Hyun Nong Fresh Corp. is a South Korea-based fresh produce export company headquartered in Gokseong-gun, Jeollanam-do. Specializing in premium-grade fruits grown in Korea’s nutrient-rich southern provinces, the company has established itself as a trusted exporter in the East and Southeast Asian markets. Through its proprietary brand “FRE;AH,” Hyun Nong Fresh delivers fresh, safe, and high-quality agricultural products backed by robust post-harvest management and international trade experience.
Core Business and Activities
Hyun Nong Fresh Corp. focuses on the following business domains:
- Export of Fresh Fruits: Specializing in premium Korean pears, apples, bell peppers, and other seasonal produce.
- Sorting, Packing, and Grading: Operating cold storage and hygienic grading facilities to meet global standards.
- OEM Supply and Branding: Providing flexible packaging, labeling, and private-label services under its “FRE;AH” brand.
- Market Expansion and Logistics: Facilitating cold chain logistics and distribution partnerships across Asia.
Specialisation and USP
Hyun Nong Fresh differentiates itself through:
- High-Quality Korean Produce: Sourced directly from GAP-certified farms in Jeollanam-do, Gyeongsangbuk-do, and Chungcheongbuk-do.
- Post-Harvest Freshness Control: Use of pre-cooling, air-tight packing, and rapid shipping to retain nutritional quality and shelf life.
- Custom Export Solutions: Adaptable to various market regulations and consumer preferences, particularly in Vietnam, Indonesia, and other ASEAN markets.
- Brand Identity: Marketing under “FRE;AH” — a registered trademark emphasizing freshness and traceability.
Financial and Operational Insights
While the company is privately held and does not disclose financial records publicly, export shipment data reveals:
- Over 260 export shipments recorded in recent years, primarily to Vietnam and Indonesia
- Serves over 30 B2B buyers across Asia
- Operates in compliance with HACCP and Korean export food safety standards
- Focuses on seasonal export cycles, particularly during peak harvest months (September to December for pears and apples)
According to Volza trade data, Hyun Nong Fresh has exported under key HS codes:
- 0808 – Apples and pears
- 0807 – Melons and grapes
- 0709 – Bell peppers and fresh vegetables
International Trade and Market Presence
Hyun Nong Fresh Corp. maintains a strong presence in the following regions:
- Vietnam – One of the company’s largest export markets for fresh pears and bell peppers.
- Indonesia – Consistent shipments of apples and Korean horticultural produce.
- Singapore, Malaysia, Thailand – Smaller volume exports with branding support.
- Exploring Middle East – With growing interest in Korean agricultural products, expansion into UAE and Saudi Arabia is underway.
The company complies with country-specific sanitary and phytosanitary requirements and supports halal certification where required.
Target Market
Hyun Nong Fresh caters to:
- Wholesale importers of Asian fresh produce
- Premium retail chains and supermarkets
- E-commerce grocery platforms in Southeast Asia
- Food distributors in hospitality and HORECA segments
- Private-label fruit brands requiring Korean sourcing
Capabilities
- Advanced fruit sorting and grading equipment
- Cold storage and reefer container handling
- Custom packaging and branding options (FRE;AH or OEM)
- Bilingual export documentation and logistics support
- Air and sea freight coordination for fresh cargo
Certifications and Compliance
Hyun Nong Fresh adheres to national and international standards, including:
- Korean GAP (Good Agricultural Practices) for grower sourcing
- HACCP-compliant handling processes
- Phytosanitary certificates issued by Korean agricultural authorities
- Export registrations and compliance with Vietnam’s and Indonesia’s food import regulations
Customer Testimonials
“The Korean pears from Hyun Nong are consistently sweet, crisp, and well-packaged. Their freight reliability and pre-cooling make a big difference for shelf life.”
— Importer, Ho Chi Minh City
“We appreciate their flexibility in packaging design and timely harvest scheduling. A top-tier supplier of Korean fruit.”
— Distributor, Jakarta
Major Achievements
- Registered FRE;AH® as an international trademark in 2023 for fresh fruit branding
- Recorded 262 export shipments to over 30 importers across Asia
- Developed long-term partnerships with Vietnamese and Indonesian retailers
- Featured in Korean agro-export exhibitions and trade delegations
- Built a reliable sourcing network of GAP-certified Korean orchards
Hyun Nong Fresh Corp. continues to strengthen South Korea’s presence in the international fresh produce trade through premium quality, export reliability, and brand development. With its expanding logistics capabilities and brand “FRE;AH,” the company is poised to serve growing demand for safe, fresh, and high-value agricultural products across Asia and beyond.
