Hannah Sofie Direct Sales OPC is a dynamic one-person corporation headquartered in Lipa City, Batangas, Philippines, specializing in direct sales and multi-level marketing (MLM) of health and wellness, personal care, and household products. Leveraging a community-based distribution model, the company empowers local sellers and micro-entrepreneurs across Luzon and Visayas regions.
Company Overview
Hannah Sofie Direct Sales was established with the goal of making affordable wellness and beauty products accessible to grassroots consumers while providing income opportunities through direct selling and dealership. With a strong presence in Batangas and expanding provincial hubs, the company operates via a hybrid retail and reseller model, using digital platforms and physical outlets to drive growth.
Core Products and Categories
The company markets three major product lines under proprietary brands, targeting both everyday users and resellers:
1. Health & Wellness Supplements
- BioAqtiv Barley + Moringa Drink Mix
- Powdered drink for immunity and energy
- Enriched with barley grass and malunggay (moringa)
2. Personal Care & Cosmetics
- Skin Care
- Kojic soaps, placenta-infused creams, and rejuvenating sets
- Bubble Queen Line
- Liquid detergents, fabric softeners, dishwashing liquids
- Antibacterial hand soaps in multiple fragrances
3. Massage Oils & Herbal Ointments
- BioAqtiv Turmeric Virgin Coconut Oil (VCO)
- Anti-inflammatory oil blend for massage and topical use
- Moringa Massage Gel
- Herbal gel for pain relief and muscle recovery
Specialization and Unique Selling Proposition (USP)
- Multi-Category Product Portfolio: Combines personal wellness, skincare, and household essentials
- Community-Based Reseller Model: Enables low-capital entrepreneurship for women and local communities
- Affordability and Accessibility: Products are priced for mass market without sacrificing quality
- Brand Diversity: Three distinct brands—Hannah Sofie, BioAqtiv, and Bubble Queen—tailored to various consumer needs
Distribution and Operational Reach
- Provincial Hubs: Cavite, Batangas, and Southern Luzon with retail stockist presence
- Direct Sales Agents: Hundreds of independent resellers and agents under the Hannah Sofie network
- Online Channels:
Target Market
- Low to middle-income households looking for wellness and hygiene essentials
- Direct Sellers and Micro-Entrepreneurs in search of low-entry product lines
- OFWs and Diaspora Buyers supporting relatives in Batangas and nearby provinces
- Urban and Rural Sari-sari Stores expanding into wellness and beauty products
Branding and Market Recognition
- BioAqtiv recognized for natural and plant-based formulations
- Bubble Queen widely used in local cleaning services and households
- Social media campaigns emphasize authenticity, Filipino entrepreneurship, and women-led enterprise
Customer Testimonials
“Hannah Sofie has allowed me to start a small business from home. The margins are good, and customers keep coming back for the Barley Drink and soaps.” — Reseller, Lipa City
“We use Bubble Queen in our laundry shop—it’s effective and budget-friendly. Clients love the fresh scent.” — Laundry Service Owner, Batangas City
Highlights and Achievements
- Featured in local trade expos and wellness fairs across Batangas and Cavite
- Achieved over 10,000 retail and reseller transactions in 2023 via provincial hubs
- Recognized in community entrepreneurship programs promoting women-led MSMEs
Future Directions
- Expansion into nationwide dealership network
- Development of new product lines in hair care and men’s grooming
- Plans to partner with regional LGUs and cooperatives for agri-based sourcing of VCO and herbs
Hannah Sofie Direct Sales OPC exemplifies the power of grassroots enterprise by combining accessible products, digital marketing, and community-driven sales—a model that strengthens livelihoods while delivering wellness to Filipino households.
