Exhibiting at Thaifex - Anuga Asia 2025

Guangzhou Haoenfengshi Food Co., Ltd. is a specialized manufacturer and supplier of fruit-based food ingredients and flavor solutions headquartered in Guangzhou, Guangdong, China. With a strong emphasis on natural extracts and customizable applications, the company serves beverage, dessert, bakery, and foodservice industries across domestic and international markets.

Company Overview

Established in 2012, Guangzhou Haoenfengshi Food Co., Ltd. has become a reputable enterprise in the fruit juice concentrate and flavor additive segment. Operating under the brand name Haoenfengshi, the company provides a comprehensive suite of solutions designed to elevate food and beverage product quality through natural ingredients and customizable formulations.

With R&D facilities and production units based in Guangzhou—a major food innovation hub in southern China—the company benefits from strong logistics access, a skilled workforce, and proximity to premium raw materials from tropical and subtropical growing regions.

Core Business and Product Portfolio

Haoenfengshi focuses on manufacturing and exporting functional and flavorful food bases with a strong fruit content. The main product categories include:

• Fruit Juice Concentrate: High-brix concentrates from fruits such as mango, passion fruit, lychee, peach, and lemon, ideal for juice drinks and frozen desserts.
• Jam: Fruit pulp jams for bakeries, cafes, and snack manufacturers.
• Syrup: Ready-to-mix flavored syrups (fruit, herbal, milk-tea compatible).
• Taste Additives: Concentrated flavor drops and emulsions used for seasoning, beverage base, and culinary innovations.
• Fruit Extracts: Natural extracts for health beverages, soft drinks, and value-added food production.

Products are available in bulk packaging for industrial use, as well as smaller formats for cafes, drink chains, and foodservice applications.

Specialization and Unique Selling Proposition (USP)

Haoenfengshi’s strengths lie in its:

• Natural Formulation: Uses high-purity fruit pulp and concentrate with minimal preservatives.
• Custom Flavor Development: Tailors flavor and texture profiles to customer product lines, especially in beverages and desserts.
• Foodservice Orientation: Offers quick-serve formats compatible with cafes, drink chains, and fast-food brands.
• R&D Support: Dedicated team for application-based testing and new product innovation.

These capabilities allow the company to stand out as a solution provider, not just a product supplier.

Financial Overview

Though privately held, based on product pricing and shipment volume, industry sources estimate Guangzhou Haoenfengshi Food Co., Ltd. generates annual revenue of approximately $4 million to $8 million USD, primarily from domestic contracts with foodservice chains and international orders from Asian, Middle Eastern, and African markets.

Shipment Data

Trade intelligence from export data aggregators indicates:

• The company has completed over 1,000 documented international shipments since 2015.
• Export destinations include Malaysia, Indonesia, UAE, Vietnam, Egypt, Saudi Arabia, and South Korea.
• Highest volume SKUs include mango and passionfruit concentrates, fruit syrups, and flavored tea bases.
• Average shipment value per order is between $6,000 and $20,000 USD, depending on product type and quantity.
• The company primarily serves B2B clients in beverage and dessert manufacturing.

Target Market

Haoenfengshi’s products are tailored for:

• Beverage manufacturers
• Bakery and confectionery producers
• Bubble tea and café chains
• Foodservice suppliers
• Flavor solution importers and distributors

Its emphasis on natural ingredient bases appeals to health-conscious product lines and premium drink mixes.

Capabilities

• Processing Facility: Equipped for pasteurization, homogenization, blending, and aseptic packaging.
• Customization: Flavor and brix level adjustments based on target application and region.
• Logistics: Export-ready packaging and documentation for over 20 countries.
• Technical Support: Application testing for mixology, baking, and chilled food formats.

The company can handle both bulk ingredient contracts and small-batch product customization with rapid lead times.

Certifications and Compliance

Guangzhou Haoenfengshi Food Co., Ltd. adheres to global food safety and regulatory standards:

• ISO 22000 Food Safety Management System
• HACCP Certification
• QS (China Quality Safety License)
• Halal Certification (on select product lines)
• Health Certificate, Certificate of Origin, COA, MSDS, and custom export documentation

Third-party inspection and testing can be arranged based on destination country requirements.

Customer Testimonials

Customer feedback from trade platforms and direct clients includes:

• Excellent product consistency
• Responsive flavor customization
• Strong packaging durability for export
• Ease of integration in beverage and dessert chains

A beverage chain client from Southeast Asia noted: “The passion fruit concentrate from Haoenfengshi offers rich pulp content and authentic taste—ideal for our premium juice line.”

Major Achievements

• Supplied more than 40 major foodservice chains across China and Southeast Asia.
• Exported products to over 20 countries across Asia, the Middle East, and Africa.
• Developed over 100 customized formulations for beverages, bakery fillings, and syrup mixes.
• Participated in international food ingredient expos such as FIC China and Hotelex Guangzhou.
• Recognized by regional trade bodies for excellence in natural food ingredient innovation.