Exhibiting at Thaifex - Anuga Asia 2025

Founded in 2008, Ho's BBY Food (Guangdong) Co., Ltd has emerged as a leading player in China's processed aquatic food industry. Based in Foshan, Guangdong Province, the company has established a robust footprint as a high-quality manufacturer and wholesaler of ready-to-cook and fresh aquatic products. It operates under the prominent brand "Ho's BBY" and is widely recognized for its innovative production techniques, particularly in the domain of fish fillets and prepared seafood dishes.

Core Business and Offerings

Ho's BBY specializes in the processing and distribution of fresh aquatic products, primarily focusing on no-pulp fish fillets and a range of prepared dishes tailored for food service businesses and wholesalers. The company operates advanced production lines capable of delivering high volumes while maintaining strict hygiene and quality standards.

Product Categories

• Fish Fillets

  • No-pulp black fish fillet
  • No-pulp bass fillet
  • No-pulp crisp grass carp fillet
  • No-pulp bullfrog pieces
  • No-pulp crisp snapper fillet

• Prepared Dishes

  • Quick-boiled pickled cabbage fish series
  • Liquid nitrogen three-go bass

• Aquatic Products

  • Live fish cuts
  • Products processed with liquid ammonia quick-freezing technology

These offerings are geared toward large-scale food service operators, HORECA segments, and distributors seeking consistent quality and scalable supply chains.

Specialization and Unique Strengths

One of Ho's BBY Food’s key differentiators lies in its mastery of liquid nitrogen and liquid ammonia quick-freezing technologies. These methods significantly enhance product freshness, shelf-life, and food safety. The company is also known for its “no-pulp” fish fillets—products that are cleaned and processed meticulously to remove bones and connective tissue, offering premium texture and ease of use.

Its commitment to advanced processing technology and quality control has enabled it to become a preferred supplier for numerous catering brands and international importers.

Financial Strength and Operational Scale

While Ho's BBY does not publicly disclose full financial statements, third-party industrial data suggests it operates within the high-revenue bracket of mid-sized Chinese food manufacturers. Its strong capital backing from the parent group and continual reinvestment in technology upgrades point toward sustainable profitability.

According to government filings and credit rating platforms in China, the company maintains a “High Credit” rating for its trade and supplier payments, indicating robust financial health and operational transparency.

Shipment and Export Performance

Based on export records aggregated from platforms like Volza and ImportYeti, Ho's BBY has been involved in consistent international trade primarily targeting markets in Southeast Asia, the Middle East, and North America.

• Export Volume: Estimated 120+ TEUs (Twenty-foot Equivalent Units) annually
• Top Markets: Thailand, Vietnam, United Arab Emirates, United States
• Key Importers: Large ethnic grocery chains, seafood distributors, and frozen food suppliers

These shipments typically comprise their signature fillets and pre-cooked fish meals under customized branding or white-label agreements.

Target Market

Ho's BBY caters to:

• International importers of Chinese processed seafood
• Restaurant chains and foodservice operators
• Wholesale distributors specializing in Asian cuisine
• Retailers seeking premium frozen and ready-to-cook fish products

Its versatile product line and strict quality assurance make it particularly appealing for markets with high regulatory scrutiny and demand for food traceability.

Capabilities

• Processing Capacity: Over 30 tons of fish per day
• Cold Storage: Facilities equipped to store 1,000+ tons
• Technology: Liquid nitrogen and ammonia freezing systems, no-pulp processing automation
• Logistics: Integrated cold-chain transportation partnerships for both domestic and international freight

Certifications and Compliance

Ho's BBY Food complies with multiple national and international standards:

• ISO 22000: Food Safety Management Systems
• HACCP Certified: Ensures critical control points are managed effectively
• CIQ Approval: Certified for export by Chinese Customs
• EU Export Filing: Listed for exports to selected European markets

These certifications underscore the company’s emphasis on food safety, regulatory compliance, and global market readiness.

Testimonials and Reputation

While direct customer testimonials are limited in public domains, B2B forums and Chinese industry sourcing platforms reflect high satisfaction ratings for product consistency, timely delivery, and customer support. Repeat international buyers are a key indicator of Ho's BBY’s service quality.

Major Achievements

• Developed and popularized the “no-pulp” series of fish fillets across the Chinese catering industry
• Became a preferred OEM manufacturer for several Southeast Asian seafood brands
• Successfully introduced quick-frozen fish dishes into Thai and Malaysian foodservice sectors
• Maintained an unbroken compliance record with CIQ and ISO audits over the past five years

Through continuous innovation, stringent quality control, and reliable logistics, Ho's BBY Food (Guangdong) Co., Ltd has positioned itself as a trusted name in aquatic food processing and international seafood trade.