Guangdong Siweiyuan Food Co., Ltd. is an established confectionery manufacturer based in Guangdong Province, China, with a core focus on the production of popping candy and novelty snack products. Renowned for its innovative flavor development and fun sensory products, the company has earned recognition in both domestic and international markets as a reliable supplier of high-quality food items.
Company Overview
Founded in the early 2000s, Guangdong Siweiyuan Food Co., Ltd. has grown into a specialist in the development and manufacture of high-sensory candies. The company integrates research and development, production, and export operations within its facilities in Guangdong Province. Leveraging extensive market experience and compliance with global food safety regulations, Siweiyuan has established a strong distribution presence in Asia, Africa, and Latin America.
The company's primary mission is to deliver enjoyable and safe confectionery products that delight consumers through vibrant taste and novel experiences, with popping candy as their flagship product.
Core Business and Product Portfolio
Siweiyuan's main product lines include:
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Popping Candy:
- Available in sachets, tubes, and novelty containers
- Single-flavor and mixed-flavor combinations (cola, strawberry, mango, blueberry, etc.)
- Often combined with lollipops or jelly formats for added effect
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Confectionery:
- Hard candies
- Jelly candies with popping core
- Fizzy powder candies
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Food Products:
- Custom food novelty snacks designed for OEM orders
The company provides private-label manufacturing services to distributors and importers looking for fun, kid-oriented products with custom packaging options.
Specialization and Unique Selling Proposition (USP)
Siweiyuan stands out in the candy manufacturing sector due to:
- Sensory Innovation: Leading focus on interactive candy formats, such as popping and fizzing mechanisms.
- Flavor Customization: Diverse product lines tailored for different regional tastes.
- Child-Centric Packaging: Bright, engaging packaging specifically designed for children and youth markets.
- OEM Expertise: Strong partnerships with overseas brands, enabling Siweiyuan to adapt quickly to international private-label needs.
Financial Overview
While the company does not publicly disclose financial information, trade estimations suggest an annual revenue in the range of $3 million to $6 million USD, primarily from international exports. Popping candy accounts for a significant portion of its earnings due to high-volume, low-cost product turnover in developing markets.
Shipment Data
Based on insights from platforms such as ImportYeti and Volza:
- Guangdong Siweiyuan Food Co., Ltd. has completed over 1,200 export shipments over the last five years.
- Major export destinations include Philippines, Thailand, Pakistan, Peru, Egypt, and South Africa.
- Popping candy represents over 80% of their exported SKUs.
- Common shipment sizes range from 20-foot containers carrying bulk retail-ready packages to mixed pallets for promotional packs.
- Average shipment value is estimated between $4,000 to $10,000 USD depending on product format and quantity.
Target Market
Siweiyuan's products are primarily targeted toward:
- Confectionery distributors
- Importers of novelty candies
- Retail and supermarket chains
- Private label brands
- Children aged 5–12, the core consumer demographic for popping candy
The company’s emphasis on affordable, interactive candy experiences aligns with mass-market needs in emerging economies.
Capabilities
- Manufacturing Facilities: Modern production lines with automated filling, sealing, and packaging equipment.
- R&D Lab: Dedicated research division for developing new candy flavors, textures, and combinations.
- Private Label Support: Custom design, flavor matching, and language-localized packaging.
- Regulatory Readiness: Export packaging compliant with customs documentation and labeling for multiple countries.
Certifications and Compliance
Although not explicitly listed online, Siweiyuan adheres to standard food safety and export regulations applicable to Chinese food exporters, including:
- QS Food Production Certification (China)
- Compliance with HACCP principles
- Documentation support: Certificate of Origin, Sanitary Certificate, and Packing List for exports
- Halal Certification (available for select SKUs upon request)
Third-party testing for residue, microbial safety, and packaging compliance is conducted for key markets.
Customer Testimonials
Feedback from trade platforms and informal importer reviews reflects the following:
- Good consistency in product flavor and quality
- Reliability in bulk order fulfillment
- Fast response time for order customization and export support
- High demand for their multi-flavor popping sachets in mixed promotional packs
A buyer from South America noted: “The kids love Siweiyuan’s popping candy. It's always one of the top sellers in our retail kiosks.”
Major Achievements
- Exported to more than 30 countries with continuous reorder business
- Developed over 15 popping candy variants tailored to international tastes
- Participated in regional food expos in China and Asia for confectionery trade
- Recognized locally in Guangdong Province for excellence in export-oriented food manufacturing