Exhibiting at World Tea Expo 2025

Happy Hour Tap is an innovative mobile application developed to simplify the way users discover and enjoy happy hour deals at local bars, restaurants, and venues across the United States. Founded and operated by Andrew J Annema II, the platform is headquartered in Phelan, California, and has carved out a niche within the food and beverage tech sector by connecting users with real-time information about food and drink specials in their area.

Core Business and Offerings

Happy Hour Tap’s primary business is a mobile platform that aggregates and showcases happy hour deals and promotional specials for establishments in the food and beverage industry. The app provides users with an intuitive map-based interface where they can:

• Search for happy hour deals near their current location
• View specials by time, location, or type of offer
• Access real-time updates from participating businesses

For business owners, Happy Hour Tap offers a cost-effective digital presence to advertise promotions and drive foot traffic during off-peak hours. Establishments can create profiles, update their specials instantly, and engage with potential customers without the burden of traditional advertising costs.

Unique Value Proposition

The app’s unique selling point lies in its dual utility—serving both end consumers looking for deals and businesses aiming to increase visibility. Unlike general listing platforms, Happy Hour Tap focuses exclusively on happy hours and daily specials, offering a more refined and purpose-built solution. Its geolocation and real-time update features further enhance its practicality and user experience.

Financial and Growth Metrics

While Happy Hour Tap operates as a lean digital business with no publicly disclosed financials, app store data and digital footprint analysis provide a glimpse into its growth:

• The Android version of the app has over 5,000 downloads on Google Play.
• It maintains a 4.5-star rating, indicating high user satisfaction.
• The app is actively promoted across Facebook and YouTube, suggesting a focused digital marketing strategy targeting local audiences.

Given the digital nature of the product, the company benefits from low overhead costs, while monetization is achieved through business subscriptions and in-app advertising.

Target Market

Happy Hour Tap primarily targets two customer segments:

1. Consumers aged 21–45 looking for discounted drinks and food during happy hour periods, particularly in urban and suburban areas.
2. Hospitality businesses, including bars, pubs, and restaurants, seeking to promote time-sensitive offers to a local audience.

The company’s most active user base is concentrated in Nevada and California, with plans to expand listings to other high-density metro areas as user demand increases.

Capabilities

• Real-time Geolocation: Users can search for offers by proximity.
• Business Dashboard: Enables establishments to edit and post offers instantly.
• Mobile Notifications: Push alerts inform users of nearby active deals.
• Community-Driven Ratings: Allows for customer reviews and feedback to guide other users.

Certifications and Compliance

As a mobile platform operating in the United States, Happy Hour Tap complies with:

• Google Play Developer Program Policies
• Apple App Store Guidelines
• Data Privacy Regulations, including basic compliance with U.S. privacy standards for mobile apps

There are no reported violations or suspensions from app distribution platforms to date.

Shipment and Export Activity

Happy Hour Tap is a digital service provider, and therefore does not engage in physical shipments or international trade. However, app accessibility is available globally, with availability across North American app stores and potential expansion into international markets where local happy hour data is available.

Customer Feedback and Testimonials

User reviews on Google Play offer genuine insights into the app’s utility:

• “Super easy to use and I found a new favorite spot I never knew had deals!” – ★★★★★
• “Every Friday I check this app before heading out. Great way to save and explore.” – ★★★★☆

These testimonials reflect the platform’s positive reception among everyday consumers.

Major Achievements

• Successfully launched on both Android and iOS platforms
• Secured partnerships with local venues in Nevada and California
• Featured in regional food and lifestyle blogs for promoting local business visibility
• Developed a strong Facebook presence with consistent user engagement and updates

Happy Hour Tap continues to innovate within a focused vertical of the food and beverage industry, empowering both consumers and small businesses through technology-driven solutions tailored to a lifestyle-oriented market.