Exhibiting at Asia Fruit Logistica 2025

Hunan Xiangjia Juyou Agriculture Co., Ltd. is a vertically integrated citrus industry enterprise headquartered in Shimen County, Changde City, Hunan Province, China. As a wholly owned subsidiary of Hunan Xiangjia Animal Husbandry Co., Ltd., a publicly listed company (stock code: 002254), Xiangjia Juyou leverages advanced agricultural practices, industrialized processing capabilities, and strong retail networks to deliver premium-quality citrus products to domestic and international markets.

Core Business and Activities

Xiangjia Juyou's operations span the full citrus industry value chain, including:

• Citrus Variety Development and Cultivation Technology Services: Providing technical support and standardized orchard management solutions to farmers across Hunan and neighboring regions.
• Organic Fertilizer and Agricultural Inputs: Supplying ecological fertilizers and promoting sustainable farming inputs to contracted and partnered farms.
• Citrus Planting and Production: Managing large-scale, eco-certified citrus orchards in Shimen County.
• Post-Harvest Processing and Packaging: Operating state-of-the-art citrus sorting, washing, and packaging lines integrated with digital traceability systems.
• Product Distribution and Sales: Supplying national supermarket chains and wholesalers through an extensive cold-chain logistics system.

Specialisation and USP

Hunan Xiangjia Juyou stands out in the agricultural sector for:

• Fully Integrated Industry Model: From seedling selection and fertilizer provision to final-market delivery, ensuring quality control at each stage.
• Automation and Digitalization: Utilization of TOMRA’s advanced optical fruit sorting equipment for defect detection, size grading, and quality assurance.
• Ecological Farming Focus: Commitment to sustainable and chemical-reduced citrus cultivation practices supported by R&D.
• Corporate Backing: Supported by its parent company’s infrastructure, financial capacity, and branding strength in agriculture and food production.

Financial and Operational Insights

As a subsidiary of a publicly listed company, Xiangjia Juyou benefits from robust financial oversight and investment. Key data points include:

• Annual citrus production capacity exceeding 60,000 tons
• Operates over 1,500 mu (100 hectares) of standardized citrus orchards in Shimen County
• Owns and operates a 15,000 sqm smart citrus processing plant
• Supplies to national retailers including Walmart China, Carrefour, Hema Fresh, and Yonghui Superstores
• Parent company Hunan Xiangjia Animal Husbandry reported annual revenues exceeding RMB 3 billion

International Trade and Market Presence

Xiangjia Juyou has begun expanding into overseas markets through:

• Export of fresh citrus varieties to Southeast Asia under the “Axiangjia” brand
• Participation in national agricultural trade expos and B2B matchmaking platforms
• Compliance with international export standards for fresh produce

Export capabilities are supported by advanced cold chain logistics and international-grade post-harvest handling processes.

Target Market

The company serves multiple segments:

• B2B wholesale and distribution partners
• Modern retail and supermarket chains
• E-commerce grocery platforms
• Importers of branded citrus from China
• Institutional buyers and food service companies

Capabilities

• Proprietary orchard management with traceability systems
• Smart sorting lines with AI-based defect detection
• HACCP-grade packing facilities
• Cold chain warehousing and transportation
• Branded packaging and retail product customization
• Technical training and consultation for citrus growers

Certifications and Compliance

Xiangjia Juyou adheres to rigorous national and international standards:

• ISO 22000 Food Safety Management System
• HACCP Certification
• China GAP and Organic Certification for eco-farming base
• Registered with China’s Fresh Produce Traceability Platform
• Meets export phytosanitary requirements for ASEAN and Gulf countries

Customer Testimonials

“Their fruit arrives in pristine condition, and the packaging adds premium appeal. We value the brand and the consistency.”
— National Retail Buyer, Hema Fresh

“The technical support they provide to our growers has doubled our citrus yield. Their expertise in ecological farming is unmatched.”
— Contract Grower, Shimen County

Major Achievements

• Operates one of Central China’s largest integrated citrus supply chains
• Built a 15,000 sqm citrus intelligent sorting center with TOMRA technology
• Developed and scaled the “Axiangjia Fruit” brand across over 20 major cities
• Delivered over 60,000 tons of citrus in 2023 to retail and wholesale partners
• Recognized as a Key Leading Enterprise in Agricultural Industrialization by Hunan Province
• Introduced a grower-partner model impacting over 1,000 farming households

Hunan Xiangjia Juyou Agriculture Co., Ltd. represents a new generation of agribusiness in China—combining scientific agriculture, smart processing, and strong brand-driven retail to elevate the citrus industry. With solid corporate backing and a full-industry-chain approach, the company is well positioned for domestic leadership and global expansion in premium fresh produce.