discounters
• Importers and distributors in the Middle East and Africa
• Foodservice distributors and wholesalers
• Online and specialty grocers seeking certified IGP Rocha pears

The company offers tailor-made packaging, palletization, and labeling solutions per destination and client specifications.

Capabilities

• Modern packing facilities with automated sorting and grading systems.
• Controlled Atmosphere (CA) storage for extended shelf life.
• In-house logistics coordination for full and mixed loads.
• Global GAP-certified orchards ensuring compliance with food safety and sustainability protocols.
• Bilingual export and documentation teams to manage complex cross-border shipments.

These infrastructure and process strengths enable efficient fulfillment of large-volume and short-notice orders.

Certifications and Compliance

Granfer complies with leading industry certifications, including:

• GLOBALG.A.P.
• IFS Food Certification
• Rocha do Oeste IGP – Certified Geographical Indication
• HACCP – Food safety risk prevention and control

These standards ensure that Granfer products meet the quality and regulatory requirements of top-tier international markets.

Brand Positioning and Reputation

Granfer is widely recognized in the Portuguese fruit sector for:

• Consistent product quality and reliability
• Early adoption of traceability and quality assurance systems
• Active participation in international fairs such as Fruit Attraction (Madrid) and Fruit Logistica (Berlin)
• Strong community engagement and commitment to regional development

The company’s Facebook presence and visibility in industry news further reinforce its role as a dependable and respected player in the fresh fruit export market.

Major Achievements

• Among the top exporters of Rocha Pears in Portugal, serving over 15 international markets.
• Expanded product portfolio beyond pome fruits into avocados and sweet potatoes in response to global health trends.
• Invested in eco-efficient post-harvest technologies, reducing energy and water use in packing houses.
• Developed a stable network of local growers under the Granfer quality program, increasing supply diversity and resilience.
• Positioned as a trusted supplier to major EU supermarket programs with consistent quality and on-time delivery.

Granfer .COM, Lda continues to grow as a leading voice in Portuguese agribusiness—combining tradition, innovation, and integrity to deliver the best of Iberian fruit to markets worldwide.