Guangzhou Wang Lao Ji Great Health Industry Co., Ltd. is a prominent Chinese beverage manufacturer specializing in herbal tea, functional drinks, and plant-based health beverages. As a key player under the renowned Wanglaoji brand, the company combines traditional Chinese medicine wisdom with modern beverage technology, delivering healthy and convenient drink products to consumers across China and global markets.
Company Overview
Founded as a strategic subsidiary of Guangzhou Pharmaceutical Holdings Limited (GPHL), Guangzhou Wang Lao Ji Great Health Industry Co., Ltd. represents the expansion of the Wanglaoji brand into diversified wellness beverage categories. Headquartered in Nansha District, Guangzhou, the company benefits from direct access to GPHL's vast R&D, herbal sourcing, and pharmaceutical heritage.
Wanglaoji is recognized as one of China's oldest herbal drink brands, with a history dating back to 1828. The modern entity was created to spearhead innovation and brand modernization, particularly in low-sugar, sugar-free, and vitamin-enhanced beverage segments.
Core Business and Product Portfolio
The company operates an integrated production and distribution system focused on both traditional and functional beverages. Core product lines include:
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Wanglaoji Herbal Tea Drinks:
- The signature red-can herbal tea, made from seven types of medicinal herbs.
- Sugar-free herbal tea and low-sugar iced tea variants, appealing to health-conscious consumers.
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CiNingji Vitamin C Drink:
- A functional beverage enhanced with 500mg of vitamin C per bottle, marketed as an immune-boosting drink.
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LiXiaoji Lychee Beverage:
- A lychee-flavored drink inspired by Lingnan fruit culture, with added hydration and energy benefits.
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Yerou Coconut Milk Drink:
- Creamy plant-based beverage rich in coconut extract and calcium.
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Dazhai Walnut Drink:
- Nut-based beverage catering to consumers seeking brain-boosting and protein-rich alternatives.
These products are offered in various packaging formats including PET bottles, cans, and multi-pack retail units, catering to supermarkets, convenience stores, and online platforms.
Specialization and Unique Selling Proposition (USP)
Guangzhou Wang Lao Ji Great Health Industry Co., Ltd. differentiates itself through:
- Herbal Expertise Backed by GPHL: A legacy of over 190 years in Chinese herbal medicine, supported by advanced R&D labs and certified formulation processes.
- Functional Drink Innovation: Combines traditional ingredients with modern dietary needs such as low-sugar, vitamin-enriched, and caffeine-free options.
- Massive Brand Recognition: Wanglaoji is one of the most recognized beverage brands in China, often called the “national herbal tea.”
- Sustainability and Smart Packaging: Introduces QR-coded cans and recyclable materials to appeal to young consumers.
Financial Overview
As part of GPHL, Wang Lao Ji Great Health Industry Co., Ltd. benefits from strong financial backing. While specific subsidiary figures are undisclosed, GPHL’s total revenue exceeded RMB 60 billion (approx. USD 9.3 billion) in recent years. Wanglaoji is consistently ranked among the top 3 ready-to-drink (RTD) beverage brands in China by volume and revenue.
The herbal tea segment alone accounts for over RMB 20 billion (USD 3+ billion) in annual sales in China, with Wanglaoji holding more than 45% of the domestic market share according to research from Nielsen and Euromonitor.
Shipment Data
According to trade platforms and export registries:
- Wang Lao Ji Great Health Industry has conducted hundreds of international shipments, mainly to Southeast Asia, the Middle East, North America, and Australia.
- Top export SKUs include the classic red-can herbal tea and CiNingji vitamin drinks.
- The average export shipment size varies from 20-foot containers for regional wholesalers to pallet-scale exports for niche retail chains.
- Shipment values often range from $15,000 to $50,000 USD, depending on container volume and destination.
International expansion focuses on markets with Chinese diaspora, Asian groceries, and functional drink distributors.
Target Market
Wanglaoji’s products cater to:
- Health-conscious youth and millennials
- Consumers of functional beverages
- Ethnic Chinese communities abroad
- Supermarkets and health food retailers
- E-commerce platforms and direct-to-consumer channels
Key selling points include natural ingredients, traditional herbal formulas, and non-caffeinated hydration options.
Capabilities
- State-of-the-art Manufacturing: Fully automated production lines across multiple facilities in South China.
- Herbal Supply Chain: Integrated with GPHL’s medicinal herb network for sourcing, standardization, and quality control.
- R&D and Testing: Dedicated health beverage research center in Guangzhou with over 200 product patents.
- Smart Marketing: Collaborations with influencers, traditional Chinese medicine institutions, and global beverage expos.
Certifications and Compliance
Wang Lao Ji Great Health Industry complies with both domestic and international food safety standards:
- ISO 22000 Food Safety Management
- HACCP Certification
- Halal Certification (for selected SKUs)
- FDA Registration (U.S.)
- SGS, Intertek lab testing, and full CO/Health Certificate documentation for exports
The company adheres to GMP-compliant production and is audited regularly by GPHL’s internal QA teams and third-party agencies.
Customer Testimonials
While formal testimonials are typically shared via trade partners and marketing channels, the brand has consistently received:
- High consumer satisfaction scores in flavor and herbal authenticity.
- Retailer praise for packaging appeal and shelf turnover.
- Strong loyalty among health-aware Chinese and Southeast Asian consumers.
Social media campaigns show consumers sharing the red-can tea during festivals and wellness routines, reinforcing cultural and lifestyle alignment.
Major Achievements
- Top-selling herbal tea brand in China for over a decade.
- Awarded China Time-honored Brand designation by the Ministry of Commerce.
- Partnered with World Health Expo, Guangzhou Expo, and multiple global food exhibitions.
- Developed more than 200 beverage formulas, with dozens commercialized into consumer SKUs.
- Expanded into over 20 international markets, including the U.S., Singapore, Malaysia, UAE, and Canada.