Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Hawktivity is a South Africa-based technology company specializing in AI-powered computer vision systems tailored for operational optimization in quick service restaurants (QSRs) and manufacturing environments. Headquartered in Stellenbosch, the company was founded with the mission to transform how businesses harness real-time visual data to make strategic decisions that drive efficiency, customer satisfaction, and profitability.

Core Business and Product Offerings

Hawktivity focuses on delivering advanced computer vision solutions through two primary platforms:

• QHawk: Designed for Quick Service Restaurants (QSRs), QHawk uses AI-powered video analytics to:

  • Monitor queue lengths and service times in real-time.
  • Trigger alerts to staff when queue thresholds are exceeded.
  • Provide performance dashboards with historical trend analysis.
  • Deliver actionable insights that increase speed of service and reduce customer churn.

• FactoryHawk: Built for the manufacturing sector, FactoryHawk delivers productivity insights for factory workers and processes through:

  • Continuous monitoring of production lines using smart cameras.
  • Real-time alerts to identify bottlenecks and idle time.
  • Metrics-driven worker performance evaluation.
  • Optimization tools to reduce downtime and increase output.

Both platforms leverage deep learning models and integrate with existing CCTV infrastructure, making them highly adaptable and cost-effective.

Specialisation and USP

Hawktivity’s core specialization lies in contextual visual AI for operations. Unlike generic surveillance systems, Hawktivity platforms are trained to interpret specific business activities such as customer queuing, staff movement, or assembly line progression. This focus provides companies with contextual intelligence, rather than passive video data.

Their key USPs include:

• Low-friction deployment using existing camera systems.
• Real-time alerts with customizable business logic.
• Actionable dashboards that are non-technical and manager-friendly.
• AI model customization for individual client environments.

This approach bridges the gap between raw video feeds and actionable KPIs for operational leaders.

Financial and Market Overview

While Hawktivity does not publish public financial reports, it operates in one of the fastest-growing tech verticals—computer vision in industrial applications. The company has established commercial deployments with QSR groups and mid-sized factories across South Africa and is actively expanding into European markets.

As of 2024:

• QHawk has been deployed in over 100 QSR locations.
• FactoryHawk is operational in 25+ manufacturing facilities.
• Client sectors include: fast food, packaging, textiles, and automotive components.

Pilot projects have demonstrated:

• Queue time reduction by up to 30% in QSR environments.
• Productivity gains of 12–18% within 3 months of FactoryHawk implementation.

Target Market

Hawktivity primarily targets:

• QSR chains looking to optimize speed of service and improve customer satisfaction.
• Manufacturing facilities aiming to reduce inefficiencies and improve throughput.
• Retail environments seeking people-counting and real-time service metrics.

Ideal clients are multi-site operators with a need for centralized, AI-driven operational oversight.

Capabilities and Technology Infrastructure

Hawktivity’s solutions are built on proprietary computer vision models trained using TensorFlow and PyTorch frameworks. Key technical features include:

• Real-time video inference using edge devices and cloud-based processing.
• Secure data transmission and GDPR-compliant storage.
• Integration APIs for POS and workforce management systems.
• Scalable architecture supporting enterprise rollouts.

The platforms also feature AI coaching modules, where visual data can be used for staff training, operational benchmarking, and compliance monitoring.

Compliance and Data Security

Hawktivity places a strong emphasis on data ethics and regulatory compliance. All systems are designed to align with:

• GDPR regulations for data processing and video surveillance in the EU.
• POPIA compliance in South Africa for customer and employee privacy.
• Use of data anonymization protocols in high-traffic visual environments.

Additionally, the company follows OWASP security guidelines and employs end-to-end encryption for all client data.

Customer Impact and Testimonials

Feedback from early adopters underscores the impact of Hawktivity's platforms:

• “Since deploying QHawk, our average wait times have dropped by 22%. Customers are noticeably happier, and our throughput per hour has increased.” – Operations Director, Regional QSR Chain
• “FactoryHawk gave us insights into worker engagement and line bottlenecks that were previously invisible. We've streamlined two shifts and improved output by 15%.” – Plant Manager, Packaging Manufacturer

Such data-backed success stories highlight the operational ROI of Hawktivity’s solutions.

Achievements and Milestones

• Selected as an innovation partner by a top-tier African restaurant franchise group in 2023.
• Expanded pilot programs into Germany and the UK through technology accelerators.
• Recognized in AI in Industry 2024 as a top-10 African startup transforming workplace productivity through visual AI.

Hawktivity continues to push boundaries in real-time operational analytics, empowering businesses to see, understand, and act on their operations with precision and speed.