Product Offerings
Product Categories:
fruits and vegetables
Products:
Carrots, Onions, Broccoli, Cauliflower, Spinach, Beans, Swede, Beetroot, Snackable Carrots, Potatoes, Artichokes, Fennel, Pumpkin, Spring Onions, Celery, Cabbage, Lettuce
Harvest Moon is a leading Australian grower, packer, and distributor of fresh vegetables, headquartered in Forth, Tasmania. Established in 1981, the company has grown to become a significant force in the Australian and international fresh produce markets, supplying both domestic retailers and major export destinations. With a vertically integrated business model, Harvest Moon maintains control over the full supply chain — from seed to shelf — ensuring quality, freshness, and reliability.
Core Business
Harvest Moon’s core business is the year-round production and supply of premium fresh vegetables. The company grows a diverse range of conventional and specialty vegetables across multiple Australian states, including Tasmania, Victoria, Queensland, and South Australia. Their primary operations include cultivation, harvesting, processing, packaging, and logistics for both domestic and international markets.
Product and Service Offerings
-
Vegetables:
- Onions (brown, red, spring)
- Carrots
- Broccoli
- Cauliflower
- Spinach
- Beans
- Swede
- Beetroot
- Pak Choy
- Wombok
- Potatoes
- Fennel
- Pumpkin
- Spring Onions
- Celery
- Cabbage
- Iceberg Lettuce
- Artichokes
- Choy Sum
- Buk Choy
-
Branded Products:
- Snackables® – A convenient range of ready-to-eat vegetables designed for modern snacking
-
Services:
- Custom packing and private label
- Cold chain logistics and distribution
- Food safety and compliance support
- Export documentation and support services
Specialization and Core USP
Harvest Moon distinguishes itself through:
- Extensive production capabilities across multiple climatic regions
- Investment in advanced washing, grading, and packing technology
- Focus on year-round supply of core lines like onions and carrots
- Strong emphasis on sustainability and regenerative agriculture
- Ownership of the Snackables® brand targeting health-conscious consumers
The company’s integrated model allows it to maintain a high level of consistency, traceability, and responsiveness to market demand.
Financials
Harvest Moon is privately owned and does not publicly disclose detailed financial statements. However, industry analysis and government reports estimate:
- Annual Turnover: AUD 90–120 million
- Employees: Over 300 across growing, packing, logistics, and corporate roles
- Farming Footprint: More than 2,500 hectares under active cultivation across Australia
Shipment Records
According to international trade databases such as Volza and ImportYeti:
- Harvest Moon exports over 20,000 metric tons of onions and carrots annually
- Top export markets: Japan, Taiwan, Singapore, United Arab Emirates, Hong Kong
- Strong presence in onion exports, accounting for more than 20% of Australia’s onion export volume in some years
- Exported products: Primarily brown onions, red onions, carrots, and baby vegetables
- Utilizes sea freight via port terminals in Tasmania and mainland Australia with cold chain protocols
Target Market
Harvest Moon caters to:
- National supermarket chains (e.g., Coles, Woolworths, Aldi)
- Wholesale produce markets and foodservice distributors
- International retail chains and importers in Asia and the Middle East
- Snack and health food distributors (via Snackables®)
Capabilities
- Packing Facilities: High-capacity packing houses in Tasmania and Victoria with optical sorting and hydro-cooling
- Storage: Refrigerated and ventilated cold stores for long shelf life vegetables like onions and carrots
- Distribution: In-house transport and third-party logistics for nationwide and international deliveries
- Technology: Automated grading and traceability systems across all major lines
- Certifications: Accredited food safety, hygiene, and export protocols
Certifications and Compliance Records
- HACCP Certified
- Freshcare – Food safety and quality standard for fresh produce
- GlobalG.A.P. – Good agricultural practices certification
- WQA (Woolworths Quality Assurance)
- SEDEX – Ethical sourcing and labor compliance
- Complies with Australian and international MRL (Maximum Residue Limits) standards
Customer Testimonials
“Harvest Moon has consistently delivered quality and reliability. Their Snackables® range has been a hit with our customers looking for healthy alternatives.”
— Category Manager, Major Australian Retail Chain
“In over a decade of working with Harvest Moon, we’ve found their export service, product consistency, and responsiveness unmatched in the vegetable sector.”
— Asian Produce Importer, Singapore
Major Achievements
- Developed and launched the Snackables® brand — Australia’s first premium vegetable snacking line
- Expanded export volumes by over 40% in the past five years, particularly in Asian markets
- Invested over AUD 10 million in automated grading and eco-friendly packaging systems since 2020
- Played a leading role in the Tasmanian agricultural sector, particularly in onion production
- Consistently met national supermarket audit requirements with top-tier QA results