Product Offerings
Product Categories:
Confectionery
Products:
Chocolate Candy, Hard Candy, Soft Candy, Toy Candy
Guangdong Xiaolaoxie Food Co., Ltd. is a growing Chinese confectionery manufacturer based in Chaozhou, Guangdong, specializing in innovative, interactive, and family-oriented candy products. With a strong foundation in candy research and production, Xiaolaoxie caters to international markets with a wide range of sweets designed for enjoyment, creativity, and nutritional appeal.
Company Overview
Founded in 2015, Guangdong Xiaolaoxie Food Co., Ltd. is a young yet rapidly expanding company known for producing DIY handmade candy kits, chocolate snacks, and novelty toy-based candies. The company's name, which translates roughly as "Little Crab," reflects its brand personality — playful, imaginative, and dedicated to children's confectionery experiences.
Located in the heart of the Guangdong candy manufacturing zone, Xiaolaoxie benefits from well-established supply chains, access to experienced food technologists, and strong logistics infrastructure, allowing for both high-volume output and custom-format capabilities.
Core Business and Product Portfolio
Xiaolaoxie Food's product lines are designed to maximize engagement, taste, and packaging appeal, particularly for the children's and novelty snack market. Their main product categories include:
- Chocolate Candy: Molded chocolate figures, filled chocolate treats, and seasonal chocolate gifts.
- Hard Candy: Classic fruit and sour flavors, with options for center-filled and color-changing variants.
- Soft Candy: Milk toffee, chewy fruit candies, and jelly-type sweets.
- Toy Candy: Integrated toy-and-candy combinations including dispensers and spinning lollipop sets.
- DIY Handmade Candy Kits: Unique interactive kits that allow children to mix and create their own candies at home.
The company is focused on OEM/ODM development and works closely with global partners to deliver custom-branded formats tailored to specific regional preferences.
Specialization and Unique Selling Proposition (USP)
Xiaolaoxie stands out in the competitive confectionery space with its:
- DIY Candy Innovations: Few Chinese manufacturers specialize in interactive, do-it-yourself candy kits, giving Xiaolaoxie a first-mover advantage in this category.
- Child-Centric Product Design: Safe materials, soft shapes, and vibrant flavors tailored to the 5–12 age group.
- Affordable Pricing Strategy: Effective cost management enables highly competitive pricing in emerging markets.
- Flexible OEM/ODM Capability: Strong production customization and packaging versatility.
Financial Overview
As a privately held company, Xiaolaoxie does not disclose financial records. However, estimates based on export volume and product pricing place annual revenue between $2 million and $5 million USD, with growth fueled by demand for interactive candy products in Latin America and Southeast Asia.
Shipment Data
According to trade data from platforms like Volza and Trademo:
- Guangdong Xiaolaoxie has made over 55 documented international shipments in recent years.
- Key destinations include Peru (21 shipments) and Malaysia (34 shipments), indicating strong traction in both South American and Southeast Asian markets.
- The majority of exports consist of toy candy and handmade candy kits.
- Average shipment values range between $3,500 to $12,000 USD, depending on product type and container volume.
- The company primarily services distributors, importers, and chain retailers.
Target Market
Xiaolaoxie's products are targeted toward:
- Children and youth candy consumers
- Toy and snack distributors
- Private label snack retailers
- Educational and gifting markets
- Supermarkets and novelty candy outlets
Its product formats are ideal for retail promotions, seasonal gift boxes, and educational DIY sets.
Capabilities
- Production Facilities: Equipped with semi-automated machinery suitable for flexible batch production.
- Product Development: R&D team focused on interactive concepts, flavor enhancement, and packaging miniaturization.
- Packaging: Multilingual, child-safe packaging available for global private label contracts.
- Rapid Prototyping: Fast turnaround from sample to mass production for OEM clients.
Monthly production capacity is scalable, with modular lines that can accommodate both bulk export and small-lot customization.
Certifications and Compliance
Xiaolaoxie maintains core food safety certifications necessary for international food exports:
- ISO 22000 Food Safety Management System
- HACCP Certification
- QS (Quality Safety) Certification
- Health and Export Documentation: Certificate of Origin, Sanitary Certificate, and COA available upon request
While the company does not publicly list FDA or Halal certifications, selected products can be adapted to meet specific country regulations as per buyer request.
Customer Testimonials
Customer feedback from trade partners and B2B platforms highlights:
- Product creativity and uniqueness
- Strong packaging presentation
- Reliable communication and sample development
- Appeal of candy toy and DIY kits in the 5–12 demographic
An importer from Malaysia noted: “The handmade candy kits from Xiaolaoxie are a unique addition to our seasonal aisle. Kids love them, and we’ve seen increasing year-over-year demand.”
Major Achievements
- Exported to more than 10 international markets within the first five years of operation.
- Developed over 50 candy SKUs including patented DIY candy kits and seasonal toy combinations.
- Recognized regionally in Chaozhou for innovative SME food manufacturing.
- Participated in regional trade fairs and confectionery exhibitions, establishing visibility among global candy distributors.