Exhibiting at Thaifex - Anuga Asia 2025

Guangdong Shangyi Food Co., Ltd. is a prominent Chinese food manufacturing company specializing in the production of biscuits, cookies, confectioneries, and preserved fruits. With its headquarters and modern production facilities located in Chaozhou, Guangdong, the company has become a key supplier of high-quality snack products to both domestic and international markets.

Company Overview

Established in 2003, Guangdong Shangyi Food Co., Ltd. has over 20 years of experience in the food processing industry. The company integrates R&D, production, and export services, maintaining strong operational capacity to support global clients with consistent, scalable, and diverse product offerings.

With a workforce of over 200 employees, advanced automated production lines, and a focus on food safety and innovation, Shangyi Food has established a strong presence in more than 30 countries, particularly in Southeast Asia, Africa, the Middle East, and Latin America.

Core Business and Product Portfolio

Shangyi Food’s primary business revolves around biscuits and candy products, with a diverse range designed to cater to different market needs, including value-oriented SKUs and premium segments.

• Biscuits & Cookies:

  • Cream Sandwich Biscuit
  • Jam Sandwich Biscuit
  • Macaron Sandwich Cookies
  • Malt Sandwich Biscuit
  • Breakfast Biscuits
  • Soda Biscuit
  • Biscuit without filling

• Candy & Jelly:

  • Popping Candy
  • Soft Candy
  • Lollipop
  • Jelly and Pudding

• Preserved Fruit & Nuts:

  • Dried and sweetened fruits
  • Seasoned preserved fruit snacks
  • Nut mix varieties (limited lines)

The company supports both branded sales under Shangyi and white-label manufacturing for OEM clients globally.

Specialization and Unique Selling Proposition (USP)

Shangyi Food is differentiated by:

• Diverse Flavor Profiles: Localized flavor adaptations for regional palates (e.g., tamarind candy for Southeast Asia, milk jam biscuits for Middle East).
• Affordable Quality: Targeting the mass market with consistent taste and competitive pricing.
• Flexible OEM/ODM Services: Custom product formulation, flavoring, and packaging.
• Bulk Export Readiness: High-volume capacity and customizable container loading solutions.

The company tailors offerings based on market demands and provides custom branding and packaging in multiple languages for importers.

Financial Overview

Though privately held and without public financial disclosures, estimates based on trade volume and pricing suggest an annual revenue of $5–8 million USD from exports alone. High product turnover, particularly in biscuits and soft candy, supports strong cash flow and reinvestment into R&D and automation.

Shipment Data

According to import-export analytics platforms such as ImportYeti and Volza:

• Shangyi Food has completed over 2,500 international shipments in the past five years.
• Major export destinations include Philippines, Thailand, Nigeria, UAE, Saudi Arabia, Pakistan, and Chile.
• Biscuits (particularly cream and jam sandwich variants) represent over 60% of total shipped SKUs.
• Average shipment values range between $4,000 and $15,000 USD depending on product mix and packaging format.
• The company regularly supplies distributors, food importers, and private label retailers.

Target Market

Shangyi Food targets:

• Importers and distributors of snack and confectionery products
• Supermarkets and hypermarkets in developing economies
• Private label snack brands
• Wholesalers catering to small retail chains
• Children and family-oriented product lines

Its affordability and flavor variety make it particularly competitive in emerging markets and ethnic food categories abroad.

Capabilities

• Production Scale: Equipped with modern, automated lines capable of producing over 100 tons of biscuits per month and 50 tons of confectionery products.
• R&D: Dedicated team for recipe development and packaging design.
• Customization: Multi-language packaging, shape and flavor customization, and adjustable shelf-life formulations.
• Regulatory Compliance: Export-ready documents including CO, CIQ, and Health Certificates.

Certifications and Compliance

Shangyi Food ensures compliance with key food safety and quality regulations. Documented certifications and standards include:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000 Food Safety Management System
• Halal Certification
• QS License (Quality Safety Certification in China)
• Products tested and compliant with FDA import standards for select shipments

Customer Testimonials

While direct customer reviews are not listed publicly, buyer feedback on B2B platforms such as Alibaba reflects:

• Reliable taste and packaging quality
• High reorder rate among international clients
• Responsive customer service
• Efficient bulk production timelines

A food importer from the Philippines commented: “Shangyi’s biscuit quality is consistent and pricing is well-suited for our retail strategy. Their private label support is excellent.”

Major Achievements

• Top Exporter in the Biscuit Category from Chaozhou Region (local industry recognition)
• Participation in major food trade expos including Canton Fair, SIAL China, and AsiaWorld-Expo Hong Kong
• Successfully expanded export footprint to over 30 countries with localized SKUs
• Developed long-term supply relationships with over 100 international clients