Product Offerings
Product Categories:
fruits and vegetables
Products:
Kiwifruit, Fresh Fruits
Integrow Marketing Limited is a New Zealand-based export marketing company specializing in the global trade of premium fresh produce. Strategically headquartered in Havelock North, within the agriculturally rich Hawke's Bay region, Integrow serves as a key conduit between New Zealand growers and international markets, providing reliable supply chain solutions for a wide range of fruits and vegetables.
Core Business and Product Portfolio
Integrow's core business revolves around aggregating, marketing, and exporting New Zealand-grown produce with a focus on quality, freshness, and customer satisfaction. The company maintains strong partnerships with leading growers, packers, and logistics providers to ensure end-to-end value delivery across its global network.
Main Product Categories:
-
Onions (yellow and red)
Exported under the Supremo brand, renowned for uniformity, shelf-life, and packing consistency. -
Squash / Crown Pumpkin
Popular in Asian markets for its flavor profile and storage resilience. -
Apples
Varieties such as Royal Gala, Fuji, Braeburn, and Jazz sourced from certified orchards in Hawke's Bay. -
Avocados
Exported in-season to Asia and Australia, with increasing interest in premium foodservice channels. -
Carrots
High-quality washed and unwashed options for both bulk and retail pack formats. -
Citrus
Exported under the Zeafruit label, primarily mandarins, lemons, and navel oranges.
Specialization and Market Differentiation
Integrow offers a distinctive value proposition through:
- Integrated grower partnerships ensuring consistent volume, traceability, and sustainable practices.
- Flexible supply chain capabilities that cater to both retail and wholesale clients across Asia, Europe, and the Middle East.
- Brand ownership and marketing support, including the development of exclusive brands like Supremo and Zeafruit for category leadership.
- Customized packaging solutions based on destination requirements and seasonal promotional programs.
The company operates with agility, adapting quickly to international demand shifts and phytosanitary protocols, which is critical in perishable supply chains.
Financial and Export Performance
As a privately held entity, Integrow does not disclose detailed financial statements; however, trade intelligence platforms and industry reports indicate:
- Annual onion export volumes: Over 12,000 metric tons (predominantly to Southeast Asia and Europe)
- Apple exports: Estimated at 2,000–3,000 metric tons annually, aligned with Hawke’s Bay seasonal availability
- Squash exports: Seasonal peak between March–June, aligned with Japanese and Korean demand cycles
- Export markets: Includes Japan, Taiwan, South Korea, Indonesia, Malaysia, UAE, France, and the UK
The company continues to grow its market share through reliability, year-on-year volume growth, and strengthened brand positioning.
Target Markets
Integrow targets importers, wholesale markets, and retail buyers in:
- Southeast Asia (Malaysia, Indonesia, Thailand)
- East Asia (Japan, Taiwan, South Korea)
- Middle East (UAE, Qatar)
- Europe (Netherlands, UK, France)
- Australasia (including local distribution partnerships)
The company tailors its offerings according to the import regulations and consumer preferences of each destination market.
Capabilities and Logistics Strength
- End-to-end export management, including pre-shipment quality control, packaging compliance, and cold chain logistics
- On-site procurement from regional packing facilities in Hawke’s Bay and other growing zones
- Global shipping coordination, utilizing major New Zealand ports (Napier, Tauranga, Auckland)
- Flexible order fulfillment, supporting both full-container and mixed-product shipments
- Language and cultural fluency, with a multi-national team supporting relationships across Asia and Europe
Certifications and Compliance
Integrow and its grower partners operate in compliance with the highest industry standards:
- GlobalG.A.P.
- NZ GAP
- HACCP-compliant packhouses
- MPI (Ministry for Primary Industries) export accreditation
- Phytosanitary certifications for all major markets
These certifications support safe and compliant entry into regulated international markets.
Customer Testimonials
“Integrow consistently delivers top-tier New Zealand onions with excellent presentation and durability. Their branding adds real value to our retail program.”
— Produce Buyer, Southeast Asian Supermarket Chain
“Their knowledge of each market’s expectations helps us build trust with our clients. We value their professionalism and commitment to our success.”
— Fresh Importer, Middle East
Major Achievements
- Established Supremo as a trusted brand in the onion export market across Asia and Europe.
- Expanded global footprint with product shipments to more than 15 countries annually.
- Maintained 98%+ on-time shipment record, a key metric in perishable supply chains.
- Grew product portfolio to include diversified items like citrus and squash, enhancing seasonal continuity and cross-selling potential.
Integrow Marketing Limited continues to play a pivotal role in connecting the best of New Zealand horticulture to discerning global buyers. With its hands-on approach, quality-first philosophy, and resilient logistics infrastructure, the company is poised to remain a leader in premium fresh produce exports from the Southern Hemisphere.