Exhibiting at World Tea Expo 2025

HARIO USA, INC. is the North American subsidiary of HARIO Co., Ltd., a globally renowned Japanese manufacturer of heat-resistant glass and precision coffee and tea equipment. Based in Alhambra, California, HARIO USA serves as the strategic hub for sales, distribution, and customer support across the United States and Canada. Revered among coffee professionals and specialty tea enthusiasts, HARIO has become synonymous with premium brewing devices—particularly the iconic V60 series—through a legacy of craftsmanship, innovation, and functional design.

Core Business

HARIO USA specializes in the import, distribution, and retail of precision coffee and tea brewing equipment for both professional and home use. As part of a brand with over 100 years of manufacturing excellence, the U.S. operation focuses on maintaining the same high quality, while expanding access to HARIO’s product line throughout the American market.

The company’s mission is to elevate brewing standards by providing aesthetically pleasing, functionally superior equipment that enhances the flavor clarity and consistency of coffee and tea.

Product and Service Offerings

HARIO USA’s extensive catalog includes:

• Coffee Equipment

  • V60 Drippers (Glass, Ceramic, Plastic, Metal)
  • Pour Over Starter Sets
  • Coffee Grinders (Manual: Skerton, Mini Mill, Smart G)
  • Coffee Kettles (Buono, Fit, Copper Kettles)
  • Coffee Presses and Cold Brew Bottles
  • Coffee Scales and Timers
  • Glass Servers and Carafes
  • Syphon Coffee Makers

• Tea Equipment

  • Tea Brewers with Filters
  • Heat-Resistant Glass Teapots
  • Tea Press Bottles
  • Cold Brew Tea Bottles and Pitchers

• Lifestyle Products

  • Kitchen Accessories
  • Home Decor Glassware
  • Pet Water Dispensers
  • Aroma Diffusers

All products are designed in Japan, and most are manufactured using HARIO’s proprietary heatproof glass, known for its durability, clarity, and environmental sustainability.

Specialization and Core USP

HARIO’s greatest competitive edge lies in its V60 cone dripper, now a standard in third-wave coffee culture. HARIO also remains the only manufacturer in Japan with a heatproof glass factory, giving it full control over design, material quality, and environmental impact.

Key USPs include:

• 100% in-house glass manufacturing
• Designs optimized through collaboration with world champion baristas
• Iconic wave ridges and spiral ribs for optimized water flow in V60s
• Manual brewing tools for enhanced control, consistency, and flavor extraction
• Products endorsed by SCA-certified brewing standards

Financials and Business Scale

While HARIO does not publicly disclose country-specific revenues, the U.S. operations represent a critical component of the brand’s global strategy. Estimated figures and reach:

• Estimated annual sales in U.S. (2024): $8–10 million
• Distribution partners: Over 200 specialty coffee roasters and equipment resellers
• Retail presence: Amazon, Williams Sonoma, Blue Bottle, Fellow, La Marzocco USA
• Online DTC store revenue contribution: ~35% of U.S. sales
• B2B partnerships: Local cafes, barista schools, roasteries

Shipment and Export Data

HARIO USA operates as both a wholesale distributor and DTC e-commerce provider:

• Shipping zones: U.S. and Canada
• Order fulfillment: Based in Southern California with 2–3 day nationwide delivery
• Top-selling exports: V60 Drippers, Skerton Pro grinders, Cold Brew Bottles
• Annual shipping volume: Estimated 300,000+ units sold via online and retail

The company supports bulk orders for cafes and resellers with white-glove customer service and technical guides.

Target Market

HARIO USA targets:

• Specialty Coffee Enthusiasts and Professionals
• Independent and chain cafes
• Third-wave coffee roasters
• Home brewers and DIY coffee culture adopters
• Specialty tea drinkers and gift shoppers

Their customers value precision brewing, artisan quality, and Japanese design sensibilities.

Capabilities

• Design & R&D in Japan with U.S.-tailored product lines
• Full U.S. e-commerce and logistics infrastructure
• Content-rich platform including brewing guides, videos, and recipes
• Regular product releases in collaboration with global barista champions
• In-store display and merchandising programs for retail partners

The company also offers educational resources and participates in events like SCA Expo and Coffee Fest USA.

Certifications and Compliance

• FDA Compliant materials for all food-contact products
• Glassware manufactured under ISO 9001 standards
• BPA-free plastics and medical-grade silicone for food safety
• Fully compliant with Prop 65 for California consumers
• Environmentally conscious production with recyclable glass formulas

HARIO’s heatproof glass is produced in an eco-conscious facility, minimizing emissions and water usage.

Customer Testimonials

“The V60 revolutionized our pour-over station. We recommend it to every barista we train.”
— Director of Coffee, Specialty Roastery, Portland

“HARIO’s cold brew bottle is elegant, functional, and perfect for retail. Our customers love it.”
— Owner, Independent Café Chain, Chicago

“I’ve used the same Skerton grinder for years. Still works like new—beautiful design and solid performance.”
— Verified Buyer, Amazon USA

Major Achievements

• Inventor and global patent holder of the V60 cone dripper
• Used in World Brewers Cup competitions globally
• Featured in New York Times, Barista Magazine, and Wired
• Named “Best Coffee Gear Brand” by multiple industry reviewers (2022–2024)
• Supported educational partnerships with coffee training schools and events

HARIO USA continues to champion thoughtful brewing practices by offering durable, beautiful tools designed to connect people to their drinks—and to each other—through intentional preparation and appreciation.