The Indonesian Trade Promotion Center (ITPC) São Paulo is a non-profit governmental agency under the supervision of the Ministry of Trade of the Republic of Indonesia, operating to promote and facilitate Indonesian exports to Brazil and surrounding Latin American markets. Established in December 2003, ITPC São Paulo functions as an official extension of the Embassy of Indonesia in Brasília, acting as a critical bridge between Indonesian exporters and Brazilian importers, distributors, and stakeholders. ## Core Business ITPC São Paulo’s primary mandate is to enhance bilateral trade relations between Indonesia and Brazil by promoting Indonesian-made products and services, while also providing comprehensive support to Indonesian exporters seeking to enter or expand in the Latin American market. ### Strategic Focus Areas: - Export promotion for Indonesian small-to-large enterprises - Business matchmaking between Indonesian and Brazilian stakeholders - Market access assistance and regulatory guidance - Trade intelligence, sector research, and industry insights - Organization and participation in trade shows and exhibitions ## Product and Service Offerings Although ITPC does not trade commercial goods, its services are directly linked to enabling international commerce for Indonesian enterprises. ### Key Services: - Business Matching: Identifying and connecting Indonesian suppliers with potential Brazilian buyers, distributors, and partners - Trade Fair Support: Organizing national pavilions at international events such as APAS Show, FiSA, and others - Market Intelligence Reports: Publishing insights into Brazilian consumer behavior, tariff structures, import trends, and logistics - Product Promotion: Featuring Indonesian products such as food and beverage, textiles, furniture, natural cosmetics, rubber, footwear, and industrial components - Regulatory Advisory: Guiding exporters through Brazil’s complex import regulations, including ANVISA, MAPA, and customs procedures ## Specialization and USP - Sole Indonesian Trade Office in Latin America: ITPC São Paulo is the only trade promotion center representing Indonesia in the region, offering exclusive support to exporters. - Bilateral Trade Ecosystem Builder: Works directly with KADIN (Indonesian Chamber of Commerce), Ministry of Trade, Brazilian importers, and government trade bodies. - Multisector Coverage: Supports diverse sectors including food & beverage, personal care, automotive parts, home décor, spices, palm derivatives, and halal-certified products. ## Financial Overview As a governmental unit, ITPC São Paulo operates through budget allocations from the Ministry of Trade of Indonesia and does not generate revenue directly. - Annual Budget: Allocated by the Ministry of Trade (exact figures confidential) - Events Supported: Over 25 trade fairs and exhibitions supported or attended in the past 5 years - Trade Value Facilitated: Contributed to more than USD 250 million in Indonesian exports to Brazil between 2019 and 2023 - Office Staff: Comprises trade attachés, commercial officers, and sector specialists ## Shipment and Trade Data ### Indonesia–Brazil Trade Relations (2023): - Total Trade Volume: USD 5.13 billion - Indonesian Exports to Brazil: USD 2.85 billion - Key categories: palm oil derivatives, rubber, coffee, cocoa, textile products, footwear, home goods - Top Brazilian Imports from Indonesia: - Rubber and tires - Electrical and electronic equipment - Natural cosmetics and personal care items - Processed food and spices ### ITPC Contributions: - Facilitated new market entries for 60+ Indonesian brands - Created 200+ direct business connections annually - Supported over 10 container-load shipments/month on average from SME partners ## Target Markets ITPC São Paulo works across industries, focusing on high-potential Indonesian sectors relevant to the Brazilian and Latin American market: - FMCG and Retail Chains: Foods, beverages, packaged snacks, instant noodles - Industrial Importers: Rubber, tires, vehicle parts, machinery - Distributors and Retailers: Furniture, fashion, personal care - E-commerce Channels: Facilitating cross-border online product entries ## Capabilities - On-Ground Presence: Located in São Paulo, Latin America’s largest commercial hub - Virtual Support: Online trade directory of Indonesian exporters and monthly newsletters - Sectoral Webinars: Frequent knowledge sessions for business insights and trade readiness - Trade Fair Facilitation: Coordinates Indonesia’s presence at APAS Show, FiSA, ABIMAD, and other key Brazilian trade exhibitions - Language & Legal Support: Portuguese-speaking staff and consultants to bridge communication and regulatory gaps ## Certifications and Compliance While ITPC does not hold commercial certifications, it ensures that its promoted exporters comply with: - Brazilian Regulations: - ANVISA (health and pharma) - MAPA (agriculture and food) - INMETRO (industrial products) - Halal Compliance: - For food and cosmetics targeting Brazil’s Muslim and halal-compliant segments ## Industry Recognition - Recognized by ApexBrasil: As a key bilateral trade facilitation partner - Long-term Collaborations: With SEBRAE, ABIMAPI, and ABRAS for cross-border trade events - Member of Global ITPC Network: Coordinating with 19 other ITPCs worldwide ## Major Achievements - Trade Growth Catalyst: Contributed to a 28% increase in Indonesian exports to Brazil between 2019–2023 - APAS Show 2023: Organized the largest-ever Indonesia Pavilion with over 60 companies and generated USD 20+ million in potential deals - Digital Promotion Campaigns: Launched virtual product showcase during the pandemic with over 10,000 Brazilian visitors - SME Globalization: Helped over 200 Indonesian SMEs access Brazilian markets for the first time ITPC São Paulo remains a strategic partner for companies, policymakers, and institutions seeking to strengthen commercial ties between Indonesia and Brazil—delivering trade growth, sustainable economic exchange, and lasting bilateral partnerships.
