Guangdong Paksen Display Ltd., operating under the trade name Paksen Packaging Tech Group, is a leading Chinese manufacturer specializing in customized cardboard display stands and retail packaging solutions. Headquartered in Dongguan, Guangdong province, the company has established itself as a global supplier of high-impact, retail-ready packaging for supermarkets, consumer goods companies, and promotional brands worldwide.
Core Business and Offerings
Paksen provides end-to-end display and packaging solutions, from structural design to mass production. Its offerings are categorized into three main product segments:
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Cardboard Display Solutions:
- Floor Displays: Free-standing structures used for in-store promotions and merchandising.
- PDQ Trays (Pretty Darn Quick): Shelf-ready trays used for quick stocking.
- Pallet Displays: Full pallet units ideal for big-box retail formats.
- Dump Bins & Counter Displays: For promotional sales and checkout counter exposure.
- Standees & Totems: Branding visuals for high-traffic retail areas.
- Pegboard Displays & Shelf-Ready Packaging: Functional and branded retail shelving units.
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Retail & Promotional Packaging:
- Cardboard Packaging: Including corrugated boxes, folding cartons, and litho-laminated packaging.
- Rigid Boxes: Luxury packaging for electronics, cosmetics, and apparel.
- Plastic Packaging: PET and PVC containers for retail and food applications.
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Club Store Displays:
- Customized solutions for major global retailers such as Costco, Walmart, and Sam’s Club, adhering to their specific size, weight, and branding standards.
The company supports customized OEM and ODM projects with a fully integrated supply chain and strong prototyping capabilities.
Specialization and USP
Paksen's core strength lies in delivering retail-compliant, high-quality cardboard display units at scale. Its unique selling propositions include:
- Rapid Prototyping: 3D rendering and sample turnaround within 48–72 hours.
- Global Export Experience: Extensive knowledge of compliance requirements for North America, Europe, and Oceania retail standards.
- Sustainable Materials: FSC-certified raw materials and eco-friendly ink systems for green packaging solutions.
- Custom Engineering: Tailored structural design to meet marketing, logistics, and durability objectives.
- Club Store Expertise: In-depth experience with club store specifications, including stacking strength, pallet layouts, and graphical restrictions.
Financial Overview
As a private enterprise, detailed financials are not publicly disclosed. However, industry estimates and third-party platforms suggest:
- Estimated Annual Revenue (2023): Between US$15 million and US$20 million.
- Production Capacity: Over 500,000 display units/month, with multiple high-speed die-cutting and printing lines.
- Export Ratio: Approximately 80% of revenue is derived from overseas markets, including the U.S., Canada, U.K., Germany, and Australia.
Shipment Records and Global Reach
According to shipment data tracked via Alibaba, ImportYeti, and Paksen's own export history:
- Global Shipments (2023): Over 4,500 TEUs shipped across more than 30 countries.
- Primary Export Destinations:
- North America (65%): United States, Canada.
- Europe (25%): Germany, U.K., France.
- Asia-Pacific & Middle East (10%): Australia, UAE, Japan.
The company has longstanding supply relationships with FMCG brands, electronics manufacturers, and promotional marketing agencies.
Target Market
Paksen targets a broad customer base within retail and promotional sectors, including:
- FMCG Brands requiring durable, branded in-store displays.
- Retailers and Club Stores needing compliant and scalable point-of-purchase (POP) packaging.
- E-commerce Brands looking for eco-friendly and aesthetic packaging solutions.
- Marketing Agencies and Printers that outsource design and production of promotional stands and packaging.
Capabilities
- Manufacturing Area: 30,000+ sqm facility in Dongguan, equipped with Heidelberg printing presses and automated die-cutting.
- Design Team: 20+ in-house structural and graphic designers.
- Quality Control: Multi-stage QC process, including drop tests, weight-load tests, and humidity testing.
- Production Lines:
- 5 offset printing lines
- 4 die-cutting lines
- 3 gluing/lamination lines
- Assembly & packaging units with capacity for mass kitting
Certifications and Compliance
Paksen complies with major international standards and social responsibility audits:
- ISO 9001:2015 – Quality Management System
- BSCI – Business Social Compliance Initiative certified
- FSC – Forest Stewardship Council certified for sustainable paper sourcing
- Sedex – Ethical supply chain membership and audit passed
- Disney FAMA & Walmart Audit Passed – Qualified supplier for licensed and private label merchandise
Customer Testimonials
“Paksen has consistently delivered high-quality pallet displays that meet all of our North American retail requirements. Their attention to detail and reliability makes them a go-to partner.”
– Senior Packaging Manager, U.S. Beverage Brand
“We reduced our overall packaging cost by 15% after switching to Paksen, without compromising quality. Their FSC materials and green printing were added bonuses for our brand positioning.”
– Sustainability Lead, European Cosmetic Company
Major Achievements
- 2023: Completed over 500 international projects, including turnkey club store campaigns for U.S. retail chains.
- 2022: Launched fully biodegradable corrugated display line, adopted by major European health food brand.
- 2021: Installed new 6-color Heidelberg press to expand high-fidelity printing capabilities.
- 2020: Recognized by Alibaba as a Top-Rated Gold Supplier for display and packaging category.
Guangdong Paksen Display Ltd. continues to evolve as a premier packaging partner for global brands seeking sustainable, high-quality, and compliant display and packaging solutions that drive retail performance and brand impact.
