Exhibiting at Thaifex - Anuga Asia 2025

Hua Seng Hong Dim Sum Co., Ltd. is one of Thailand’s most prominent producers and retailers of premium-quality dim sum and Chinese cuisine. Headquartered in Bang Sao Thong, Samut Prakan, the company is a subsidiary of the well-known Hua Seng Hong restaurant brand and has successfully established a multi-channel presence encompassing dine-in restaurants, takeout kiosks, frozen food manufacturing, and nationwide retail distribution.

Core Business and Offerings

Hua Seng Hong Dim Sum specializes in authentic Cantonese-style dim sum and Chinese delicacies, blending traditional recipes with modern food safety and packaging technology. The company operates a vertically integrated model—producing, retailing, and distributing its food products across multiple channels.

Key Product Categories

• Dim Sum

  • Har Gow (Shrimp Dumplings)
  • Siu Mai (Pork & Shrimp Dumplings)
  • Steamed Buns (Char Siu Bao, Custard Buns)
  • Egg Tarts
  • Fried Dumplings and Spring Rolls

• Frozen Foods

  • Frozen Dim Sum assortments
  • Ready-to-Eat Microwaveable Meals
  • Frozen Buns and Sticky Rice Packs

• Bakery Items

  • Chinese Breads and Cakes
  • Cream Buns, Mooncakes, Pastries

• Sauces

  • XO Sauce
  • Soy Sauce
  • Chili Sauce (Thai-Cantonese fusion)

These offerings are supplied to both retail consumers and foodservice partners, including supermarkets, convenience stores, and restaurants.

Operational Scope and Manufacturing Capabilities

The company operates a state-of-the-art production facility equipped with automated steamers, blast freezing units, and hygiene-certified processing zones.

• Factory Location: Samut Prakan, Thailand
• Daily Production Capacity: Over 100,000 dim sum pieces
• Distribution Channels: Over 200 retail points, including 7-Eleven, Lotus’s, and Gourmet Market
• Storage and Logistics: Onsite cold storage with nationwide refrigerated logistics support

Hua Seng Hong Dim Sum also provides OEM and private label manufacturing services to third-party clients in the HORECA and retail sectors.

Market Position and Expansion

Since its launch, Hua Seng Hong Dim Sum has grown into a nationally recognized name in ready-to-eat Chinese food, building upon the credibility of its parent restaurant chain, Hua Seng Hong, which has operated in Thailand for over 50 years.

• Retail Network: Over 30 dedicated Hua Seng Hong Dim Sum branches in Thailand
• Supermarket Penetration: Products available in major retailers including Big C, Tops, Makro
• Annual Sales Growth: Estimated 15–20% year-over-year in frozen food segment (based on distributor and retail data)

Target Market and Clients

• General Consumers: Urban Thai families seeking restaurant-quality food at home
• Corporate Buyers: Retailers and convenience chains stocking frozen dim sum
• Foodservice Providers: Hotels, cafes, and restaurants sourcing premium dim sum
• Export Buyers: Regional distributors in ASEAN markets (expansion phase)

Food Safety and Certifications

The company is committed to maintaining high food safety and hygiene standards in all phases of production.

• HACCP Certified
• GMP Compliance for food manufacturing
• FDA Thailand Registration
• Halal Certification (for select product lines)

These certifications allow Hua Seng Hong Dim Sum to supply regulated markets, including export-ready certifications for regional trade.

Digital Presence and Marketing

The company actively promotes its brand through social media and e-commerce:

• Facebook: https://www.facebook.com/huasenghongdimsum
• Instagram: https://www.instagram.com/huasenghongdimsum
• Promotions: Seasonal campaigns, Chinese New Year hampers, and festive mooncake launches

Customer Feedback and Recognition

With thousands of positive reviews across social media and food platforms, Hua Seng Hong Dim Sum is widely praised for:

• Authentic flavors and consistent quality
• Attractive packaging and convenient reheating options
• Restaurant-quality taste in frozen form
• Value-for-money dim sum sets and combo offerings

Key Achievements

• Successfully established a standalone dim sum brand independent of its flagship restaurant
• Scaled manufacturing from restaurant kitchen to industrial production capacity
• Introduced dim sum vending kiosks in urban malls and office complexes
• Expanded into convenience store distribution with heat-and-eat microwave packs
• Maintained brand loyalty and customer retention across dine-in and retail formats

Hua Seng Hong Dim Sum Co., Ltd. continues to lead Thailand’s ready-to-eat Chinese food market through innovation, quality, and an unwavering commitment to culinary authenticity. With ongoing investment in production and branding, the company is poised for regional expansion and enhanced export capability.