Product Offerings
Products:
Traditional Chinese Pastries: Wife Cake (Lo Por Beng), Egg Rolls, Mooncakes, Chicken Biscuits, Wedding Cakes
Festival Foods: Chinese New Year Rice Cakes, Preserved Meats
Hang Heung Cake Shop Company Limited is one of Hong Kong’s most iconic traditional bakeries, known for its heritage-rich Chinese pastries and mooncakes. Founded in 1920, the company has built over a century of expertise and brand recognition in the Greater China region and among Chinese communities worldwide.
Company Overview
With its roots in Yuen Long, New Territories, Hang Heung Cake Shop has grown from a single-store bakery into a household name across Hong Kong and an exporter of traditional delicacies. The company maintains a strong reputation for its commitment to time-honored recipes, artisanal preparation methods, and premium ingredients.
Product and Service Offerings
Hang Heung’s product portfolio focuses on:
- Traditional Chinese Pastries:
- Wife Cake (Lo Por Beng)
- Egg Rolls
- Chicken Biscuits
- Traditional Wedding Cakes
- Festival Specialties:
- Mooncakes (Lotus Seed Paste, Egg Yolk, Assorted Nuts)
- Chinese New Year Cakes (Glutinous Rice Cake, Turnip Cake)
- Seasonal Preserved Meats (Lap Cheong)
- Corporate and Gift Hampers:
- Customizable gift boxes for Mid-Autumn Festival, Lunar New Year, and corporate gifting
Products are sold through its branded stores, online platforms, and authorized resellers across Asia and in select overseas markets.
Specialization and Core USP
The core strength of Hang Heung lies in its authentic Cantonese pastry craftsmanship, passed down over generations. Its signature Wife Cake is made with a proprietary blend of winter melon, almond paste, and sesame, wrapped in a hand-laminated flaky pastry—a recipe that has remained unchanged for decades.
The brand’s mooncakes are also revered for no added preservatives, ensuring freshness and traditional flavor. The company offers custom gift packaging and branding, particularly during festive seasons, adding to its appeal for corporate clients.
Financials and Market Presence
Hang Heung is a private company and does not publicly disclose its full financials. However, according to regional retail and F&B reports:
- Estimated annual sales revenue exceeds HKD 100 million, with peak revenue periods during the Mid-Autumn Festival.
- Operates over 8 outlets across Hong Kong, including Yuen Long, Tsuen Wan, Shatin, Tsim Sha Tsui, and Central.
- Recognized by the Hong Kong Trade Development Council (HKTDC) and featured as a heritage brand in multiple food expos.
Export and Shipment Data
Based on trade intelligence sources:
- Hang Heung exports primarily to Canada, the United States, Australia, and the UK, targeting overseas Chinese communities.
- Major exports include mooncakes and Wife Cakes, especially during seasonal peaks.
- The company partners with distributors and Asian specialty supermarkets abroad and also operates seasonal pop-ups in international cities.
Target Market
- Local Hong Kong consumers seeking authentic Chinese pastries
- Overseas Chinese communities and second-generation diaspora
- Corporate buyers for festival gifting
- Tourists seeking traditional Hong Kong food souvenirs
Capabilities
- Daily production volume: Estimated 20,000+ units of pastries during peak festival seasons
- Modern baking and packaging facility in Yuen Long with HACCP-aligned practices
- Online ordering system with domestic and international shipping capabilities
Certifications and Compliance
- Hygiene Manager Registration under Hong Kong Food and Environmental Hygiene Department
- HACCP-aligned internal protocols (though formal HACCP certification is not published)
- Customs-cleared for exports to key markets including the US, Canada, and Australia
Customer Testimonials
Hang Heung’s reputation is reinforced by consistently positive consumer reviews:
- “Their Wife Cake is unparalleled. Every time we visit Hong Kong, it’s a must-buy.” – Singapore customer
- “Authentic, nostalgic taste. My parents used to bring these back from Hong Kong, and now I buy them online.” – Canadian customer
These endorsements are supported by strong seasonal demand spikes and long queues at outlets during traditional festivals.
Major Achievements
- Over 100 years of continuous operation, making it one of Hong Kong's longest-standing bakeries
- Featured in Michelin Guide’s Hong Kong street food listings and local culinary media
- Regular exhibitor at HKTDC Food Expo and featured in Hong Kong Tourism Board campaigns promoting local food culture
Hang Heung Cake Shop Company Limited represents the enduring legacy of Hong Kong’s pastry craftsmanship and continues to serve as a cultural ambassador through its authentic baked goods enjoyed across generations and geographies.