Exhibiting at Thaifex - Anuga Asia 2025

Guangdong Shantai Foodstuff Co., Ltd., operating under the brand name Baida, is a pioneer in China’s confectionery industry with a legacy of over 30 years. Specializing in the development and export of innovative candy products, the company is known for its creative product formats, particularly in the category of popping candies, and has built a solid reputation for quality, compliance, and global reach.

Company Overview

Established in 1990, Guangdong Shantai Foodstuff Co., Ltd. is headquartered in Chaoan District, Chaozhou, Guangdong Province, China. The company operates a modern manufacturing facility equipped with high-speed automated production lines and a dedicated R&D department. Shantai has grown from a local brand to a globally recognized confectionery exporter, serving customers in over 70 countries and regions across Asia, the Americas, Europe, and the Middle East.

Core Business and Product Portfolio

The company's core product lines are centered around novel candy experiences, with a strong focus on texture, sensory effects, and flavor diversity. The main product categories include:

• Popping Candy Series:

  • Classic Popping Candy
  • Baida Rock
  • Vitamin C Beating Sugar
  • Taste Punch Candy
  • Popping Milk Bars
  • Popping Gummies
  • Popping Trick Stick
  • Popping Lollipops

• Lollipops:

  • Fruit-flavored lollipops
  • Popping core lollipops

• Chocolate & Biscuits:

  • Limited SKUs including candy-coated chocolates and biscuit-based treats

These products are marketed under the Baida brand and are also available for OEM/ODM production.

Specialization and Unique Selling Proposition (USP)

Shantai’s success is driven by its focus on sensory innovation and child-focused confectionery design. Key differentiators include:

• Multi-Sensory Candy: Popping, fizzing, and tactile candy experiences designed for children and novelty seekers.
• International Flavor Adaptation: Regional customization of flavors for markets like the Middle East, Southeast Asia, and South America.
• Safe and Compliant: All products are manufactured with a strong emphasis on food safety and hygiene.
• Brand Loyalty: The Baida brand is well-known in many developing countries and is synonymous with fun and safe confectionery.

Financial Overview

Though detailed financials are not publicly available, estimates based on export volumes and pricing indicate an annual revenue range between $10 million and $18 million USD. The company’s robust international business is supported by steady reorders and high-volume contracts with importers and distributors.

Shipment Data

Based on data from platforms like ImportYeti and Volza:

• Guangdong Shantai Foodstuff Co., Ltd. has conducted over 5,500 international shipments in the past five years.
• Frequent export destinations include Philippines, India, Saudi Arabia, Mexico, Egypt, Russia, and Brazil.
• Popping Candy represents over 70% of total shipments, with growing demand for their Baida Rock and Vitamin C candy lines.
• The average shipment value per consignment is approximately $8,000 to $20,000 USD, varying by SKU mix and volume.

Target Market

Shantai serves a wide international audience, particularly focusing on:

• Candy distributors and wholesalers
• Children’s confectionery importers
• Retailers and supermarkets
• OEM candy brands looking for novelty offerings
• Food service companies sourcing snack add-ons

Their core consumer demographic consists of children aged 5–12, making packaging, flavor variety, and safety critical to product design.

Capabilities

• Production Facilities: High-capacity manufacturing plant with output exceeding 10 million units per month.
• R&D and Innovation: In-house laboratory for flavor development and textural innovation.
• Global Compliance: Export-compliant labeling and documentation in multiple languages.
• Custom Branding: Full support for OEM clients including design, formulation, and packaging.

Certifications and Compliance

Guangdong Shantai Foodstuff Co., Ltd. complies with multiple international food safety and quality standards, including:

• ISO 22000 Food Safety Management System
• HACCP Certification
• Halal Certification
• QS Food Production License (China)
• FDA Compliance for U.S. market shipments
• Certificate of Free Sale, Health Certificates, and CO for exports

Their products are routinely inspected by third-party agencies to meet the standards of various importing countries.

Customer Testimonials

Feedback collected from Alibaba and international trade platforms indicates:

• High product satisfaction with packaging and flavor quality
• Excellent after-sales communication
• Reliability in meeting export documentation requirements
• Creative product lines that appeal to children

A wholesaler from Egypt commented: “Baida’s popping candy is a best-seller in our children’s snack segment. The sensory appeal and packaging are always a hit.”

Major Achievements

• Recognized as a Top 100 Export Enterprise in Chaozhou by local industry bodies
• Successfully registered and distributed Baida products in over 70 international markets
• Regular participant at leading industry trade shows such as Canton Fair, ISM Cologne, and SIAL Middle East
• Continuous product innovation leading to the launch of more than 20 unique SKUs in the popping candy segment