Product Offerings
Products:
Protein & Collagen Chips: Ginger & Lemon, Prune, Kids Protein
Collagen Crackers: Lentil, Chocolate & Almond
Collagen Granola: Red Berry, Chocolate & Banana
Guru Sağlıklı Gıda Sanayi A.Ş., operating under the brand Pacha Natural Collagen, is a leading innovator in Turkey’s functional food industry. Headquartered in Çekmeköy, Istanbul, the company is driven by a mission to redefine healthy snacking by incorporating natural collagen and high-protein ingredients into everyday foods. Founded by Dr. Aslı Zuluğ, Pacha emphasizes scientific formulation, health optimization, and consumer convenience.
Core Business
Pacha Natural Collagen specializes in the production and distribution of collagen-infused food products, combining traditional dietary needs with modern nutritional science. The company produces clean-label, nutrient-dense snacks targeting individuals seeking to enhance their health, especially skin, joint, and digestive health.
Product and Service Offerings
Pacha's product range includes:
- Protein & Collagen Chips: Available in variants like Ginger & Lemon, Prune, and Kids Protein, these chips are free from artificial additives and rich in hydrolyzed collagen.
- Collagen Crackers: Crafted with ingredients like lentils, chocolate, and almonds, these offer a savory alternative for collagen intake.
- Collagen Granola: Varieties such as Red Berry and Chocolate Banana provide a functional breakfast/snack option, combining oats, fruits, and collagen peptides.
All products are designed for easy consumption while delivering therapeutic benefits, with each serving typically containing 4–7 grams of collagen.
Specialization and Core USP
- Natural bovine-sourced collagen blended with whole foods.
- No added sugar, preservatives, or artificial colors.
- Products tailored for:
- Anti-aging
- Joint support
- Digestive health
- Kid-friendly SKUs designed with clean labels and balanced macros.
Pacha stands out by being among the first Turkish brands to integrate clinically-supported collagen formulations into ready-to-eat snacks.
Financials and Operations
While financials are not publicly disclosed, business indicators include:
- Presence in over 150 health stores and pharmacies across Turkey.
- Online retail penetration through leading e-commerce platforms like Trendyol, Hepsiburada, and Amazon Turkey.
- Monthly production capacity estimated at 15,000–20,000 units (inferred from product SKUs and distribution volume).
- Exports initiated to select European markets as of 2023.
Target Market
- Health-conscious consumers aged 25–55
- Professionals and fitness enthusiasts
- Mothers and children (especially for the Kids Protein Chips)
- Beauty and wellness-focused segments
Capabilities
- In-house R&D team led by nutritional scientists and dietitians.
- Sustainable packaging solutions used across product lines.
- Production facilities equipped for:
- Freeze-drying
- Low-temperature baking
- Small-batch, high-quality manufacturing
Certifications and Compliance
- ISO 22000 Food Safety Management System
- HALAL certified
- Non-GMO and gluten-free options
- Compliance with Turkish Ministry of Agriculture and Forestry regulations
Customer Testimonials
"I’ve been using Pacha granola for over a year—it’s the only breakfast I trust for collagen and taste!"
– Verified Buyer, Trendyol Review
"As a mother, finding a healthy snack for my child with real protein and no sugar was a game changer."
– Parent Review on Pacha Instagram
Major Achievements
- Finalist in TÜBİTAK’s Entrepreneurial Innovation Program 2022
- Featured brand at ISM Cologne 2024 under the Turkish Export Pavilion
- Multiple brand collaborations with Turkish wellness influencers exceeding 2M reach
- Academic collaboration with Özyeğin University for product R&D and consumer trials
With its strong foundation in nutritional science, innovative product design, and clean-label promise, Pacha Natural Collagen is not just a snack brand—it is a wellness movement poised to lead the collagen-infused food segment in Europe and beyond.