OSH! Oh So Healthy Corporation is a trailblazer in the healthy snack food industry in the Philippines, known for its innovative use of locally sourced fruits and vegetables to produce guilt-free snacks. Originally founded as Innovative Packaging Industry Corporation, the company rebranded to better reflect its core mission of promoting health and wellness through natural and enjoyable food options.
Core Business
The company specializes in manufacturing and distributing fruit and vegetable-based snacks under the brand "OSH! Oh So Healthy." These snacks are crafted without preservatives, artificial colors, or flavors, aligning with the brand’s commitment to healthy living. OSH! focuses on developing unique combinations of tropical fruits and vegetables, creating crisps and chips that are as nutritious as they are flavorful.
Product and Service Offerings
OSH! Oh So Healthy’s product portfolio is categorized into:
- Fruit Crisps: Including unique blends like Guava Purple Yam Banana, Coconut Purple Yam Banana, Mango Sweet Potato Banana, and Jackfruit Pineapple Banana.
- Veggie Crisps: Such as Kimchi Nappa Cabbage and Squash Cheese.
- Popped Corn Chips: Available in Smokey BBQ, White Cheddar, and Sour Cream flavors.
- Dipped Crisps: Featuring Choco Mango as a standout treat.
- Trail Mix Nuts: Branded as "Get Nutty Playfully Fruity."
- Gift Sets: Offering curated bundles for gifting, including multi-pack snack sets.
All products are gluten-free, cholesterol-free, and cooked without oil, appealing to health-conscious consumers.
Specialization and Core USP
OSH! Oh So Healthy differentiates itself through its innovative fusion of tropical fruit and vegetable crisps, which are dehydrated—not fried—ensuring that essential nutrients are preserved. Their snacks are certified Halal and recognized for using 100% real fruits and vegetables sourced from Philippine farms. This farm-to-shelf approach not only supports local agriculture but also ensures traceability and quality control.
Financial Performance
While the company has not publicly disclosed detailed financials, its rapid expansion into international markets like the USA, Australia, Middle East, and several parts of Asia reflects strong business growth. OSH! products are now available in over 1,000 retail outlets globally, indicating a robust distribution network and healthy revenue streams driven by export demand.
Shipment Records
According to trade intelligence platforms such as ImportYeti and Volza, OSH! Oh So Healthy has established itself as a consistent exporter, with hundreds of international shipments annually. In 2023, the company reportedly executed over 250 export consignments with a combined value exceeding USD 1.8 million. Major export destinations include the United States, Australia, UAE, and South Korea, illustrating its growing global footprint.
Target Market
OSH! targets health-conscious consumers across various demographics—ranging from millennials to working professionals and parents seeking healthier snack alternatives for their children. The brand also appeals to international buyers looking for authentic, innovative Filipino snack products. Their product packaging, flavor innovation, and emphasis on wellness make them attractive in both mainstream and niche health food markets.
Capabilities
The company operates a state-of-the-art manufacturing facility in Valenzuela, Philippines, equipped for high-capacity, hygienic production. Their capabilities include:
- Dehydration technology that retains the nutritional integrity of ingredients
- Scalable manufacturing systems to support global distribution
- Advanced packaging solutions ensuring product freshness and shelf stability
- In-house R&D to support continuous product innovation
Certifications and Compliance
OSH! Oh So Healthy holds certifications that validate its quality and compliance standards, including:
- Halal Certification for its entire product line
- FDA Philippines compliance for food safety
- Export Accreditation from the Philippine Department of Trade and Industry (DTI) and the Philippine Export Development Council (PEDC)
These certifications underscore the brand’s commitment to maintaining global standards in food safety and quality.
Customer Testimonials
Feedback from international buyers and consumers reflects high satisfaction with OSH! products. Reviews commonly highlight the originality of flavors, the crispy texture without the use of oil, and the delightful packaging. Retailers have praised the brand for its punctual shipment delivery and excellent customer support services.
Major Achievements
- Recognized as one of the top 10 Philippine brands making waves globally by the Department of Trade and Industry (DTI) in 2022.
- Featured in various international food expos, including SIAL and ANUGA, enhancing brand recognition in the global food and beverage sector.
- Partnered with major retail chains such as Walmart USA and Woolworths Australia for international distribution.
OSH! Oh So Healthy Corporation continues to scale new heights by combining innovation, health consciousness, and a strong commitment to Filipino agricultural produce. Their dynamic approach to healthy snacking has positioned them as a prominent player in the global better-for-you food segment.
