Exhibiting at Thaifex - Anuga Asia 2025

Group B Co., Ltd. is a dynamic Thai company reshaping the craft beer and spirits scene across Southeast Asia. Based in Bangkok, Group B has emerged as one of Thailand’s leading curators and promoters of local brewing talent, operating both as a distributor and a retailer with a firm commitment to community, quality, and creativity.

Company History and Background

Established in 2019, Group B Co., Ltd. was born out of a passion for Thailand’s budding craft beer culture. Recognizing the untapped potential of Thai craft brewers and distillers, the company set out to create a platform that not only showcases the best of local alcohol production but also fosters innovation and recognition of Thai brands in the global beverage space.

The founders, led by Prapavee Hematat, combined extensive experience in event management, product design, and brand marketing to develop a company that delivers more than just beverages—it delivers an experience rooted in culture and craft.

Core Business and Product Offerings

Group B’s diverse portfolio is focused on two key categories:

• Craft Beers:

  • RAMASUN Hazy Pale Ale: A tropical-fruited, aromatic pale ale.
  • Queen Walon Watermelon Blonde Ale: A signature seasonal brew featuring Thai watermelon.
  • Orashon IPA, Klongsan Pale Ale, Chiang Mai Summer Sky Orange IPA, Korat Rockers Stout, and Pheebok Lager are among their rotating selections, all showcasing unique Thai-inspired profiles.

• Spirits:

  • Anong Gin: A Thai gin crafted with local botanicals.
  • Nakin Gin: Featuring native herbs and spices.
  • RIIN Mango Vodka: A fruit-forward spirit popular with modern mixologists.

• Branded Merchandise: From signature beer glasses (e.g., Beertone Glass) to fashion-forward t-shirts branded “Thai Craft Beer Lover,” Group B strengthens brand loyalty and lifestyle engagement.

Specialization and Unique Selling Proposition (USP)

Group B’s unique value lies in its dual role as both a lifestyle curator and alcohol brand incubator. Unlike traditional distributors, Group B:

• Develops co-branded beers with local microbreweries.
• Organizes thematic events like Thai Craft Beer Week.
• Offers exclusive beers brewed under the Group B label using regional ingredients.

Their emphasis on storytelling, cultural aesthetics, and Thai identity makes each product more than just a drink—it becomes a cultural artifact.

Financial Performance and Operational Capacity

While Group B operates in the niche craft segment and does not disclose audited financials, industry estimates based on market penetration and social metrics suggest:

• Annual turnover in the range of THB 25–40 million (~USD 700K–1.1M).
• A network of 40+ retail partners and 7 proprietary e-commerce channels.
• Monthly unit sales of approximately 15,000–18,000 bottles across beer and spirits.

Their online shop (shop.groupb.beer) reports consistent growth in B2C sales, particularly in the Bangkok Metropolitan Region and Chiang Mai.

Shipment and Export Data

Export activity remains limited due to Thailand’s restrictive alcohol export laws. However:

• Small-batch exports have been recorded to Singapore, Japan, and South Korea, primarily for craft festivals and cultural showcases.
• Collaboration brews such as RAMASUN have featured in ASEAN Beverage Showcases since 2022.
• Estimated total international shipments: under 100 per year, primarily promotional or collaborative.

Target Market

Group B targets urban, millennial consumers seeking premium, locally crafted alcoholic beverages. Their customer personas typically include:

• Craft beer enthusiasts
• Hospitality and bar managers
• Event and festival organizers
• B2C consumers on e-commerce platforms

Additionally, their products are frequently featured in Thai lifestyle magazines, pop-up beer fests, and bar menus in high-end Bangkok locales.

Manufacturing and Logistics Capabilities

Group B does not operate its own brewery; instead, it partners with licensed Thai craft breweries to manufacture products under the Group B label. This allows for:

• Flexibility in seasonal batches
• Use of regional ingredients
• Economies of scale through shared brewing infrastructure

They also maintain a dedicated logistics network for cold chain delivery across Thailand, ensuring product freshness and integrity.

Certifications and Compliance

Group B ensures regulatory compliance under Thailand’s Ministry of Industry and Excise Department, which includes:

• Licensing for retail alcohol distribution
• Labeling compliant with FDA Thailand
• Safety compliance for all food-contact packaging

Spirits are produced under certified distilling partners with full traceability and quality control.

Testimonials and Brand Reception

Group B enjoys positive consumer sentiment across platforms:

• Average rating of 4.7/5 stars on Untappd and Facebook
• Over 10K social media followers, with high engagement during product launches
• Endorsed by Thai lifestyle influencers and featured in outlets like BK Magazine, The Momentum, and TIMEOUT Bangkok

User feedback highlights the brand's creativity, storytelling, and flavor uniqueness as primary differentiators.

Major Achievements

• Organizers of Thailand Craft Beer Week, an annual event attracting over 8,000 attendees
• Developed Thailand’s first Watermelon Blonde Ale (Queen Walon)
• Listed in BK Magazine’s Top 10 Thai Beers to Try in 2023
• Collaborated with over 12 Thai craft breweries
• Expanded e-commerce reach to nationwide delivery in Thailand with 1-day shipping in Bangkok

Group B Co., Ltd. continues to define the frontier of Thai craft beverage culture, blending heritage with experimentation and setting new standards in beverage branding and experience.